Sayali Kavalekar

Work Experience

Total years of experience :10 years, 6 Months

Communications and Social Media Executive at Boehringer Ingelheim

United Arab Emirates - Dubai
My current job since March 2016

Social Media Management

 Responsible for developing and implementing our Social Media strategy in order to increase our online presence
 Responsibility of managing the official Facebook, LinkedIn and Twitter pages for Boehringer Ingelheim Middle East Africa region.
 Leading the creation of editorial calendar and development of creative assets aligning with the business objectives covering disease awareness and employer branding for Middle East and Africa regions.
 Planning and execution of campaigns around business priorities.
 Managing the localization of global assets to implement corporate priorities to the regional audience.
 Creating measurement reports of the pages and campaigns to review the current activities and accordingly plan the upcoming actions.
 Responsible for managing promotions and Social ad campaigns by allocating appropriate budget for successful implementation.
 Close collaboration with the business functions to plan the local priorities throughout the year.
 Working closely with the social media agency to plan the page activities and reaching out to the relevant influencers and bloggers to increase the reach of the pages.
 Implementation of social media workshops and masterclasses for the employees to ensure their participation in a compliant method.

Digital Communications

 Responsible for migration of the intranet pages from CQ5 to SharePoint.
 Responsible for creation and management of content for the internal social media platforms
 Running internal campaigns on the intranet platform and training the content editors every quarter.
 Management of MEA website from content perspective on Drupal.

External and Internal Communications

 Working closely with the Head of External Communications for Media related activities like press events, press releases, media relations, etc.
 Responsible for creating a social impact strategy for the regional offices under the global objectives.
 Involved in strategy, planning and implementation of internal events.
 Responsible for creating designs on Photoshop and Illustrator for internal branding, newsletters and promotions.

Financial

 Forecasting and Managing Budget for the Media and Digital activities.

Social Media Manager at Flarepath

India - Mumbai
January 2015 to December 2015

 Responsible for the creation of editorial calendars and strategy for creatives for the Social Media pages of the client, YouTube Japan.
 Communication with Social Media Influencers and Fashion Bloggers from South East Asia briefing them about the campaign and their involvement for the Facebook, Twitter, Google+ pages.
 Monitoring and creating reports for the campaign based on the KPIs.
 Managing an intern along with the creative designer to develop assets on time.