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Seifelden Moustafa, Chief Revenue Officer

Seifelden Moustafa

Chief Revenue Officer·Alanood United

Saudi Arabia

Master's degree, Digital Marketing

Work experience

Total years of experience: 10 years, 7 months

Chief Revenue Officer

January 2025 - Present

Alanood United

Riyadh, Saudi Arabia

January 2025 - Present

Company industry:
Manufacturing
Job role:
Sales

Marketing & Growth Advisor | Digital Product Relaunch

January 2025 - Present

*Sadidleee

Riyadh, Saudi Arabia

January 2025 - Present

Leading marketing, growth, and communications strategy for digital payments and
telecom services app through critical product relaunch phase, with direct
accountability for brand recovery, user trust restoration, and growth reactivation.

*Strategic Leadership:*

Company industry:
Management Consulting

Growth &MarketingAdvisor

January 2025 - Present

Sadidleee (

Riyadh, Saudi Arabia Hybrid

January 2025 - Present

Crisis & Recovery Strategy: Directed the end-to-end post-crisis brand recovery and market re-activation
strategy for a digital payments and telecom services app, restoring user trust and accelerating reactivation
rates.
Cross-Functional Alignment: Orchestrated cross-functional alignment between product, operations, and
customer support using unified messaging frameworks to optimize UX consistency and customer
satisfaction.
Growth Systems: Designed and deployed lifecycle marketing campaigns and user reactivation programs,
driving a significant lift in daily active users (DAU) and monthly active users (MAU).
Performance Tracking: Established real-time performance tracking and KPI dashboards utilizing analytics
tools to measure campaign ROI, reactivation velocity, and user retention.

Company industry:
Financial Services

Marketing Manager

July 2020 - Present

Riyal albarakah

Riyadh, Saudi Arabia

July 2020 - Present

Strategic Decisions & Ownership:
Expansion Strategy: Directed 10x branch expansion (3→33 locations) balancing growth velocity with unit economics, contributing to 15M+ SAR annual revenue increase while maintaining brand consistency and operational profitability
Portfolio Management: Owned full P&L for 6+ brand launches, making critical go/no-go decisions on market entry, pricing strategy, and resource allocation — achieving break-even within 11 months vs. industry average 18 months
Budget Reallocation: Restructured 5.8M+ SAR marketing investment across channels, shifting 35% from traditional to digital, resulting in 40%+ ROI improvement and 18.7x ROAS on performance campaigns
Commercial Systems: Championed e-commerce revenue stream development and CRM infrastructure buildout, managing vendor selection, implementation roadmap, and change management — generating substantial incremental revenue with positive contribution margins
Market Positioning: Led strategic decision to reduce CAC 40% while scaling volume, navigating trade-offs between brand building and performance marketing to support sustainable expansion
Leadership & Governance:
Built marketing organization of 18+ with clear accountability structure, KPI frameworks, and quarterly business reviews
Partnered with ownership on annual planning, revenue forecasting, and capital allocation for expansion decisions
Managed 5.8M+ SAR annual budgets with full financial accountability and board-level reporting

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Chief Revenue Officer (CRO)

May 2025 - May 2026

Alanood United Co

Riyadh, Saudi Arabia

May 2025 - May 2026

GTM Strategy: Architected and executed the go-to-market (GTM) strategy and commercial operations
across a diversified business portfolio, establishing repeatable revenue growth models that accelerated
sales pipelines and reduced sales cycle duration by 25%.
Financial Planning: Designed unified revenue forecasting and capital allocation frameworks, improving
forecasting accuracy by 15% and aligning marketing, sales, and operations to maximize contribution
margins and organizational efficiency.

Company industry:
Manufacturing
Job role:
Sales

Chief Revenue Officer (CRO) |

May 2025 - December 2025

*Alanood United Co*

Riyadh, Saudi Arabia

May 2025 - December 2025

Leading revenue strategy, commercial operations, and go-to-market execution for
diversified business group.

