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Sarfaraz Sayed, Deputy Sales Manager – Real Estate

Sarfaraz Sayed

Deputy Sales Manager – Real Estate·Shapoorji Pallonji Real Estate

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 9 years, 8 months

Deputy Sales Manager – Real Estate

May 2024 - August 2025

Shapoorji Pallonji Real Estate

Pune, India

May 2024 - August 2025

• Closed 80+ luxury apartments across the 210-acre SP Kingstown Township in Hadapsar, contributing to revenue
generation exceeding ₹60 Crores.
• Managed the complete sales funnel from lead generation and nurturing to negotiation and deal closure, ensuring
consistent pipeline movement and high conversion ratios.
• Achieved sales targets across multiple channels including Direct, Presales, Referral & Loyalty, and Retail verticals,
demonstrating versatility and strong business acumen.
• Delivered 90% of assigned target in FY 2024-2025, despite challenging market conditions and limited inventory phases.
• Drove sales through multi-channel marketing initiativessuch as ROM, ROI, BTL campaigns, corporate tie-ups, and NRI
roadshows, increasing qualified inquiries and engagement.
Company industry:
Real Estate
Job role:
Construction and Building

-Sales Manager – Real Estate (Residential Projects

July 2022 - March 2024

VTP Realty

Pune, India

July 2022 - March 2024

• Instrumental in launching three high-impact residential projects within the 150-acre Pegasus Township, Kharadi,
contributing to successful market positioning and brand visibility.
• Specialized in premium residential sales with ticket sizes ranging from ₹60 Lakhs to ₹3 Crores, targeting upper
mid-segment and luxury buyers.
• Engaged with walk-in customers and site visitors, conducting AV presentations, model flat showcases, and guided
project tours to enhance client experience.
• Effectively explained floor plans, layouts, specifications, amenities, pricing, and payment schedules, aligning offerings
with client preferences and investment goals.
• Educated buyers on market trends, rental yields, and long-term appreciation potential, supporting informed purchase
decisions.
• Negotiated and closed sales deals, consistently achieving and exceeding monthly and quarterly sales targets within
defined timelines.
• Maintained strong focus on lead follow-ups and pipeline management, resulting in a significant improvement in
lead-to-conversion ratio.
Company industry:
Real Estate
Job role:
Construction and Building

–Sales Manager – Industrial & Building Materials

January 2018 - January 2022

Maham International Trading FZC

Sharjah, United Arab Emirates

January 2018 - January 2022

• Handled sales of industrial and building materials, including structural steel, PPGI, abrasives, cutting tools, welding
consumables, fasteners, adhesives, sealants, lubricants, and safety products catering to fabrication, construction,
electromechanical, oilfield companies, and PEB manufacturers.
• Acquired and managed authorized dealership rights for leading brands such as Grindwell Norton, Forbes, Superon,
Patta, Soudal, and Vaultex, enhancing product portfolio and market credibility.
• Spearheaded market expansion initiatives in new territories, achieving a 60% increase in client base within six months
through targeted outreach and relationship management.
• Managed the entire sales and marketing cycle — from lead generation, product promotion, and client engagement to
price negotiation and order closure.
• Successfully launched and promoted new products, improving brand positioning and accelerating market penetration
across key industry sectors.
• Conducted market research, pricing analysis, and competitor benchmarking, formulating competitive and profitable
pricing strategies to maintain strong market positioning.
Company industry:
Hardware & Building Materials

Sales Account Manager

June 2018 - May 2019

Heliozid Oce Emirates llc

Dubai, United Arab Emirates

I found this job using Bayt.com

June 2018 - May 2019

Lead generation
Business development
Key account management
Company industry:
Office Supplies
Job role:
Sales

