Shadi Khoja

Company Profile: Smart Ville Advisory is a specialized services and management consultancy house established to enable organizations to navigate through their Digital Transformation journey by the means of crafting successful corporate strategies, developing the product portfolio, aligning the operating models, defining the related business models, forming and executing actionable sales plans and modifying the underlaying business processes.

Founder and CEO: Manage the newly established company and formulate the underlaying strategies and business plans to capture the market growth opportunities in Smart Services & Solutions consultancy and advisory activities and the transformational trends led by IoT, Cloud and Artificial Intelligence advancement.

Key Achievements “Projects”:

Business Partner 1, (2018 & 2019): Etisalat Facilities Management (eFM), UAE

- Managed the launch of 9 new smart products by creating and implementing the enhanced Smart Integrated Facility Management Portfolio based on IoT and Cloud enabled services (SAAS model)

- Signed more than USD 100 million Total Contracts Value for eFM by advising and executing the actionable “Sales Plan” and “Marketing Strategy” in 12 months period through a remodelled Sales Team

- Signed up with 7 new business partners by developing the “Partnership Model”, recommending the relevant “Marketing Plans” and the related “Go-To-Market” approach and identifying the most suitable channels for each product line

- Increased the “Bid-Winning Ratio” to 10% via recommending the advanced “Solution Development“ and “Bid Management” processes


Business Partner 2, (2019): Tamdeed Projects, UAE

- Formulated the approved “Corporate Strategy” and related “Budget & Sales Plan” to achieve USD 20 million of annual revenue by focusing on the core business activities of Passive Networking and Building Security & Automation services

- Developed the Digital Product Portfolio for Tamdeed and created the required ecosystem for service implementation and delivery

- Attracted the most talented & suitable candidates from the industry to execute the approved “Corporate Strategy” & “Sales Plan”

- Increased the qualified captured Sales Leads by 300% in 6 months through “Enhanced Lead Generation” plan and “Targeted Marketing” activities

- Closed deals worth of USD 2 million in 6 months by identifying and focusing on the “Highly Likely” deals with new and recurring clients

Company Profile: SmartCity is the overseas arm of Dubai Holding for building and operating self-sustained communities & cities. Building “Mini Dubai” around the Globe, with establish cities in India, Europe and Asia.

Executive Director, Investment and Business Development: Executive level leader at SmartCity Dubai HQ, responsible for the overall business growth in alignment with the strategic objectives that are assigned for the organization, with a core focus on sales and business development (JV, Direct Investment, Revenue Sharing) coupled with technical and solutions offering (Cloud Services, IoT, Digital Solutions, Smart Features, Infrastructure).

Key Achievements:

- Minimized SmartCity's investment risk and operation cost by outsourcing the SmartCity Kochi campus infrastructure to a third-party Infrastructure Operator (Indus Towers) via JV agreement

- Enhanced Smart City Malta overall project value by USD 250 million by the means of re-engineering the project Master Plan and usage of land

- Structured & signed the strategic deals worth of USD 90 million for Smart City Malta in Europe and USD 30 million for Smart City Kochi in India for co-development activities

- Achieved 85% of the assigned Board Objectives for Smart City Malta and Smart City Kochi while leading both projects Executive Committees in alignment with the local teams

- Developed “SmartCity Korea Development Master Plan” including defining the project clusters, usage and the required smart services and managed the launching activities

Responsible of formulating SmartCity Global Strategy and aligning project level tasks and activities (Malta, India, S. Korea) accordingly (Marketing, Business Plans, Digital Solutions, IoT, Cloud Services, Smart Features) to meet the vision and expectations of the shareholders and developing the implementation and monitoring mechanisms.

