Shady Khatab

• Designing and overseeing all aspects of digital marketing campaigns.
• Targeting marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing social media platforms.
• Preparing accurate reports on the marketing campaign's overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting the industry.
• Evaluating important metrics that affect website traffic, service quotas, and target audience.
• Working with our team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.
• Perform any tasks as per business needs and Management directives.
• industry: Retail Motor Vehicles, Wholesale Motor Vehicles, and Parts, Vehicle Repair and Maintenance.

Achievements:
1. Building a 7 internal tracking system using Microsoft Autoflow & SharePoint and CMS in order to enhance and accelerate the internal communication cycle.

2. Up to 22% increase in Hospital OPD's new patients during almost 10 months in a row.

Tasks:
• Generating innovative business development strategies, forming sustainable relationships within the medical community, and leading the effort to achieve Hospital objectives such as increasing follow-up and (Referrals from individual Doctors, Referrals from Outside OPDs).

• Seeking out new potential business development opportunities to expand the customer database.

• Manage all aspects of marketing, public relations, client relations, media/advertising agencies, and suppliers of artwork for marketing material, and promotional activities.

• Creating marketing plans, making recommendations, following budgets, and ensuring that all marketing efforts are carried out within the agreed budget.

• Executing and Overseeing loyalty programs, social media (Organic & Paid) and digital activities, and website management (Development, SEO).

• Preparing a monthly brief report to management about the progress, and activities measuring efforts in hospital branding, awareness, and OPDs revenue-generating activities.

• Providing updated brochures, handouts, video materials, and other resources for the hospital, and OPDs.

• Adhere to safety standards (occupational and patient safety) have been complied.

Kuwait.
• Web Page Optimization.
• Monitor redirects, click rate, bounce rate, and other KPIs.
• Keyword Research & Analysis.
• Keyword Mapping.
• Suggest improvements for process and productivity optimization.
• Focus on User Experience for Better Conversions.
• Local SEO & Schema Markup.
• Comprehensive Website Audit.
• Paid Search Advertising (Google AdWords).

, Top 10 world CO. on Financial Audit, Tax & Assurance, Kuwait.
• Implemented SEO strategies for the website including layout, content optimization, keyword structuring,
and maximizing ROI.
• Used SEO techniques to drive targeted traffic to the website while getting the site ranked for non-brand
terms and increased 1st
page-targeted keywords by over 100% for selected keywords (500) thus
increasing revenue and decreasing PPC cost.
• Oversee Local SEO Management of Google My Business Local to ensure that our service standards are
being met.
• Successfully managed Google AdWords campaigns with a budget of 10.000 USD annually, reduced
bounce rate from 37% to 3%, lowered CPC by as much as 40%, and increased CTR.
• Using the E-commerce concept for creating Training Academy to deliver online training and webinars.
• Optimized paid social Facebook and LinkedIn campaigns by performing A/B Testing and multivariate
experiments using retargeting campaigns.
• Cooperate with the branding section to merge our identity with user web experience & social media,
Identifying potential customers & Competitor research.
• Creating weekly & monthly digital reports with analysis tools including Google Analytics, SEMrush,
Webmaster Tools (Search Console), Ahrefs, etc.
• Boosting E-Mail Marketing daily based on CRM clients & creating weekly reports.
Marketing & Digital Media Marketing (SEO, SEM, SMM, PPC, E-Commerce) 2022
SEO & Web Marketing Expert

- Biggest Family TV in Egypt & Middle East
• Develop SEO & Social Media strategy and execute plan for growth of organic traffic over 20 TV Show
Program.
• Market research including online watcher behavior, via (Google / YouTube) & trends.
• Organized the community management & reputation on all social media: LinkedIn, Twitter, Facebook,
Google+, Digg account.
• Managing YouTube Channel.
Marketing & Digital Media Marketing (SEO, SEM, SMM, PPC, E-Commerce) 2022
Company Name Industry
Creating a special website for private clients in different industrial fields such as Automotive, Furniture & wood,
Delivery services, F&B, and electronics.
1. Manufacturing and distribution household machines to
the local market.
2. Producing natural honey and all the related products
(F&B) industry.

First Specialized Medical Channel in Egypt & Middle East
• Managed PPC campaign budget of 7k L.E per month.
• Enhancement of search engine optimization for website, achieving 15% av. growth per month and
decrease the bounce rate of 28%.
• Design, build social media presence.
• Organized the community management on all social media: LinkedIn, Twitter, Facebook, Google+ Digg
account.
• Managing YouTube Channel.

Smart LBS is a comprehensive suite of location-based services and solutions using smart-phones
• Develop SEO strategy and execute plan for growth of organic traffic over 20 clients base.
• Optimize old web pages for high page range using SEO methods.
• Managed and optimized campaigns across search engines to ensure goals are met.
• Collaborating with stakeholders to ensure their content is SEO friendly.
• Deployed organic search result including in depth keyword research,
• Managed search engine audit documents on websites and make recommendations.