Chief Executive Officer
Confidential
Total years of experience :22 years, 4 Months
Working on projects with Veda Holding, SOHO, Buckingham Consulting, Vibes International, Omnia Consulting, Emirates Business Consultants, Klara Cosmetics, MEXX, and ME Holdings to name but a few.
Working on projects with Veda Holding, SOHO, Buckingham Consulting, Vibes International, Omnia Consulting, Emirates Business Consultants, Klara Cosmetics, MEXX, and ME Holdings to name but a few.
Managing a Multi franchise retail business, trading 2000+ shops, representing 80+ of the world’s leading brands, across 17 countries, delivering over SAR 4 billion in revenue.
• Designed the Strategy, getting buy in from all functions, and ensuring implementation.
• Re-instated the Sales drive and culture delivering improvement of 40% to 107% of plan.
• Closed the International Office, putting in place one Central Office, generating SAR 24 million profit.
• Delivered in store training/coaching, focusing on the basics, especially meet & greet, and sales skills.
• Negotiated with Suppliers to liquidate future OTB’s, releasing SAR 284 million of stock.
• All negative EBITDA businesses were closed focusing on profitability, generating SAR 152 million profit.
Managing a Multi franchise retail business comprising of Pharmacy, Health & Beauty, Fashion & Lifestyle, and Food & Beverage based in the UAE
• Took the business from a Net Profit position of -52m Dirhams to +24m Dirhams, by closing all loss-making entities, and focusing on the core retail basics
• Full assessment of the management team, and actions taken to ensure the right talent in place
• 18 new brands sourced to add to the portfolio, signed HOT’s and leases.
Managing a Multi franchise retail business, trading over 2000+ shops, representing 80+ of the world’s leading brands, across 17 countries, delivering SAR 4.2 billion in revenue.
• Developed a 3-year plan to deliver 108% sales growth which was approved by the board
• Delivered positive L4L in a challenging market when everyone said it couldn’t be done.
• Cost reduction delivering -14% Staff Costs, -47% Advertising, -57% Travel, -76% IT, -57% Printing
• Engaged Strategy& for a full business review and deployment of actions to address findings
• Implemented 5 core values of which now the whole business is following
• Correct corporate governance put into place, delivering a sustainable business model
• Key projects implemented delivering revenue/cost cutting of SAR 1.3 million.
Responsible for 82 Brands, 1300 stores, and performance of SAR 4 billion in KSA.
• Turned around Retail Group America which is a subsidiary of AlHokair, delivering a positive P+L.
• Instilled the required discipline, and ensured consistency in delivery
• Motivation of the Sales and Ops team was key to success, so a full incentive program was implemented.
• Promoted from within a new Sales Director and Operations Director
• KSA Trading Board put into place covering all depts. Focused on the driving of KSA results
• 59% Organic Sales Growth and 5% L4L Sales Growth over the period
• Store portfolio grown from 878 stores to 1227, and a 34% Net Profit Growth over the period
Appointed to the position of Brand Director, of which my main role was that of instigating and building partnerships with World renowned Brands.
Full responsibility for all the fashion brands in the AlHokair portfolio, consisting of over 700 stores and 40 brands, e.g. Zara, Massimo Dutti, Marks and Spencers, Aldo, GAP, Bershka, and La Senza,
Accountable for generating a Sales performance of SR 1, 614m per annum for 2007/08, and SR 2, 000m for 2008/09.
Accountable for all aspects of the Brands performance, managing the business through Divisional Managers and Brand Managers.
Full responsibility for Marketing and Visual Merchandising standards
Liaising with Central support in terms of HR, Logistics, Customer Care, Property, Finance, Audit, Loss Prevention, and IT to deliver the corporate goals
Accountable for managing the leading INDITEX brands (Zara, Massimo Dutti, and Bershka etc) for the whole of Saudi Arabia, which generates a Sales performance of SR 512m per annum.
Head hunted to join John Caudwell’s high flyers scheme reporting directly to him on a monthly basis.
Accountable for all aspects of the P+L, whilst developing and delivering the company strategy.
Managed a team of 1700, covering all aspects of the business.
This is the Global MBA degree with a strategic focus. Financial Times (FT) ranked the school #29 worldwide in their 2011 Global MBA rankings. Furthermore, the university is ranked #1 in the UK for research power, featuring 25 Nobel prize winners among current staff and alumni. Courses: Leadership, Economics, Marketing, Operations Management, Supply Chain Management, Financial and Management Accounting, Information Systems and Internet Strategy, Professional Development, Corporate Finance, International Management, People/Management/Organisation, Business Simulation, Strategic Management, Advanced Strategic Management, Venture Capital, Final Project.
