Sarin Vazhayil

• Managed daily broadcast operations across linear and digital platforms, supporting 24/7 transmission and
commercial scheduling.
• Achieved 100% ad placement accuracy across 300+ weekly commercial spots, ensuring SLA compliance and
protecting revenue streams.
• Reduced on-air discrepancies by 95% through enhanced playlist validation, QC controls, and real-time incident
management.
• Increased ad inventory utilization by an estimated 10-15% through optimized traffic scheduling and revenue
focused placement strategy.
• Integrated SSAI and API-based ad breaks into live sports broadcasts, enabling seamless CTV monetization and
reducing ad playback failure rates below 2%.
• Led cross-functional coordination between Sales, Traffic, Transmission (TX), and PCR teams, improving response
time for live broadcast issues by 30%.
• Strengthened operational governance through structured KPI tracking, reporting dashboards, and workflow
automation initiatives.

• Oversaw content scheduling and transmission control across multiple channels, managing 1, 000+ hours of
monthly programming.
• Ensured 100% metadata accuracy and regulatory compliance, minimizing broadcast risk exposure.
• Partnered with Ad Sales and Commercial teams to execute sponsorship blocks and branded programming,
contributing to revenue growth initiatives.
• Improved channel performance through strategic promo placement and data-driven scheduling decisions,
enhancing viewer retention metrics.
• Developed forecasting and long-term programming models aligned with budget targets and revenue objectives.
• Reduced operational errors by 20% through process improvement initiatives and QC validation workflows.
• Coordinated cross-functional teams including Creative, Marketing, Production, and Digital to ensure seamless
multi-platform execution.

• Managed end-to-end broadcast workflows for GEC and Movie channels, supporting SD and HD playout
operations.
• Validated rights management, licensing windows, and airing eligibility to ensure legal and regulatory compliance.
• Supervised daily playlist creation and version control, maintaining uninterrupted on-air transmission.
• Reduced schedule conflicts and operational delays through proactive incident management and stakeholder
coordination.
• Supported high-priority live events and special productions ensuring smooth execution under strict deadlines.

• Managed 50+ daily customer inquiries while maintaining SLA adherence and CRM documentation accuracy.
• Coordinated escalations with Sales and Operations teams, improving resolution turnaround time by 25%.
• Identified recurring service issues and contributed process improvement recommendations to enhance customer
satisfaction metrics.