Sergi Nadal

Creation and management of the event's website and social media channels, with editorial planning focused on audience growth and engagement.

Development of proactive and innovative communication with diverse audiences, adapting tone and content to each campaign phase (announcement, ticket sales, programme reveal, and live activation).

Press and media relations: writing and distributing press releases, coordinating media coverage, and managing relationships with journalists and outlets to build community around the event.

Negotiation of partnerships and sponsorship agreements with brands, associations, and stakeholders, aligning activations with each partner's objectives.

Management of email marketing and social media campaigns, and coordination of materials with suppliers to ensure brand consistency.

Writing and adaptation of content and creative assets, and analysis of campaign data to redefine strategies.

B2B prospecting and stakeholder relationship development across technical and commercial profiles.

Identification and development of new business opportunities in innovation and R&D consulting services.

CRM management, pipeline tracking, and sales reporting; cross-functional collaboration with technical teams.

Increased commercial performance in the Barcelona region by 20%.

Optimization of CRM workflows to improve segmentation and conversion tracking.

Management of onboarding and support for B2B and B2C clients; improved retention through structured communication.

Coordination of projects and delivery milestone compliance, with data analysis to improve product performance.

Collaboration with R&D, Quality, and Production teams..