Shadi Adnan, Area Director

Shadi Adnan

Area Director

GMS Group

Location
United Arab Emirates - Dubai
Education
Higher diploma, Hotel management
Experience
27 years, 3 Months

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Work Experience

Total years of experience :27 years, 3 Months

Area Director at GMS Group
  • United Arab Emirates - Dubai
  • My current job since January 2012

GMS Group
Building Standard Operating Procedures, action plans and development plans for ME, APAC & Africa.
Managing, running, supervising loyalty programmes for major hotels such as Marriott Hotels, Starwood Hotels and Resorts and Carlson Hotels.
Developing quality databases of local customers for the hotel who can generate significant recurring monthly F&B and accommodation revenues.
Strengthening sales and promotional efforts with nearly 16 years of experience, growth and success in loyalty marketing.
GMS is the largest provider of F&B loyalty membership programmes in Asia Pacific with over 125 programmes in operation for established brands such as Starwood Hotels & Resorts, Marriott Hotels

Operations Director at ProMark Strategies
  • Malaysia
  • July 2005 to January 2012

Managing and overseeing loyalty programmes for major hotels such as Starwood Hotels and Resorts, Anantara Hotels and Resorts, Centara Hotels, Amari Hotels and E&O Hotels.
ProMark Strategies is a company specialising in Loyalty Marketing for the Hotel and Hospitality Industry.

Director at AL Fahd Establishment – Al Fahd Crown Hotel and Suites
  • United Arab Emirates
  • October 2004 to June 2005

Looked after day to day operations of the Crown Hotel & Suites and its facilities and reported to the General Supervisor Sheikh Abdul Aziz Al Fahd. Also created Hotel's management book.

Operations Manager at Hospitality Marketing Concepts
  • United Arab Emirates
  • February 1997 to September 2004

| HMC | CLUBHOTEL
Managing, running, supervising loyalty programmes for major hotels such as Le Meridien Hotels and Resorts
Linking member usage and customer data directly with reporting systems and campaign management tools.
Hospitality Marketing Concepts (HMC) develops and manages highly valued affinity programs for more than 720 premier hotel and resort properties worldwide with a growing network of over 1 million members

Education

Higher diploma, Hotel management
  • at Ecole Hoteliere technical institute
  • January 1996
High school or equivalent, law political and administrative sciences – Law branch
  • at Lebanese University of Beiru
  • January 1995
Diploma, Business Studies
  • at Lebanese American University
  • October 1993
High school or equivalent, Philosophy
  • at Lebanese baccalaureate Ministry of national
  • September 1992

Specialties & Skills

Management
Sales Operations
Loyalty Marketing
Customer Loyalty
Loyalty Programs
ADOBE PREMIERE
CUSTOMER RELATIONS
DATABASE ADMINISTRATION
GESTIÓN
MANAGEMENT
MARKETING
NETWORKING
QUALITY
REPORTS
SUPERVISORY SKILLS

Languages

Arabic
Expert
English
Expert
French
Intermediate
Spanish
Beginner

Memberships

SKAL
  • Senior Member
  • January 2005

Training and Certifications

Train The Trainer (Training)
Training Institute:
Hospitality Marketing Concepts
Date Attended:
May 2002
Moniteur (Training)
Training Institute:
CEMEAL
Date Attended:
February 1994

Hobbies

  • Handball
    International College Varsity Team Captain
  • Loyalty Memberships Collector
    Part of my analysis on who's who