Key Achievements:

- Achieved the Shareholders’ top-line targets by formulating SmartCity International Strategy and aligned the international teams' activities and actions

- Successfully nominated the next three destinations for SmartCity projects via leading the in-house developed "Next SmartCity" selection mechanism and criteria based on various development and economics factors of the country (South Korea, Nigeria and Russia)

- Accomplished smooth integration and interaction between various functions and departments of SmartCity international projects and HQ by formulating and promoting SmartCity "Integrated Governance Manual & Policy Book” project

Manager, Business Development: Coordinated with various ICT providers in the relevant country and created business and operational models to acquire the products and smart services to serve SmartCity Malta campus (Digital Solutions, IoT, Cloud Services, Smart Features).

Key Achievements:

- Successfully managed and delivered the first “Equal Open Access Network” project in Malta which was implemented at SmartCity Malta. The project stakeholders involved the SmartCity architects and developers, all telecom operators in the country, the infrastructure vendors and the telecom authority regulator in Malta. (project value USD 850 k)

- Reduced SmartCity Malta risk and operation cost by 15% by establishing the joint venture structure and agreements with telecom operators to provide shared infrastructure & telecom services at SmartCity project in Malta

- Optimized SmartCity international operation cost by establishing the International Operation Centre for SmartCity projects

- Ensured high level operation standard at all SmartCity projects by setting up the “Standard Operating Procedures” for SmartCity international projects

Company Profile: du is a leading provider of the quadruple-play telecom services in UAE. du also offers innovative technology solutions to advance the telecom industry and stimulate the social and economical transformation.

Senior Manager, Planning & Service Rollout, Business Solutions: Led the technical planning of the IP-Telephony (IPT) and IP-Television (IPTV) services enhancements & new features rollout with the Marketing & Business departments and various Technology functions.

Key Achievements:

- Managed the USD 40 million project value of Advanced IPTV solution for du home and enterprise clients by coordinating with various teams internally and multiple technology vendors & services providers

- Successfully delivered the required enhancement & modifications within the agreed timeframe for the Enhanced multi-tiered IPT Project for du enterprise clients

- Achieved 99.9% uptime of the IP Hosted Call Centre (HCC) services by delivering the project with resilient setup and talented young engineers and developers

- Project managed the first “Smart Homes” initiative for du by defining the Smart Home concept and identifying the required ecosystem to deliver the end product for du’s enterprise and consumer clients

Company Profile: A leading provider of various hosting offerings, datacentre services and fully managed services.

Team Leader, System Administration, Operations: The System Administration team was responsible for running all the hosted applications for EHDF customers including Dubai eGovernment, Emirates Airlines, HSBC and other customers, hosting their applications at EHDF.

Key Achievements:

- Provided 99.99% up-time for Dubai eGovernment specialized Managed Services including ePayment, eJawaz and ePortal elements

- Streamlined EHDF operations activities by introducing the Standard Operating Procedures project for the hosted applications and services

- Achieved 80% of customer satisfaction for EHDF by establishing the Service Level Agreement standards project and built the mutual understanding between EHDF and tis clients on the underlined Key Performance Indicators & measurement tools

- Increased EHDF’s operation efficiency by managing the ITIL standards and implementing the supporting software project (HP-OpenView)

Company Profile: Main distributor of Netscape/iPlanet technologies in the MENA region.

Systems Engineer: Supported Telecom Operators and
Service Providers on various Netscape/iPlanet software including messaging, portal, web and integration servers.

Key Achievements:

- Plan and implement the project of upgrading more than 2 million email users for Telecom Operators in UAE and Oman by developing and implementing the upgrade plan for all email hosting services setup with zero down-time

- Enhanced the Web Hosting Services at Etisalat UAE by implementing the advanced web-hosting solutions

Company Profile: A leading ISP in Saudi Arabia offering internet and personal computer services to individuals and organizations in the country.

Technical Support Supervisor: Headed the technical support team which handled customers’ phone calls and performed on-site visits when required.

Key Achievements:

- Established the Customer Support unit by creating the “Call-Handling Procedures” and hiring and training a team of fresh graduates

- Achieved high performance Internet Services by Optimizing the technology setup including Web Hosting Services, Email Services and Dial-Up based internet access