Trade Marketing Executive
Chalhoub Group
Total years of experience :10 years, 10 Months
- Assist with the development and execution of the annual marketing plan for each of the brands handled
- Work closely with the commercial team while over-viewing over 50 sales personnel in all stores to execute marketing plans in the region
- Develop and execute private and public in-store events for each of the brands while dealing with local suppliers and collaborating with influencers
- Support the commercial team in targeting VIP clients to achieve an effective clienteling profiles for all stores
- Create and track direct marketing materials from branded brochures, selectors and sample boards as well as coordinate printing, postage and circulation
- Collaborate with website developers to integrate content with website design and function for optimum communication
- Conduct site analysis to promote SEO best practices through optimizing effective keyword search and developing on-site body content
- Maintain strong social media and brand presence through managing online marketing campaigns, creating infographic and blog submission
- Develop and assist with creating booth design, promotional banners or trade shows
Developed a marketing campaign to build brand recognition and assisted in the planning/supervising of pop-up events
•Developed digital Flyers shared through multiple digital outlets to maximize awareness for the pop-up events
•Increased the company’s web traffic by using Google AdWords and A/B testing
•Achieved a strong presence throughout all digital media outlets
Worked with a collaborative team to increase awareness about the initiative’s cause and assisted with the planning/supervising of special events
•Organized promotional events and cooperated with different sponsors to promote the events
•Helped raise funds for $ 1, 874 in cash donations and contributed 40 volunteer hours in different events held by the institution
Assisted in implementing the company’s marketing strategies and planning of special events for different clients
• Researched and compiled lists of target media, potential locations and clients for outreach
•Drafted social media postings for clients and posted upcoming events in different media outlets
Proposed new approaches to improve search engine rankings and managed social media platforms such as Facebook, Pinterest, and houzz for Stone Masters Inc.
•Drafted social media postings in different media outlets and maintained an increase in social media presence
•Promoted special events and brand launches through social media
Helped Kitchen and Bath Cabinets by Stone Masters Inc. identify opportunities to promote the stone fabrication facility and showroom on social media sites
•Achieved a strong, visible social media presence for Kitchen and Bath Cabinets by gaining over 400 followers on Facebook
•Developed and contributed daily blog posts to increase brand awareness on Tumblr
Provided assistance to the head of the Council Affairs department dealing with businesses looking to understand the protocol of temporary employment in Saudi Arabia
•Processed over 40 work visa application per weak of immigrants looking for employment in Saudi Arabia
•Reorganized files and assisted employees with office-related tasks
Assisted the office secretary with handling formal invitations for the National Day of Saudi Arabia
•Organized and sorted the files containing lists of invited guests to the National Day according to the protocol order of precedence
Earned a minor in French and received Leadership Certificate during my education