Shafan Rose

• Lead a team of 6 developers in building scalable web applications serving over 120+ users.
• Technical integrations with inhouse CRM, Sales Force, HubSport.
• Developed landing pages for paid campaigns running on Google & Meta.
• Conducting SEO audits and working closely with the performance marketing team.
• Collaborated with stakeholders to define technical strategy and roadmap.
• Mentored junior developers and conducted code reviews to ensure best practices.
• Designed and built a custom CRM system from scratch tailored for real estate sales,
brokerage operations, and lead lifecycle management.
• Developed advanced CRM modules including lead capture, lead scoring, pipeline
tracking, agent assignment, and deal stage automation.
• Integrated CRM with websites, landing pages, WhatsApp, email, and call tracking systems for
centralized lead management.
• Built real-time dashboards in CRM for sales teams to track inquiries, conversions,
performance KPIs, and revenue forecasting.
• Implemented automated lead distribution system based on agent availability, performance,
and property specialization
• Enhanced CRM UX/UI for faster adoption by sales teams and improved operational efficiency.
• Architected and developed scalable full-stack web applications for real estate platforms,
ensuring high performance, security, and seamless user experience.
• Led end-to-end development of property listing portals, CRM systems, and lead management
dashboards tailored for real estate operations.
• Developed API integrations with property listing feeds, third-party portals, and internal
databases for real-time data synchronization.
• Manage database design, optimization, and performance tuning.
Led UI/UX design strategy for real estate platforms to enhance user journey from property
discovery to inquiry submission.
Troubleshoot, debug, and resolve technical issues efficiently.
• Collaborated with sales and brokerage teams to align technology solutions with revenue goals
and lead conversion strategies.
• Managed end-to-end product lifecycle from concept, development, deployment to continuous
optimization based on market trends.
• Ensure website architecture is SEO-friendly, scalable, and search-engine optimized.
• Optimize site speed, Core Web Vitals, and overall performance.
• Implement clean URL structures, schema markup, and structured data.
• Improved Google keyword rankings, achieving top 1 positions for high-volume and
competitive keywords.
• Generated consistent monthly organic leads growth (40%-120%) from SEO-driven
funnels.

• Led and managed cross-functional teams to deliver high-quality digital projects on time.
• Oversee multiple local and international projects from planning to deployment and
post-launch support.
• Manage project timelines, task allocation, resources, and team performance to ensure
smooth execution.
• Architect and optimize web applications for performance, security, and user experience.
• Handle third-party integrations including APIs, payment gateways, CRM systems, ERP
systems, and external platforms.
• Collaborate with stakeholders, clients, and management to gather requirements and convert
them into technical solutions.
• Lead UI/UX design strategy to create user-friendly, responsive, and visually appealing
interfaces.
• Review code quality, enforce best practices, and mentor junior and mid-level developers.
• Troubleshoot complex technical issues and provide fast, effective solutions.
• Ensure websites and applications are SEO-friendly, mobile responsive, and optimized for
conversions.
• Manage server deployments, hosting environments, databases, and system maintenance.
• Built RESTful APIs, XML Feeds and integrated third-party services.

• Manage multiple local and international projects simultaneously, ensuring timely delivery,
quality standards, and client satisfaction.
• UI/UX strategy, wireframing, frontend architecture, and responsive user interface
implementation for optimal user experience.
• Handle domain management, DNS configurations, hosting environments, cloud servers,
deployments, and infrastructure maintenance.
• Build and optimize structured databases, data architecture, and secure storage systems for
business operations.
• Lead third-party integrations including CRM, ERP, payment gateways and APIs.
• Establish technical workflows, coding standards, version control, and development best
practices across teams.
• Monitor website security, performance optimization, backups, and server uptime to ensure
uninterrupted operations.
• Collaborate with management, stakeholders, and clients to align technical solutions with
business growth objectives.

• LeasePak: Leasing application processing system (Visual Basic 6.0, C Language, VAX Basic,
Sybase SQL Server, HPUX, Linux, Sun Solaris)
• Worked closely with clients to understand, analyze, and translate business requirements into
technical solutions.
• Developed robust and scalable web applications using PHP, JavaScript, and related
technologies.
• Designed and implemented RESTful APIs for system integration and data exchange.
• Created responsive and user-friendly interfaces using modern web technologies (HTML5,
CSS3, JavaScript).
• Ensured cross-browser compatibility and responsive design across multiple devices.
• Diagnosed and resolved technical issues in development and production environments.
• Managed database design, optimization, and migrations using MySQL, SQL Server, and
relational modeling techniques.
• Optimized application performance through query tuning, caching strategies, and code
refactoring.
• Managed end-to-end software development lifecycle including planning, development, testing,
deployment, and maintenance.
• Provided production support, debugging, and hotfix deployments for live systems.
• Improved application reliability and uptime through redundancy planning and fault-tolerant
architecture design.
• Managed production environments on Linux servers using Nginx, Apache.
• Applied secure coding practices including encryption, hashing, API security layers, and
vulnerability prevention (OWASP standards).
• Managed critical production issues, performed root cause analysis (RCA), and implemented
long-term fixes.