Sasha Sanchez-Vegas

Develop and lead the go-to market strategy for new luxury fashion brand FERRONATO under mother company KGS DIAMOND.

Achievements:
▪ Was instrumental in contributing to the development of the new brand identity and positioning with the Japan headquarters.
▪ Played a key role in the rolling out of the integrated eCommerce strategy and website management, increasing engagement and conversion rates while lowering bounce rates and acquisition costs. Managed to achieve a 7x growth in online sales.
▪ Devised and implemented the marketplace plan with top listing positioning and paid advertisement across the different regions (Amazon, Noon, Flipkart, Snapdeal, Myntra)
▪ Developed the Social Media strategy and communication plan for all regions.
▪ Built the WhatsApp and CS team to implement P2P and Live Sales.
▪ Launched micro, macro and celebrity influencer campaigns in the GCC and India.
▪ Led the research, design, prototype and production of new lines and products with HQ in Japan and factories across China, Vietnam, Myanmar and India.

Key Responsibilities:
▪ Managing a triple mandate spanning across Sales, Marketing, Online and New Product Development departments for the Middle East, Europe and
Asia Pacific regions. Reporting directly to the Managing director.
▪ Retaining key focus on sales and business development across retail division, developing and executing the trade-marketing and merchandising plan.
▪ Developing and executing a content creation plan to include photoshoots, video reels, illustrations, animations, educational material, website content,
and day to day material.
▪ Liaising with regional stakeholders and distributors to align on the marketing calendar, positioning, branding and objectives.
▪ Participating in several store openings, activations, and events.

Brands Managed:
▪ Oakley, New Era, Seafolly, Tommy Bahama, Rip Curl, Zoggs, O´neill, Stance, Maaji, Jets Swimwear, Veilkini, BIC Sports, Jet Pilot, North/Duotone, Beyond the Beach & Ocean.

Achievements:
▪ Development and launch of the Yalla Card. The group’s loyalty program, as part of a CRM and retention strategy, subscribing over 3, 000 customers in the first month.
▪ Launch of Beyondthebeach.com the group’s multi-brand ecommerce platform.
▪ Reported to the Brand Principals and international marketing managers of each of the +14 brands and drove the digital strategy for each brand. Including Social, Organic, Paid, SEO & SEM.
▪ Instrumental in securing events sponsorships and pop-up stores, including Sole DXB, Love Manchester United, Omega Desert Classic, HSBC Golf Championship, Spinneys Cycle Challenge, UAE Tour, Sunset Surf Championship.

Key Responsibilities:
▪ Established the marketing department, managed all operations and budgets for the same and reported directly to the CEO. Manage a staff of three and handled activities of eCommerce, Paid Performance, Social, PR and Print Agencies in addition to routine end to end marketing functions.
▪ Introduced new and improved marketing strategies and initiatives for each of the brands across brand awareness, positioning, driving footfall and sales growth for +60 retail stores, +100 wholesale accounts and online.
▪ Devised the marketing calendar and oversaw the fruitful execution of campaigns, promotions, events and activations.
▪ Directed the visual merchandising department in the roll-out of windows and merchandising of retail stores.
▪ Reviewed, appointed and managed sponsorships, influencers and partnerships.

Key Responsibilities:
▪ Reported directly to the Owner and CEO and led a team of 12 to successfully deliver projects, manage schedules, resources and financials.
▪ Contributed to business and client development, met and pitched to clients and managed the entire service lifecycle.
▪ Directed the creation and strategy of new original brands in the sports and fashion industries, with creative control over branding, identity, storytelling and marketing campaign for startups.
▪ Implemented innovative brand strategies and solutions for a wide array of print, digital and media clients locally, nationally and internationally.
▪ Conducted market research studies to define client targets including media usage, lifestyle and psychographics.

- Managed the strategy for the launch of GoPro and Skullcandy in Venezuela, Dominican Republic, Costa Rica, Aruba, Curaçao, Honduras, El Salvador and Panama.
- Planned, organized and executed campaigns and activations in 8 different countries. Including event planning, sponsored events, athletes, and celebrities. - Media and communication management. Social Media Marketing and Press releases.

Specially skilled at maximising profits while working within a limited marketing budget, identifying the company’s needs and offering practical short-term and long-term solutions.
- Created an alliance with Red Bull Venezuela to co-sponsor several events, athletes, and joint communications. Achieving a major growth in the positioning of both brands while minimizing expenses.
- Promotions and campaigns for the Shoe lines lead us to win 3 consecutive years the award for distributor with most product sales worldwide, as well as earning Distributor of the year (By Oakley Headquarters).
- Strategy and execution of several product launches, sponsored events, athletes and celebrity endorsements.
- Studied brand core values to develop all press releases and was the official spokesperson for all media communications.