Business Development Manager

February 2016 - April 2018

Hitech Systems Industries FZC

Sharjah, United Arab Emirates

February 2016 - April 2018

KRA: - Business Development, Key account management, Channel Development, Marketing & Sales Planning, New product development, Key Lead & Revenue generation
Cliental: - Consultants, Contractors, Architects, Interior designers, Government bodies, Retailers
Products Covered: Manufacturing of Pre-Engineered Buildings, Contracting of Smart Wall & Decorative Ceiling, Trading of Building Materials

•Planning the Marketing Strategy
•New product Development for Industrial - Everest Cement Board
•Branding and channel Development, Business Development strategies and Execution, Product Development and trials
•Corporate Strategy and Import Pricing Planning for the products
•Quality and Demonstration Reports for Key and target accounts
Company industry:
Industrial Production
Job role:
Management

Sales Manager – PEB Structures

January 2016 - January 2018

Hitech Systems Industries FZC

Sharjah, United Arab Emirates

January 2016 - January 2018

• Successfully managed the end-to-end sales cycle for Pre-Engineered Building (PEB) structures, including lead
generation, B2B sales, client presentations, proposal development, contract negotiation, and order closure.
• Drove sales of industrial sheds, warehouses, commercial complexes, and customized PEB solutions across industries
such as manufacturing, logistics, FMCG, retail, and infrastructure.
• Strong technical expertise in steel structures, load-bearing design, erection methods, and building codes, ensuring
accurate technical communication and client satisfaction.
• Partnered with design, engineering, procurement, and project execution teams to deliver cost-effective, technically
sound, and on-schedule PEB solutions.
• Built and maintained long-term relationships with architects, consultants, contractors, developers, and key
decision-makers to generate repeat and referral business.
• Consistently achieved annual sales targets exceeding AED 10 million, contributing significantly to company growth and
market share expansion.
• Developed competitive pricing models, quotations, and tender proposals, ensuring profitability and client retention.
• Actively participated in trade fairs, exhibitions, and networking events to strengthen brand presence and identify new
business opportunities.
Company industry:
Industrial Production

Sales Intern

April 2014 - June 2014

United Biscuits Pvt. Ltd

Bengaluru, India

April 2014 - June 2014

KRA: - Market research, product display and product visibility, brand awareness, new customer acquisition and retention, Inventory Control and Warehouse Storage Management, Promotional activities.
Industries Covered - General trade market / FMCG, Supermarket & Departmental Store

•Medad Supply & Industrial Service Co. Ltd - Dammam, KSA
Company industry:
FMCG
Job role:
Sales

MANAGEMENT TRAINEE

March 2013 - May 2013

ALAA International Equipment Rental (AFI)

Dammam, Saudi Arabia

March 2013 - May 2013

Business Development
•Market Analysis
•Channel Development and training
•Branding and New Business acquisitions - Key accounts
•Key Analysis of Customers potential to the Market share
•New Product development for increased market Share
•Lifecycle management from leads to closure
Company industry:
Motor Vehicle Passenger Transport
Job role:
Management

Education

Symbiosis Institute of Business Management Bengaluru

October 2015

October 2015

Master's degree, Marketing

India

GPA (percentage): 60%

GPA (percentage): 60%

University College of Bahrain

January 2013

January 2013

Bachelor's degree, Finance

Bahrain

GPA (percentage): 65%

GPA (percentage): 65%

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Purchase Management
Expert
Purchase Management
Expert
Business Development
Expert
Business Development
Expert
Lead Generation
Expert
Lead Generation
Expert
Sales Support
Expert
Sales Support
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
DEVELOPMENT
Expert
DEVELOPMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
MATERIALS MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
PRICING
Expert
PRICING
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Purchase Management
Expert
Purchase Management
Expert
Lead Generation
Expert
Lead Generation
Expert
Sales Support
Expert
Sales Support
Expert
BUILDING MANAGEMENT
Intermediate
BUILDING MANAGEMENT
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate

Languages

Arabic
Beginner
English
Expert
Hindi
Beginner

Training and Certifications

Certifications
Valid U.A.E driving license