Digital Marketing Manager
M A Trading Inc
Total years of experience :13 years, 6 Months
Manage 2 Projects
Mat The Basics USA (https://matthebasics.com/) for B2B(For Home Furnishing Product)
MAT Living USA (https://matliving.com/) For B2C (For Home Furnishing Product)
• In-depth understanding of Digital Marketing (market research, segmentation, strategy, campaigns), Search engine optimization, Social Media Marketing (Facebook, twitter & LinkedIn, Pinterest), Search Engine Marketing (Google AdWords, Bing, yahoo), Online Presence Management, Display Marketing, shopping campaign, Remarketing, Drip Email campaign (Mail chimp) & Affiliate Marketing.
• Developed unique content for a variety of clients sites to improve presence and brand awareness.
• Marketing Collateral development including datasheets, Flyers, Presentations, Brochures, Case studies, Videos etc.
• Online Lead Generation and Intermediate & Advanced SEO using tools like Ahref Spy Fu, SEMrush, SEO Moz etc.
• Experience with project management tools like Asana and business communication platforms like Teams, Slack & Zoom.
• Skilled in Adobe Creative Suite, (Photoshop).
• Skills Design in Canva & Crello
• Skilled in using Word Press & Shopify & CRM
• Skilled in website analysis, can provide QA and insights for monthly reports.
• Work with Google analytics, Google search console, keywords planner tools, Google trend, SEO tools.
• Working knowledge of HTML & CSS.
• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Assist in the management of Display network placement lists on Ad Words and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Working on brand image building and project awareness campaigns for target audience through 360 degree
Marketing communication including -Print, Outdoor, Magazine, brochures.
• Planning & developing innovative activation ideas & execution of various promotional /launch
events, activations & co-promotions.
• Adept in identifying and developing relationships with key decision-makers in large global (India & Middle East & North America) corporates & enterprises for business development, suggesting most viable business plan & strategy for Product Marketing, Retail Marketing, Digital Marketing, Website design and development projects & cultivating healthy relations with them for acquiring repeat business.
Manage 2 Projects
Sagacious research(Sagacious ip)B2B(IP Services),
Baby safety inc(Safeokids) B2C(Baby safety Product).
• Leading a team of 10 designers, marketers and analysts.
• Clear understanding of the client's products, competition, industry, marketing goals and objectives.
• Possessing in-depth knowledge of on-page and off-page optimization techniques.
• Directories submission, Article submission, Blog, Social bookmarking & Hands on with social media.
• Successfully execute SEO campaigns
• I Update with recent trends in SEO/SEM /SMO /SMM
• Product listing in ecommerce marketplace (Amazon, Flipkart, Myntra etc)
• Emailing systems skills (Mail chimp, Klavio)
• Developed unique content for a variety of clients sites to improve presence and brand awareness.
• skilled in Adobe Creative Suite, (Photoshop)
• skilled in using WordPress & CRM
• Skilled in website analysis, can provide QA and insights for monthly reports
• Work with Google analytics, Adobe analytics, google tag manager, adobe launch, Google search console, keywords planner tools, Google trend, Ahref, SEM rush, Moz, SEO tools.
• Plan, execute SEM/ Performance campaigns for Search (Google ads, Bing, yahoo) and Social Platform, maximize conversions(ROAS) and minimize Acquisition cost of campaigns across various platforms according to business goals
• Manage complete funnel and maximize conversions in each stage of the funnel.
• Keep a track of ROI and compiling regular spend reports for campaigns.
• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Assist in the management of search and display network placement lists on Google ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network, display network, PLA and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Development of all content for client’s social media platforms (Facebook, LinkedIn, twitter, Pinterest, integral)
• Develop and maintain all social media activity calendars.
• Execute daily task on social media across the identified platforms, including publishing content
• Performing enhancement and modification, coordinating prompt responses to question and comments over social media platforms.
• Provide Monthly and weekly reports detailing consumer engagement across all social media platforms
Manage multiple Projects (Absolute Webtec ERP, AQC Middle east, Indicium Certification) as a profile of digital marketing manager.
1. Absolute Webtech(http://www.absolutewebtech.com/) For B2B (Automated software ERP)
2. Indicium Certification(http://indiciumcertification.com/) For B2B (ISO Certification)
3. AQC World (http://aqcworld.com/) For B2B (ISO Certification
• Clear understanding of the client's products, competition, industry, marketing goals and objectives.
• Possessing in-depth knowledge of on-page and off-page optimization techniques.
• Directories submission, Article submission, Blog, Social bookmarking & Hands on with social media.
• Successfully execute SEO campaigns
• I Update with recent trends in SEO/SEM /SMO /SMM
• Emailing systems skills (Mail chimp)
• skilled in Adobe Creative Suite, (Photoshop)
• skilled in using WordPress & CRM
• Skilled in website analysis, can provide QA and insights for monthly reports
• Work with Google analytics, Google webmaster, keywords planner tools, Google trend, SEO tools.
• Working knowledge of HTML & CSS.
• Good in analyzing funnel goals creations & Deductions & should also be able to measure ROI.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Assist in the management of search and display network placement lists on Ad Words and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Development of all content for client’s social media platforms (Facebook, LinkedIn, twitter, Pinterest, integral)
• Develop and maintain all social media activity calendars.
• Execute daily task on social media across the identified platforms, including publishing content
• Performing enhancement and modification, coordinating prompt responses to question and comments over social media platforms.
• Monitor consumer activity across all social platforms.
• Provide Monthly and weekly reports detailing consumer engagement across all social media platforms
• Monitor and administer web Analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Possessing in-depth knowledge of on-page and off-page optimization techniques.
• Directories submission, Article submission, Blog, Social bookmarking & Hands on with social media.
• Successfully execute SEO campaigns
• I Update with recent trends in SEO/SEM /SMO /SMM
• Emailing systems skills (Mail chimp)
• skilled in Adobe Creative Suite, (Photoshop)
• skilled in using Word Press & CRM
• Skilled in website analysis, can provide QA and insights for monthly reports
Clear understanding of the client's products, competition, industry, marketing goals and objectives
Possessing in-depth knowledge of on-page and off-page optimization techniques
Directories submission, Article submission, Blog, Social bookmarking & Hands on with social media.
Successfully execute SEO campaigns
I Update with recent trends in SEO/SEM /SMO /SMM
Working knowledge of HTML, CSS, WordPress & Microsoft office 365
Skilled in website analysis, can provide QA and insights for monthly reports
Responsibilities:-
Successfully achieved the target set by the company.
Coordinated all Sales & marketing activities in the organization for pan India
Engaged in the business development.
Handling a team of sales executive.
Meeting clients on a regular basis across the industry for different products.
Prepare attractive presentation and convinced the client through my
Corporate gifting product of Reebok and united color of Benetton.
Preparation of quotation for sales order in ERP SAP and generates sales.
Gather reliable information about marketing environment in the territory and reported to Marketing head.
Esteemed Client- HCL, ZEE NEWS, IBN7, MAHUA CHANNEL, CONVERGYS, DOMINOSE, GlOBAL LOGIC, , PARK PLAZA, TATA INDICOM, LARK LBORATORIES, DISHTV, LAVA, GENPACT,
Accountabilities
Successfully achieved the target set by the company.
Coordinated all marketing activities in the organization.
To generate Customers for Motorola handset products.
To coordinate with various Sales Promotion.
Developed sales plans for every product.
Mentored the team members to achieve their targets.
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