Company industry:
Manufacturing
Job role:
Sales

Chief Marketing Officer (CMO)

August 2024 - January 2025

*Steer Agency*

Riyadh, Saudi Arabia

August 2024 - January 2025

• Developed cross-border acquisition strategies for SaaS, retail, and F&B clients
• Implemented marketing automation and performance tracking aligned with
business KPIs
• Oversaw performance marketing operations and stakeholder management
across multiple verticals

Company industry:
Advertising
Job role:
Marketing and PR

Senior MarketingAdvisor (Growth >M Strategy)

August 2024 - January 2025

Steer Agency

Riyadh, Saudi Arabia

August 2024 - January 2025

Cross-Border Acquisition: Formulated cross-border customer acquisition strategies for SaaS, retail, and
F&B clients, facilitating entry into North American and MENA markets while aligning campaigns with
corporate growth targets.
Marketing Automation: Deployed enterprise-wide marketing automation platforms and CRM workflows to
align marketing performance directly with corporate revenue KPIs.
Performance Marketing: Managed performance marketing operations and senior stakeholder relations
across multiple verticals, optimizing overall campaign spend and client ROI.

Company industry:
Marketing

Marketing Director | Head of Growth & Strategy

June 2020 - December 2024

*Sultan Group*

Riyadh, Saudi Arabia

June 2020 - December 2024

Company industry:
Retail & Wholesale

Marketing Director | Head of Growth &Strategy

June 2020 - December 2024

Sultan Group

Riyadh, Saudi Arabia

June 2020 - December 2024

Promotion Path: Senior Marketing Specialist (2020) → Marketing Manager (2022) → Marketing Director (2023)
Multi-Location Expansion: Shaped market demand and directed a 10x multi-location scaling strategy
(expanding from 3 to 33 branches) across KSA while maintaining positive unit economics, delivering a
15M+ SAR annual revenue increase.
Portfolio Management: Managed the full P&L and commercial operations for Sultan Groups brand portfolio
—including Riyal Albarakah, Teller, Tots, Qadmah, Advan, and Sultan Factory (Sultan Tissue); directed
market-entry, pricing, and resource allocation strategies to achieve break-even within 11 months
(outperforming the 18-month industry average by 38%).
Budget Reallocation: Optimized a 5.8M+ SAR annual marketing budget by shifting 35% of spend from
traditional to digital media, capturing a 40%+ ROI improvement and an average 18.7x ROAS on
performance marketing.
Commercial Systems: Championed the omnichannel e-commerce expansion and CRM infrastructure
buildout (HubSpot/Salesforce), driving double-digit growth in digital revenue and increasing brand impact
with positive contribution margins.
CAC Optimization: Decreased Customer Acquisition Cost (CAC) by 40% while scaling acquisition volume
by balancing brand equity campaigns with high-intent performance marketing.
Leadership & Governance: Recruited and led a high-performing cross-functional marketing organization of
18+ specialists, establishing clear KPI frameworks and Quarterly Business Reviews (QBRs).
Corporate & Family Office Planning: Partnered directly with business ownership and family offices on
annual planning, revenue forecasting, and capital allocation for expansion decisions.
Board Reporting: Managed a 5.8M+ SAR annual marketing budget with full financial accountability and
delivered monthly performance reports to the Board of Directors.

Company industry:
Retail & Wholesale

Marketing Manager | Brand & Campaigns Lead

December 2019 - December 2020

*Al Habib Factory*

Alqasim, Saudi Arabia

December 2019 - December 2020

• Increased lead generation by 20% through integrated campaigns
• Improved conversion rates by 10% via sales-marketing alignment
• Managed brand positioning across digital and traditional channels

Company industry:
Manufacturing

Marketing Manager | Brand &Campaigns Lead

December 2019 - December 2020

Al Habib Factory

Alqasim, Saudi Arabia

December 2019 - December 2020

Lead Generation: Increased lead generation by 20% by designing and executing omni-channel campaigns
across digital and traditional media channels to drive category growth.
Sales-Marketing Alignment: Improved lead-to-opportunity conversion rates by 10% through the
implementation of a unified sales-marketing alignment framework.
Brand Positioning: Supervised brand positioning and messaging consistency across all customer-facing
touchpoints, enhancing brand recall.

Company industry:
Mechanical Engineering

Marketing Manager

December 2018 - July 2020

Al Habib Co

Buraidah, Saudi Arabia

December 2018 - July 2020

developing and executing marketing strategies, creating content for all platforms, managing customer relationships, and overseeing the implementation of campaigns. working closely with other teams such as sales and product to ensure that marketing objectives are met.

