SASIDHARAN  ATHANIKKAL, Operation Head

SASIDHARAN ATHANIKKAL

Operation Head

AURA Marketing

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, TEAM MANAGEMENT
Experience
43 years, 3 Months

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Work Experience

Total years of experience :43 years, 3 Months

Operation Head at AURA Marketing
  • United Arab Emirates - Dubai
  • My current job since June 2017

Expand and develop re-export market MENA Region
Booking order and arrange the shipments to final destination
Coordinate customer requirements and arrange the logistics .

Sales Manager at Al Shajrah General Trading L.L.C
  • United Arab Emirates - Dubai
  • My current job since April 2014

Planning, Budgeting, Branding, Distributions, Team Management, Monitoring Channel vise sales in coast effective way, Re-Export sales & over all responsibility
of sales management.

Area Sales Manager at Romana Water Industries llc
  • United Arab Emirates - Dubai
  • July 2012 to August 2013

Sales & Marketing, Business Development, Distribution, Key Account Management, Branding & Promotions, Revenue Expansion and Team Management majorly in FM CG Market to Retail, Wholesale, Catering and Re-Export Domains.
Proven skills in breaking new avenues& Driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends/competitor moves to achieve market-share metrics.
A keen strategist with expertise in managing entire Sales & Marketing operations by ensuring optimal utilization of resources;Distinction of accomplishing multi-fold revenue increase and handling product promotions & branding.
Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated ability to communicate with senior Management and Key customers.
Proficiency in building businesses, working in multi- cultural environment and delivering sustained profitability and growth in dynamic conditions.
Meeting client expectation, responsiveness& resilience. flexibility, focused attention, collaborative approach and total value assessment.
Manpower capabilities:focused account management, operational management& talent management.
Outcome with cost saving, increased efficiency, increased collaboration, increase competitive advantage.& creating Win- Win situation.
Communication, presentation analytical & interpersonal skills.
Sales Management : like, Develop and manage sales strategies.
Stimulate and Manage change.
Manage sales performance, budgets and targets.
Sustaining commitment to the organization.
Strengthen career development of assigned resources (Train, coach, evaluate and develop the team through field coaching and assessments.
Selecting sales team members and stimulating individual talent.
Create / Manage sales systems, processes and protocols.

DTS Supervisor/Wholesale Executive at NATIONAL TRADING & DEV.EST. (NTDE)
  • United Arab Emirates - Dubai
  • January 2004 to June 2012

NATIONAL TRADING & DEV.EST. (NTDE) JAN 2004 - JUNE 2012
Recruited as a Wholesale Executive, charted a phenomenal growth curve, to merit the current designation.
Company profile
NTDE is one of the leading FMCG companies in UAE with agency distribution of renowned brands like Vitaene C, Pokka, Coast Milk powder, Cadbury, Al Rabie Juice, Power Horse (Energy drink), Davidoff Café, Tabasco, AXE Oil, Captain Oats, Salgado Olive Oil etc..
Position Held - DTS Supervisor/Wholesale Executive
Job Profile
➢ Reports to the Area Sales Manager on Sales, Collection, Performance, Market trends.
➢ Implementing Sales strategies to achieve company objectives and set targets.
➢ Monitoring Van Sales representatives of Sales and Collection for responsible territory.
➢ Responsible for Managing a Sales territory as an independent profit centre through company outlets and dealer network consisting of over 2300 outlets.
➢ Achieved Sales targets in line with company policy both in company outlets and among dealers.

Sales Representative (Dry Food) at GULF TRADING & REFRIGERATING L.L.C. (GULFCO) DUBAI
  • April 1997 to December 2003

GULF TRADING & REFRIGERATING L.L.C. (GULFCO) DUBAI April 1997 - Dec 2003
Gulfco is part of the Juma Al Majid Group of companies Distributors of TANG powder soft drink, DREAM-WHIP Topping mix, TANG Jelly, MAXWELLHOUSE Coffee, COROLI Corn Oil and Sunflower oil, MONARCH Canned food products, BETTY CROCKER Cake mix, PLUMROSE Sausages, PERRIER Sparkling water CAMPBELL soup, GERBER baby foods, CHOPSTICK American rice etc..
Position Held - Sales Representative (Dry Food)
Job Profile
➢ Servicing Sales and Collection for a responsible territory.
➢ Ensuring cost effective reach, planned development & coverage of the territory.
➢ Achievement of territory target by products brands.
➢ Monitor and Manage sundry debtors accounts for speedy realisement.
➢ Experience in launching new products & helping distributor achieve company targets.
➢ Worked in all territories in Dubai, Sharjah, Ras Al Khaima & Fujairah.
➢ Have an intimate knowledge of outlets & the market like Wholesalers, Supermarkets, Co-Operatives, Duty Free and Retailers.

Sales representative at AL ADNA & AL AQSSA TRADING CO
  • United Arab Emirates - Dubai
  • March 1987 to April 1997

AL ADNA & AL AQSSA TRADING CO. March 1987 - April 1997 Al Adna & Al Aqssa Trading Co is a well established distributor of Brooke Bond Red Label Tea, a Unilever brand, Bru Coffee, Priya Pickles, Luna Evaporated Milk, Luna Canned food products, red Label Evaporated milk, Flash Tooth brush etc.. Position Held - Sales representative Job Profile ➢ Responsible for servicing sales, collection, Merchandising and sales promotion activities. ➢ Responsible for introducing Luna canned food products to Wholesalers, Ship chandlers, Catering institution and Supermarkets.

Shelf filler and became the shop in Charge at S. AZEEZ SUPERMARKET
  • United Arab Emirates
  • July 1980 to March 1987

M/S. AZEEZ SUPERMARKET, HAMRIYA - DUBAI July 1980 - March 1987

Position Held - Started career as a Shelf filler and became the shop in Charge.

Education

Bachelor's degree, TEAM MANAGEMENT
  • at CALICUT UNIVERSITY
  • December 2005

THIS IS A DIPLOMA COURSE IN TEAM MANAGEMENT MANAGED BY KNOWLEDGE HORIZON UNDER THE CAMBRIDGE UNIVERSITY

Bachelor's degree, Bachelor's Degree in Commerce
  • at CALCUT UNIVERSITY
  • April 1980
Bachelor's degree, B.com
  • at CALICUT UNIVRSITY
  • April 1980

Bachelor Degree in Commerce

Specialties & Skills

Business Development
Intimate Knowledge About The Market
Sales Targets
Team Leadership
Team Management
Team leader to handle Direct sales team
Business development through my relationships
no liabilty ,speedy collection
Strengthen Career development of assigned resources
Whole sale & Re-E xport
Meet Specific Sales Target with in a Defined Sales Territory
TRADING WITH WHOLESALE & RETAILS,DUTY -FREE SHOP& OTHER MAJOR KEY ACCOUNTS
Team leader,capability to organize" Direct sales team "(Van Sales)
TEAM LEADER -DIRECT SALES & DISTRIBUTION

Languages

Hindi
Expert
Malayalam
Expert
Arabic
Expert
English
Expert

Training and Certifications

ADVANCED SELLING SKILLS (Training)
Training Institute:
BRAIN POWER
Date Attended:
September 2004

Hobbies

  • Athletics ,Football & Watching Television update news bullettin
    Winner of Middle Distance Runner in district level competition,