Channel Head eCommerce
Ajmal Perfumes
Total years of experience :13 years, 11 Months
✓Executed centrally developed ecommerce framework and plan by ensuring a profitable and sustainable distribution for each ecommerce point of sale. ✓Deployed the Roadmap with key Marketplace vendor’s amazon.ae, Noon, Namshi etc., to drive sales via partner management across multiple channels. ✓Constantly deployed the innovative ideas to maximize online revenue and visitor engagement activities.
✓Lead the planning process to define eCommerce strategy working closely with the marketing team to ensure the proper acquisitions and redemption strategies are put in place to drive traffic and improve shopping rates.
✓Supervise the team in building, testing and deploying content and other new feature and functionality implementation on Web, Mobile and APP through Magento CMS.
✓Managing the strong relationships with regional and global Ecommerce, marketing and merchandising teams. ✓Managing the campaign reporting and analysis to ensure sales, traffic and brand KPIs are met on regular basis.
shop.ajmalperfume.com (B2C, B2B & B2B2C)
✓ Spearheaded the ecommerce business from the stage of conception to execution.
✓ Developed and managed digital Omni-channel marketing activities to support the brand objectives across GCC.
✓ Developed sales plan and annual budget for e-commerce ecosystem.
✓ Supervise and plan the development efforts including promotional, creative & content plan to achieve the Annual target.
✓ Planned overall marketing strategy to drive traffic, acquire new customers and build brand equity through performance driven digital marketing to bring effective ROAS.
✓ Developed holistic calendar of promotional campaigns programs to achieve sales, and brand building objectives.
✓ Defined and Optimized key KPI's with internal team and strategic partners, monitor the trend of online customer journey and provide insight plan in order to drive incremental traffic and sales.
✓ Manage 3rd party strategic partners for conceptualize of web design, creative design and web maintenance, performance digital marketing to achieve the top-line of e-business.
✓ Liaise between internal cross-functional team to identify the brand capabilities & value chain proposition for online consumers.
✓ Track and manage to report for all web marketing activities and oversee the campaign effectiveness measures to guarantee the best ROI of marketing activities.
Experience in Internet Marketing techniques, individually managing the full admin panel of an Ecommerce website. Managed platform enhancements and roadmaps for product catalog, ratings & reviews, promotions and product recommendation platform for ecommerce site. Accountable for developing and implementing strategies for SEM, SEO, email, social media and online video.
Identify customer requirements, define product and online strategy, relate user website experience, usability & design enhancements, and opportunity identification of market and managed support teams for operational issues.
Defined enterprise digital road-map and strategy for various brands. Increased conversion rates from A/B and multivariate testing.
Drove targeted leads a month with YOY growth via paid media, affiliates and partners. Integrated website analytics, chat and CMS platforms giving full visibility into consumer behavior.
Created enterprise web service platform that synchronized location content driving a ROI.
Maintaining P&L of all the product categories by daily and monthly basis.
Developing and targeting new categories, product catalog’s.
Making Google Ads Camping activity, Social Networking sites to ramp up sale and traffic to the site. Keep on tracking Google Analytics, SEO tools and reporting.
Providing & assisting technical training required by team members.
Optimized the US client Products in various websites like Amazon, EBay, Buy.com, and Sears etc.
Optimization included creating unique title tags, Meta tags (descriptions and keywords), internal navigation (footer text links, content links), and optimization of content.
Researching, Analyzing Keywords from Keyword Planner Tool.
Backlink analysis of competitors. (Quality of backlinks, quality of pages the links are placed on and anchor text of links).
Competitive analysis - Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing backlinks and outbound links and strategies used to gain traffic.
Experience with Google Adwords. I have written ads, created reports, made suggestions to clients about campaigns, keyword suggestions, geo-targeting settings, managed budgets, etc.
Experience using website analytics software such as Google Analytics, and Index Tools.
Providing support for the day to day management of the data and visual content of all products.
Preparing and Managing P&L for Product Catalog’s of various categories in ecommerce websites like amazon.com, ebay.com etc.
Managing, Adding, Migrating and Sorting of Products and its related information in various ecommerce portals.
Experience with content management systems, such as Word Press.
Experience using Dreamweaver, Adobe Photoshop, Microsoft Office.
Knowledge of HTML and CSS.
Completed B.E in Electronics and Communication Engineering with an Aggregate of 81% First Rank Holder and Gold Medalist at T.J. Institute of Technology as per Anna University syllabus in the year 2010.