Satyam Kumar

• Generated 80-120 qualified real estate leads per month through Meta ads, WhatsApp campaigns, and
Google property listings.
• Managed 30+ active buyer leads monthly, handling follow-ups, site visit coordination, and pricing
discussions.
• Improved lead-to-site-visit conversion by ~20% through CRM-based tracking and buyer-persona
communication.
• Created and managed 40+ property listings and short-form reels, increasing inbound enquiries from
local and NRI clients.
• Managed monthly digital ad spends of ₹50K-₹1L, maintaining consistent lead flow and improving
cost-per-lead efficiency.

• Planned and supported Meta Ads and Google Ads campaigns for outreach initiatives, focusing on lead generation, reach, and audience engagement.

• Analyzed campaign and field data from 200+ locations to derive insights and optimize messaging, targeting, and content strategy.

• Created Canva-based creatives, captions, and short-form content for social media platforms to support digital awareness campaigns.

• Coordinated execution with large distributed teams (2, 000+ volunteers), ensuring timely content rollout, reporting, and performance tracking.

• Led Instagram, Facebook, and digital content strategy for platforms with a cumulative audience of
15M+, improving reach and engagement.
• Developed and implemented performance analytics dashboards, increasing active user interaction
by approximately 25%.
• Collaborated with editorial and creative teams to enhance campaign storytelling and strengthen
audience retention across digital platforms.

• Created integrated messaging frameworks for Singapore & Thailand markets.
• Delivered strategy recommendations to regional leadership.

• Established a social enterprise connecting 50+ tribal artisan households to urban markets.
• Increased household income 40%+ through storytelling-led branding and digital retail channels.

• Facilitated workshops for 200+ journalists on supply-chain transparency and ethical sourcing.