Company industry:
Construction & Building
Job role:
Marketing and PR

Marketing Specialist

October 2016 - December 2018

RV Company

Cairo, Egypt

October 2016 - December 2018

Company industry:
1342
Job role:
Marketing and PR

Social Media Marketing Specialist

January 2016 - December 2018

OPPO

Cairo, Egypt

January 2016 - December 2018

Company industry:
Telecommunications
Job role:
Marketing and PR

Digital Marketing Specialist

December 2015 - October 2016

Souq.com

Cairo, Egypt

December 2015 - October 2016

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

Northwestern University

January 2022

January 2022

Master's degree, Digital Marketing

United Kingdom

Northwestern University (Kellogg School of Management)

January 2022

January 2022

Master's degree, Digital Marketing

United Kingdom

Helwan University

May 2017

May 2017

Bachelor's degree, Business And Marketing

Egypt

GPA (rating): Very good

GPA (rating): Very good

Helwan University

January 2017

January 2017

Bachelor's degree, Administration And Commerce

Egypt

Bayt.com tests

Business Plans Assessment

Business and Management

Marketing Management Assessment

Sales & Marketing

Skills

Marketing Management
Expert
Marketing Management
Expert
Brand Management
Expert
Brand Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Communications
Expert
Communications
Expert
E commerce
Expert
E commerce
Expert
marketing management
Expert
marketing management
Expert
marketing research
Expert
marketing research
Expert
marketing solutions
Expert
marketing solutions
Expert
planning
Expert
planning
Expert
marketing systems
Expert
marketing systems
Expert
marketing
Expert
marketing
Expert
marketing strategy
Expert
marketing strategy
Expert
market research
Expert
market research
Expert
marketing communications
Expert
marketing communications
Expert
merchandising
Expert
merchandising
Expert
marketing mix
Expert
marketing mix
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Team building/motivational
Expert
Team building/motivational
Expert
Analytics
Expert
Analytics
Expert
marketing support
Expert
marketing support
Expert
key account management
Expert
key account management
Expert
digital strategy
Expert
digital strategy
Expert
web analytics
Expert
web analytics
Expert
media planning
Expert
media planning
Expert
Operation
Expert
Operation
Expert
Materials
Expert
Materials
Expert
Public Relations
Expert
Public Relations
Expert
Negotiation
Expert
Negotiation
Expert
Project Management
Expert
Project Management
Expert
Management
Expert
Management
Expert
Order
Expert
Order
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Marketing Operations
Expert
Marketing Operations
Expert
Building Relationships
Expert
Building Relationships
Expert
Accounting
Intermediate
Accounting
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Writing
Intermediate
Writing
Intermediate
WordPress
Intermediate
WordPress
Intermediate
Web Development
Intermediate
Web Development
Intermediate
Google Analytics
Expert
Google Analytics
Expert
Team Management
Expert
Team Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Consumer PR
Expert
Consumer PR
Expert
Online PR
Expert
Online PR
Expert
Brand PR
Expert
Brand PR
Expert
Google Adwords
Expert
Google Adwords
Expert
Sales Management
Expert
Sales Management
Expert
Sales Growth
Expert
Sales Growth
Expert
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
EXECUTIVE FUNCTIONS
Intermediate
EXECUTIVE FUNCTIONS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
Social Media
Expert
Social Media
Expert
Determination
Expert
Determination
Expert
B2B Marketing
Expert
B2B Marketing
Expert
E commerce
Expert
E commerce
Expert
Growing Revenue
Expert
Growing Revenue
Expert
Driving Revenue
Expert
Driving Revenue
Expert

Languages

Arabic

Native Speaker

English

Intermediate

Memberships

Google careercircle

Employer

January 2023

Training and Certifications

Certifications
Digital Marketing
Google Analytics 360 & Google Analytics for Business
Apple Search Ads Certification – Apple
Destination Marketing
Google Digital Marketing & E-Commerce Professional Certificate
Project Management – Microsoft & LinkedIn
Advanced Digital Marketing & Growth Strategies
Project Management Professional (PMP)
Google Digital Marketing & E-commerce
Apple Ads certified
Jan 2023
Advanced Digital Marketing and Growth Strategies program
Advanced Google Analytics
Sep 2021 - Sep 2023
Show credentials
Master Digital Marketing
SEO
Digital marketing