Sebastian Fernandes

Responsible for Digital Portfolio of 2 companies.

Unlock Holiday Homes, Dubai
Refine Development Management, Dubai
Head of Digital Marketing (06/2023 - Present)

Digital Portfolio Management:
Successfully revamped websites to enhance user experience and drive conversions, set-up and utilize advanced tracking mechanisms to analyze website performance and user behavior. Overall set up of Digital Funnel; from initial acquisition source to conversions and retention.

Digital Marketing Campaigns - Organic and Paid:
Strategically planned and executed data-driven digital marketing campaigns, leveraging SEO, PPC, content marketing, and social media engagement to attract qualified leads and purchases for both businesses.

Lead Generation and Conversion:
Generated bookings and qualified leads through effective digital marketing strategies, managing the entire digital funnel to ensure maximum conversion rates.

Reporting and Analysis:
Provided comprehensive reporting on key performance metrics, utilizing data-driven insights to optimize conversion rates and campaign performance.

• Digital Portfolio Management: Overhauled websites to improve user experience and boost conversions. Employed advanced tracking tools for in-depth analysis of website performance and user behavior. Orchestrated the complete setup of digital funnels, spanning from initial acquisition sources to conversions and retention strategies.
• Digital Marketing Campaigns - Organic and Paid: Strategically planned and executed data-informed digital marketing campaigns Conducted audience segmentation and leveraged SEO, PPC, content marketing, and social media engagement with consistent brand messaging. Achieved significant traction in attracting qualified leads and driving purchases for multiple businesses.
• Digital Tech: Deployed cutting-edge solutions to optimize growth and efficiency across digital platforms.
• Lead Generation and Conversion: Spearheaded successful digital marketing strategies to generate bookings and high-quality leads. Managed the entire digital funnel to ensure optimal conversion rates and customer retention.
• Budget Management: Developed and oversaw digital marketing budgets to maximize ROI
• Reporting and Analysis: Provided comprehensive reporting on key performance metrics, leveraging data driven insights to optimize conversion rates and enhance campaign performance.

• Digital Marketing Strategy and Execution: Formulated and executed comprehensive digital marketing strategies to achieve eCommerce goals in GCC & USA, while effectively managing marketing budget and sales forecast.
• Key Account Management and Website Management: Cultivated strong relationships with industry marketplaces, media agencies, and affiliate partners, while successfully managing websites for 11 brands on platforms like Shopify and WordPress.
• Analytics and Reporting: Executed data-driven digital marketing campaigns across various platforms and channels, monitoring key performance indicators (KPIs) such as conversion rates, ROI, and CTR. Digital Marketing & an eCommerce Geek

• Planning, Budgeting and Forecasting: Developed accurate forecasting models and conducted in-depth market research to inform marketing strategies and optimize revenue growth.

• Digital Budget, Strategy Development and Execution: Developed and executed comprehensive digital strategies to achieve eCommerce goals, focusing on brand presence, customer acquisition, conversions, and retention.
• Digital Marketing and Optimization: Managed product merchandising, optimized website performance and SEO, and implemented advanced marketing automation techniques.
• Customer Experience Improvement: Researched, implemented, and enhanced marketing technology to improve end-to-end customer experience, resulting in increased customer satisfaction and loyalty.
• Collaboration and Stakeholder Management: Collaborated effectively with internal and external stakeholders to drive sales, resolve issues, and ensure successful project implementation.

• Digital Strategy and Execution: Developed and executed the companys digital strategy, successfully managing online marketplaces, PPC advertising, social media, and SEO.
• Website Optimization and Content Management: Optimized website content and design, enhancing user experience and driving organic traffic through effective SEO strategies.
• Data-Driven Campaigns: Conducted data-driven digital marketing campaigns, leveraging SEO/SEM, social media advertising, and email marketing, resulting in improved conversions and customer engagement.
• Traffic and Conversion Improvement: Identified opportunities for traffic and conversion rate improvement, collaborating with affiliate and offline marketing teams to drive targeted traffic and increase sales.

Senior Operations Executive - (06/2012 to 07/2015)
• Strategy and Implementation: Developed standard operating procedures (SOPs) and successfully implemented digital marketing and ecommerce projects.
• Digital Marketing and Revenue Growth: Executed strategic digital marketing campaigns across various platforms, achieving significant revenue growth through effective SEO, PPC, and email marketing strategies.
• Process Optimization and Automation: Optimized processes and implemented automation tools to streamline workflows and improve efficiency, utilizing tools such as JIRA, MailChimp, and CRM software.
• Collaboration and Cross-Functional Leadership: Collaborated effectively with cross-functional teams to ensure successful project implementation and seamless execution of digital initiatives.