Sarah Sohail

Heading Digital Sales for IMM Products, Digital wing for Jang Group Of Companies - The Largest Media Group Of Pakistan.

Reporting into Chief Digital Officer and Direct Management ( Board of Directors - Jang Group Of Companies)

Markets : Pakistan, UAE, US, UK, Europe

Total Inventory:

400 Million Monthly Impressions
16 Million Monthly Video Impressions
30 Million + Monthly Reach on Facebook
Over 1+ Million Reach on Instagram
Over 375 Monthly Million Video views on Youtube

Responsible for :

Annual Monetisation Strategy for IMM Products
Annual Direct Sales - Display and Video Inventory
Programmatic Guaranteed Deals
Social Monetisation via Facebook and Youtube, Direct selling and branding of news and entertainment content .
Sponsored & Native Marketing and Sales
Out of the Box Content solutions and Sales
Brainstorming and Strategising innovations and product marketing in close coordination with head of operations.
Supervising Invoicing, Monthly Financial Projections for Direct sales unit, Monthly inflow of Recovered Sales in close liaison with Finance
Group level / Digital Marketing and Media Partnerships through close coordination with Associate Director Product Strategy - IMM

Products Includes Portals below - Desktop and Mobile

Jang
The News
Geo News - English and Urdu
Geo Super
Geo Kahani
Geo Tez
Har Pal Geo
Jang


Apps

Geo News App

She Talkss Live - Your very own community-based radio show!

Tune in to a series of informative community-based live shows which are based on discussions over important issues within our society. An exchange of ideas, DIY Hacks and how to identify solutions in order to contribute towards a healthy, happy and prosperous community.


FB :https://www.facebook.com/Shetalkss/

Reporting to Group CEO & COO

Managing Product, Sales and Marketing for all RTN digital products.

Portals - Desktop and Mobile

Business Recorder
AAJ.TV
AAJ Entertainment
Khi Stocks

App

Business Recorder

Key responsibilities include:


Direct Selling - Display and Video
Programmatic Advertising - Google and Ad networks Social Monetisation
Sponsored and Native Content Monetisation

Markets include Pakistan, UAE, US, UK

Key Tasks included :

Top Line strategy for product sales and positioning.

Handling AVRs for all Topline agencies across Markets.

Expansion of existing product line to new digital revenue streams .

OTT & VOD monetisations

Youtube MCN Monetisation

Programmatic Guaranteed and Preferred Inventory Monetisation of 18 million impressions per month.

Report to Advertising Sales Director and CEO

Managing sales for Media agency business across MENA & GCC .

Handling AVRs for all Top line agencies such as
Omnicom, Group M, Publicis Group, Carat, MCN Group to name a few and handling spent from over 40 Media agencies across UAE .

Also, handling a portfolio of direct non-property clients including Banks Automobiles and Lifestyle sector.

Annual Target: USD 400, 000

Reporting to MD and CEO

Key Products

Akhbaralaan.net
Alaan.tv

Markets - MENA, GCC, Europe, Asia, USA, India, Pakistan .

Key Responsibilities:

Managing digital sales for Alaan Products .

Heading sales for Al Aan Media Services which includes SNG, DTL, Studio and Satellite Uplink / Downlink services across the world.

Producing and monetising PR Content shows for digital for Al Aan VOD Content.

Also responsible for Programmatic guaranteed and preferred inventory monetisation of 36 million monthly impressions globally .


Chasing Annual target of USD 1.5 million

Achievements:

Launched an Independent Department for Media services under Alaan Digital serving KSA, Syria, Libya, UAE, Turkey, Morocco, Lebanon and Egypt.

Key services including DTL Transmissions, Space segment, SNG broadcast, Post Production and Internet Streaming for various clients including Reuters, Dubai TV, Abu Dhabi Media, Eurostar, ABS, Media Mania, BBH etc

Introduced KU Band HD DSNG on wheels for Alaan, which is fully functional in the market.

PR Coverage and Digital Partnerships:

Extensive coverage for below events :

Arab Fashion week
World Government summit 2016
Top CEO 2016
DIFF 2016
Dubai Parks Launch
Women’s excellence conference 2016

Reporting to the head of Regional Markets GCC and responsible for Business Development and Sales for the Flagship Business vertical for Dotmena which is the digital wing for Mediaquest Corp.

Specializing in selling custom operations from native advertising to Large format advertising .

Proficient at reporting and generating post campaign analysis for Industries and advertisers using tools like OOX monitor and DFA.

Proficient with IAB guidelines, Media mind and Just premium formats, executions and offerings.

Currently handling various direct clients and agencies including Samsung, Sony, Tanmiyat, Qatar Airways and over 15 agencies throughout UAE including Starcom, Carat MCN Group, Mindshare, AGA, Zenith Media to name a few.

Key Products
www.ameinfo.com - www.kippreport.com - www.trendsmena.com - www.saneoualhadath.me- www.dubaitrade.com - www.nabbesh.com- www.bhaskar.com- www.listaproperty.com www.menafn.com- www.aliqtisadi.com- www.elnashra.com- www.indiatvnews.com.

Prepared PNLs and online sales strategies under direct supervision of the COO .

Involved in lead generation, existing relationship management and media partnerships such as soccerex 2014, Asian Soccer Forum in Jordan.

Responsible for carrying out database and social media marketing campaigns for company events across divisions, reaching out to a reach of 32 million plus and a database of 1.9 million subscribers.

Played a key role in product launches, marketing campaigns for various corporate events such as SME awards, Etisalat Round Table and more.

Crossed monthly magazine sales by increasing online sales by 200% on Sports Talk web edition. Worked with New media and editorial teams to increase content generation and readership .

Also Responsible for live social broadcast for CPI events such as SME awards, CNME awards, BBC Good food Awards and more.

Key Products
www.sportstalkme.com - www.smeadvisor.com - www.bbcgoodfood.com - www.buildgreen.ae
www.cnmeonline.com.

Worked under the supervision of CEO and sold for the online and offline division for the B2B and entertainment wing.

Offered Solutions like Display advertising, content marketing including Special print campaigns and supplements. Involved in the complete print to digital transition of RTN network Digital products.

Introduced digital newsrooms and new media departments for multiple products and managed a team of up to 5 sales professionals and over all coordination between Group marketing, new media, Editorial and IT department.

Introduced an independent web research wing for Brecorder.com which features exclusive interviews, researches and blogs from the corporate sector.
Managed Market intelligence and industry analysis in terms of reporting.

Signed and executed various media partnerships locally and internationally such as UKTI, British Council’s employers Fair in UK (London, Scotland, Manchester, and Islamabad), NED (Karachi), GIK (Islamabad), SZABIST (Karachi), and IBA (Karachi) fairs. Introduced and Implemented Effective measure, a global audience measurement tool in the Pakistani publishing industry.

Conducted various trainings with Google and INMA in Pakistan through BR’s platform. Established and maintained relationships with numerous clients across Pakistan, UK, US and UAE.

Worked with all digital and conventional agencies such as Starcom, Group M, Carat, Synergy, Symmetry TNBT, Orient Advertising, Brand crew, JWT and more.

Key Products

www.brecorder.com - www.aaj.tv - www.playtv.com.pk - www.khistocks.com