Sawsan Yaghi

- Plan, manage and execute British Council Saudi Arabia Education projects.
- Manage and facilitate Higher Education delegations and partnerships between UK and Saudi universities.
- Managing relations with partners, external service providers and stakeholders for the delivery of education projects and activities in Saudi Arabia.
- Supporting Director of programmes and projects in setting up programmes strategies, budgets and plans.
- Deliver, publicize and evaluate regional & local education products, projects and services.
- Planning and monitoring projects risk and finances.
- Developing media content and events and delegations' programmes for education projects.

Projects delivered

- Sir Steve Smith (British Prime Minister's Special Representative for Education in Saudi Arabia) and UK Universities Delegation to Riyadh and Jeddah, 2022
- Exeter university delegation to Riyadh, 2022
- University College London delegation to Saudi, 2022
- Strathclyde University Delegation to Riyadh, 2022
- UK Alumni Awards, 2022
- Study UK campaign and activities, 2022

- Supporting the identification and development of partnership projects in the Arts & Creative sector including planning, promotion, delivery, evaluation and communication of arts projects.
- Working closely with partners, external service providers and stakeholders for the delivery of Arts projects activities in Saudi Arabia.
- Supporting other project managers on their projects as required, and where necessary (delivering Projects for the Education and Society and Sports programmes)
- Providing efficient, supportive, administrative and logistical services for the delivery of Culture & Arts Projects.
- Supporting programme and project managers in setting up programmes strategies, budgets and plans.
- Supporting the Arts project manager and programmes & projects director to deliver, publicize and evaluate regional & local products and services.
- Providing administrative support to the Arts project manager to manage project risks and finances.
- Handling projects finance and procurement through SAP.
- Developing content and programmes for Culture and Arts & Society and Sports projects.
- Support the organization and delivery of Cultural delegations between UK and Saudi Arabia.

Projects delivered

- Saudi Delegation to Sheffield Documentary Film Festival, 2019
- British Council Participation at The Saudi Design Week, 2019
- Festival Academy, 2019
- Saudi Arts Residency Delegation to UK, 2019
- Arts Residency Roundtable and Delegation to Saudi, 2020
- The Place I Call Home Photography Exhibition, 2020
- Art Critique and Communication Skills Workshop, 2020
- The Art of Curation Talk, 2020
- Through the Eyes of Filmmakers Talk, 2020
- SEND Audit, 2020
- SEND Forum, 2020
- Museums Roundtable, 2020
- Film Roundtable, 2020
- Active Citizens Workshop for the Islamic University of Madinah, 2021
- Active Citizens Workshop for the Saudi Environment Society, 2021

- Planning and implementing student recruitment marketing strategies and activities, campaigns and events including organizing travels for International Recruitment, reporting to Director of Enrollment to increase the quality and quantity of applications and inquiries, in local, regional and international markets.
- Leasing with Several gov. and corporate feeders, embassies and international agents for cooperation, MOUs, MOEs, groups admission agreements, events, CSR initiatives, fund raising & sponsorship.
- Organizing and participating in recruitment activities in UAE and overseas, including but not limited to fairs, conferences, forums, workshops and information sessions, open days, exhibitions, mall booths and road shows.
- Representing the University both on and off-campus to prospective PG and doctorate students, and other individuals/organizations for UG & PG prospects recruitment involved in the pursuit of education.
- MC ing events and delivering presentations both in Arabic and English to Public, raising awareness of University initiatives, strengths, selling points and admission requirements
- Handling media coverage; designs; videos and marketing material related to office of Admission; Enrollment and International Relations.
- Handling Content writing for press releases, marketing material, speeches, online content and ads for ADU office of Admission; Enrollment and International Relations.
- Handling online and digital marketing through increasing social media traffic & developing CRM campaigns.

Projects deliverd;

- Abu Dhabi University Open House 2016 & 2017
- ADU Stand at Al Najah Exhibition 2016 & 2017
- ADU Stand at GETEX Exhibition 2016 & 2017
- Inauguration of Dubai Campus 2017
- Inauguration of Western Region Campus 2017
- Marketing Campaigns of ADU New Campuses (in Dubai and Western region)
- ADU Stand at Think Science 2016 & 2017
- ADU Educational Forum 2017
- CSR Initiative of free of charge education (Workshops organized at Gov. Entities with zero charge such as (Abu Dhabi Tourism and Culture Authority; Abu Dhabi Chamber of Commerce; Department of Economic Development; Statistic Centre; Abu Dhabi Police; FAHAR; Abu Dhabi Municipality etc.) workshops topics: Promoting Creativity and Innovation at organizations, Strategic CSR and Sustainability, Responsiveness to Change at Workplace.
- ADU Science Fair 2017
- ADU Interior Design Fair 2017
- ADU Students internships initiative
- ADU Year of Giving.
- Series of Information sessions organized at hotels, exhibitions, Gov. entities and Schools as part of ADU marketing plan for 2016 & 2017.
- Training courses offered to teachers and management staff at schools from all over UAE to enhance the education process (topics such as; classroom management, special education, classroom activities).
- ADU Graduation Ceremony 2016, 2017.

