Shadi Harfouch

• Developing sales strategies, regional sales/marketing initiatives, recommending, implementing/monitoring appropriate customer plans. Improving profitability across stores through effective cost control.
• Establishing key account plans with sales personnel for attaining daily, weekly and monthly sales targets to deliver highest standards of customer service whilst maintaining/improving quality standards.
• Upholding high merchandising values that reflect the company’s image by being creative, educational, inviting and expressive, developing advertising/ promotional plans, overseeing merchandise placement/displays to maximize retail sales of all outlets.
• Overseeing training of new employees, explaining company’s policies/practices, scheduling work hours/shifts. Conducting regular trainings, motivating team members to enhance performance, ascertain they reach their targets.
• Monthly sales review by category and subcategory and setting action plans accordingly.

Planning outstanding promotions in national events and special deals of the day.

Negotiating rebate agreements and closing deals.

Assigining call cycles and weekly reports for sales team to assure consistently building up efficiency follow up in the market.

Key Responsibilities:
• Steered marketing initiatives through effective merchandising to maximize store profits concurrently maintaining customer service levels as per set standards.
• Minimized food costs and spoilage, by tracking inventory to compare sales records with a record of the current inventory. Ensured weekly on-hand inventory goals and proper pricing through proper ordering practices to achieve required margin.
• Operated establishment in compliance with all rules/regulations pertaining to food in a manner consistent with food safety. Controlled and executed shrink/wastage standards to minimize losses.
• Maintained/enhanced productive quality working relationships with customers to meet/surpass business revenue targets.
• Monitored/reviewed impact of sales and marketing initiatives to provide accurate periodical section reports to management.
• Assisted in interviewing, training, development and counseling process of team members to build/sustain a high performing team and minimize turnover.
• Developed budgets, controlled costs and met sales goals, analyzed turnover/growth ratios with other outlets to monitor growth.
• Maintained creative store layout/product merchandising, developed merchandising plan each season to enhance product visibility and make shopping at the outlet a pleasurable experience for customers.

Store Manager (Giant Stores, Damman, KSA)
• Administered entire store activities including but not limited to purchases/sales, marketing/promotion, maintaining inventory levels, establishing budgets and comparing actuals/budget to analyze variance and reporting the same to management for efficient and smooth functioning of store with a view to maximize turnover/profits.
• Led the team members to achieve sales targets while maintaining superior customer service standards, without compromising on safety, hygiene and requisite infrastructure.


Feb 1997 - October 1998:
Sales Executive(Nakhal Travel Agency)
• Serviced new/existing business by delivering efficient/effective client service for outbound travel, assisted clients to make best possible arrangements for reservation, transportation, hotel, car rentals and tours. Negotiated agreement terms to close sales.