Seif Diab

Courtyard is a food complex destination with more over than 15 high end/ premium outlets.
My responsibilities are, and not limited to the below.
• Identifying marketing and branding objectives.
• Organizing and manage marketing campaign.
• Creating new marketing strategies to ensure brand development and to increase profitability.
• Maintaining and enhancing the brand’s market position.
• Maintaining awareness of ongoing marketing trends through extensive market research.
• Ensuring consistency of brand messages.
• Developing strategies based on research and consumer needs.
• Collecting and analyzing customer feedback and taking corrective actions.
• Adhering to marketing budgets.
• Ensuring consistency of advertisements and marketing materials.
• Following up and report on new developments and brand performance.
• Gathering information about competitor performance and activities.
• Supervising all marketing campaigns to reach required customer outcome.
• Developing strong media relationships to maintain online and offline media coverage.
• Collaborating closely with PR and social media agency.

1.To develop and implement an annual marketing plan and strategy for the centre that is also in line with corporate objectives.
2. To commission, interpret and utilise the market research in the development and evaluation of all marketing activities.
3. To manage the marketing budget
4. Manage external agencies to produce creative and compelling advertising, PR and promotional campaigns, using a combination of both traditional media and new technologies, which will drive footfall and repeat visits to the centre.
5. To develop (and place) a media buying strategy that targets the desired demographics.
6. To liaise regularly with retailers partners (local store and head office level) where necessary to encourage participation in centre events and promotions, as well as support for the delivery of the overall marketing strategy.
7. Manage the process of planning and implementing a digital marketing strategy in line with the business and marketing objectives.
8. To deal with all media enquiries, including crisis management situations
9. To develop promotions and incentive schemes, such as the Gift Card scheme
10. Responsibility for all marketing communications, including collateral produced for retailers and consumers
11. Regularly communicate with stores, through regular retailer forums, to ensure retailers are fully aware of upcoming initiatives or opportunities to get involved in centre activities and are fully engaged with the available marketing support.
12. Oversee marketing teams to ensure full compliance with all procedures and ensure that regular reporting time-scales are met.

1-Participating in the development and implementation of the marketing strategy
2-Assisting in developing and then managing the implementation of the Centre's community calendar and advertising plan
3-Coordinating centre events
4-Liaising with retailers, community stakeholders and Centre Management
5-Assisting with marketing administration including expenditure controls, communication and promotional reporting.
6-Digital and social media strategy and implementation
7-Maintaining, gathering and distributing all records of promotional material.

1-Coordinate internal resources and third parties/vendors for the execution of project
2-Ensure that all tasks are delivered on-time, within scope and within budget
3-Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
4-Ensure resource availability and allocation
5-Develop a detailed project plan to monitor and track progress
6-Manage changes to the project scope, project schedule, and project costs
7-Measure project performance
8-Establish and maintain relationships with third parties/vendors
9-Create and maintain comprehensive project documentation

1-Create company literature and other forms of communication.
2-Create marketing and promotional materials, both print and electronic.
3-Copy, edit, proofread, and revise communications.
4-Work with manager and business units to determine event budget and manage expenses to that budget.
Promote products and services through public relations initiatives.
5-Develop marketing communications campaigns.
6-Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, and speaking proposals.
7-Identify, develop and execute communications strategy
8-Conduct extensive media outreach.
9-Prepare briefing materials.
10-Coordinate conference, trade shows, and press interviews.

1-Conduct market research to find answers about consumer requirements, habits and trends
2-Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
3-Liaise with external vendors to execute promotional events and campaigns
4-Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
5-Plan and execute initiatives to reach the target audience through appropriate channels
6-Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
7-Undertake individual tasks of a marketing plan as assigned

1-Conduct market research to find answers about consumer requirements, habits and trends
2-Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
3-Liaise with external vendors to execute promotional events and campaigns
4-Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
5-Plan and execute initiatives to reach the target audience through appropriate channels
6-Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
7-Undertake individual tasks of a marketing plan as assigned

Assist in the creation of signage, circulars, mock ups, e-mail campaigns, on line promotion, etc.
Assist in the distribution or delivery of marketing materials
Assist with fulfillment of marketing offers
Assist with execution of trade shows
Assist with the preparation and delivery of training materials
Perform analysis of marketing and sales data
Seek and analyze competitor marketing and sales materials both on and offline
Prepare presentations
Open and sort mail
Enter contact information into contact management systems
Provide support to social media efforts
Maintain tracking report of public relations activity

1-Calls prospective customers by operating telephone equipment, automatic dialling systems, and other telecommunications technologies.
2-Influences customers to buy services and merchandise by following a prepared sales talk to give service and product information and price quotations.
3-Completes orders by recording names, addresses, and purchases; referring orders for filling.
4-Keeps equipment operational by following manufacturer's instructions and established procedures.
5-Secures information by completing data base backups.
6-Maintains safe and clean working environment by complying with procedures, rules, and regulations.
7-Maintains operations by following policies and procedures; reporting needed changes.
8-Contributes to team effort by accomplishing related results as needed.

1-Liaise with management to develop business plans for the company Implement plans towards strategic marketing of company’s products
2-Provide enabling environment for complementing the company’s business plan strategically developed towards better profit making
3-Develop modalities towards overcoming competition and setting the business up as leader in the company’s chosen niche
4-Oversee process involved in business development as the organization’s representative
5-Acquire knowledge about the organization and implement such knowledge in day-to-day tasks