Brand Manager
Fawaz AlHokair Group
Total years of experience :20 years, 2 Months
Responsible for:
• Analyzing how my brands are positioned in the market and crystalize targeted customers insights.
• Taking brands ownership and provide the vision, mission, goals and strategies to match up to.
• Translating brands strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Coach the team and get the best from everyone.
• Monitor market trends, research customer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor merchandise distribution and customers reactions.
• Anticipate bottlenecks.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Communicate with Brands Partner, and send the required reports.
• Buying trips and purchasing merchandise as per market study.
• Following up with Logistic and Merch team to ensure the work run smoothly.
• Ensure that all stores are following brand standards.
- Responsible For:
• Leads the Marketing lifecycle process for the brands.
• Defines and helps facilitate master plans for designated properties.
• Works closely with all relevant Marketing departments to integrate marketing mix plans.
• Monitors and advises brand.
• Manages day-to-day progress of product marketing planning and execution.
• Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.
• Coordinates and develops marketing, sales, editorial, and financial plans for product line.
Provides financial and marketing justification for acquisitions.
• Conducts market research and identifies and tracks market trends in company’s industry.
• Produces competitive analysis materials comparing product with its key competitors.
• Participate in key sales and marketing presentations as necessary.
• Develops monthly and quarterly reports for management.
• Support the development of brand strategies across the organization.
• Aid in developing brand identity and related positioning and messaging to help inform the creative process.
• Develop and execute creative in support of the brands and related products.
• Manage the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
• Assist with financial projections and budgeting process.
• Manage budgets and financial related to marketing campaigns.
• Analyzes customer’s trends and information, and categories to help identify product categories to enter as future sources of growth.
Abdurrahman Alsayed Holding Company - Kaza Moda Company - Riyadh, KSA
Operation Manager & Fashion Buyer April 2010 Till present
-Reporting to COB & General Manager
-Responsible For: • Coordinating the operations of the company with the public and private sector organizations.
• Formulating and implementing policies, procedures and organizational structure.
• Finding and developing the company business plan for and implementing all related activities gradually.
• Monitoring the availability and flow of personnel as well as hiring, motivating and assigning teams to branches.
• Coordinating and conferring with professional staff to resolve operating problems and difficulties.
• Providing advices, guidance to subordinates, executives, and managers toward their professional development.
• Establishing and opening new boutiques for retail department.
• Maintaining, improving and growing the day-to-day boutiques performance.
• Creating and developing training programs to improve all branches and retail staff.
• Buying Trips in other words purchasing merchandise for our boutiques.
• Contacting the vendors concerning buying appointments, merchandise ( items to re ordered, length modification), documents requested by our forwarder, advertising material, etc
• Introducing new brands to the company in order to deal with for the Multi Brand Boutique.
• Searching always for new high end brands that suits our market for mono brand boutiques.
• Following up with our Visual regarding display.
• Providing the staff with look books & info concerning any new collection.
• Following up Sales Through Manger Report from: ( ICG)
• Implementing ways to push up the Sales by using layaways or LOANS & trying to move the old stock as well through outlet events.
• Coordinating with the receiving Department for any arrival or new merchandise.
Abdurrahman Alsayed Holding Company - Kaza Moda Company - Riyadh, KSA
Executive Assistant to GM April 2009 Till April 2010
-Reporting to General Manager
-Responsible For: • Managing and maintaining Executive Management necessities.
• Performing administrative work for the Executive committee and the Board of Directors.
• Managing General Manager Office.
• Classifying files & projects.
• Communicating and following up with special parties, including strategic investors and executives and high ranking officers of sister companies at local and international levels.
• Ensuring proper business cases Execution and keeping neat reviews of them for later presentations and implementations.
• Carrying out specific research.
• Assisting in developing company procedure and policies.
• Gather information related to key issues by collaborating with various levels of management.
• Help with product availability, customer-service and quality control related issues
• Offered total administrative support to the managers. Controller of Finance and direct reports.
• Organized details of agendas, meetings, itineraries, travel arrangements, booking and expense reports.
Imar, Urban Consultant - Riyadh, KSA.
March 2007 - Till: March 2009
-Reporting to CEO
-Responsible For: • Handling the overall CEO office administration management and coordinating various office services and activities.
• Scheduling appointments, meetings and conferences for CEO.
• Booking calendars for the reporting manager and scheduling of CEO appointments and meetings.
• Maintaining the data shared between different companies, by filing and recording the information accordingly (as hard copies and electronic filing system)
• Answering phones, and providing necessary information to the individual company managers, or other stake holders.
• Attending meetings and official events and when required and preparing minutes of meeting for future reference.
• Ensuring the authenticity of office policies and procedures and supervising support staff.
• Receives, records and files incoming documents, mail and other communications addressed to CEO.
• Records and dispatches office documents as per approved office procedures and practices.
• Receiving visitors and corporate guests and making sure that hospitality is provided as required.
• Ensures confidentiality of office files, records, documents and databases handled.
• Requests for office supplies following approved office procedures and practices.
• Follows up on routine and/or special reports as well as other activities, as required.
• Performs any other related duties as required.
• Answer phones and respond to customer requests.
• Sell product and place customer orders in computer system.
• Provide customers with product and service information.
• Up sell products and services.
• Transfer customer calls to appropriate staff.
• Identify, research, and resolve customer issues using the computer system.
• Follow-up on customer inquires not immediately resolved.
• Complete call logs and reports.
• Research billing issues.
• Research misapplied payments.
• Recognize, document and alert the supervisor of trends in customer calls.
• Recommend process improvements.
Executive Secretary April 2005 - Till: December 2005
-Reporting to CEO
-Responsible For: • Receive, direct and relay telephone messages and fax messages.
• Direct the general public to the appropriate staff member.
• Maintain the general filing system and file all correspondence.
• Assist in the planning and preparation of meetings, conferences and conference
telephone calls.
• Make preparations for Band Council and committee meetings.
• Maintain an adequate inventory of office supplies.
• Respond to public inquiries.
• Provide word-processing and secretarial support.
• Type confidential documents on a word processing system.
• Assist the Chief and Administrator as requested.
• Provide administrative services for the CEO.
-Reporting to Customer Service Supervisor
-Responsible For:
• Handling enquiries.
• Answering incoming calls.
• Offering customers products and services.
• Performing administrative functions.
• Updating client accounts.
• Processing customer correspondence.
• Preparing Master Degree in Modern English & Linguistics at Arab Open University - Riyadh branch. • Graduated from AOU (Arab Open University), Faculty of Art, English Language and Literature Department. With First Class Honors - Alumni 2007 - Cairo branch.