Developing marketing plans and strategies for the various activities and projects held by the company across UAE.
- Generating revenues through acquiring events sponsorships, and confirming exhibitors and attendees paid participations.
- Confirming royal patronage of events and conferences through contacting Sheikhs and royalty offices securing their support.
- Handling events management, logistics supply and media services for company clients.
- Working with customers, company officials, and sales departments to better ensure the delivery of their events as per their requirements.
- Developing pricing strategies, preparing offers, proposals and sponsorship packages supporting the end-to-end proposal/RFP/presentation response process to ensure all expectations, actions, and timelines are understood and delivered.
- Developing media plans and preparing advertising and promotional materials to increase sales of products and services.
- Handling press conferences, confirming media channels coverage, arranging press releases, media kits and keeping tracks of media mentions.
- Building a high media profile archive used for marketing purposes.
- Handling social media and electronic marketing campaigns including google tools.
- Handling creative writing, prints and events brochures content, preparing conferences opening speeches, Journal and TV reports.
- Managing design team; confirming designs, newsletters, prints and websites' designs, materials, sizes and applications) as well as creating events identity, logos, themes and objectives.
- Preparing project plans and scheduling, managing and directing execution and marketing teams (assigning responsibilities, needed and time allocation to assure better completion and following up for quality assurance.
- Preparing the company events calendar
- Preparing events budgets, utilizing resources, service partners and lowering suppliers’ costs through effective deals and partnerships.
- Confirming Venues at a lower cost with best facilities provided.
- Developing scientific committees for each conference; designing materials and themes.
- Handling events production, printing and logistics (Sound, light, translation, staging, gift items, entertainment etc.)

Events Managed:

- Knowledge Management Middle East Conference 2013, 2014, 2015
- GCC- CSR Conference 2013, 2014, 2015
- Abu Dhabi Ramadan Forum 2012, 2013, 2014
- The Future of UAE Industry Conference and Exhibition 2013
- The Leadership and Communications Middle East 2013, 2014, 2015
- Sales and Marketing Middle East Conference 2014, 2015
- Future of GCC Security2014
- The 8th DGZI Conference
- Ajman CSR Forum 2015

Arabic /English translator

HIgh school English Teacher

Marketing the different types of insurance products to individual and group clients.
•Creating a database for future and current clients and arranging after sales events and promotions.
•Arranging business meetings and handling coordination between sales team members.
•Handling English and Arabic marketing documentation.
•Following up motor insurance renewals and weekly targets.
•Meeting potential clients and providing them with information regarding the insurance process
• Calculating the weekly production of the sales force and preparing marketing reports and plans.
•Setting up strategic marketing plans and goals with the super vision of the marketing department manager.
•Handling events management, logistics supply and media plans of the marketing department.
•preparing advertising and promotional materials to increase sales of insurance products and services.

handling customer service and inquiries regarding registration and schedules.
•Setting up registration fees and policies with finance department.
•Performing office administration jobs & HR duties for instructors and staff.
•Preparing staff and students attendance schedules and programs
•Arranging the institute different classes and courses plans.
•Marketing the institute courses and programs and setting up targets of sales with the institute manager.
•Handling direct sales and business development meetings
•Developing media plans and media exposure content
•Arranging trainings and workshops logistics.
•Handling after sale relations with customers.
OTHER

Handling Office management for the Ambassador office.
•Arranging meetings and cultural events for the Ambassador office.
•Handling press and media exposure.
•Translation.
•Arabic & English content writing.
•Handling visa and scholarship administrative processing tasks.
2008

Meetings and Events management under the cultural section.
•Branding and Advertising
•Handling press and media exposure.
•Handling verification checks at the visa section
•Translation.
•Arabic & English content writing.
•Arranging PR meetings.
•Arranging business investment meetings under the economic section.
•Handling Visa administrative processing tasks.
Takatof