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Shafan Rose, Lead Senior Full Stack Developer & Marketing Strategist

Shafan Rose

Lead Senior Full Stack Developer & Marketing Strategist·Driven Properties Group | Forbes Global Partner

United Arab Emirates

Master's degree, Computer Programming

Work experience

Total years of experience: 17 years, 4 months

Lead Senior Full Stack Developer & Marketing Strategist

January 2014 - Present

Driven Properties Group | Forbes Global Partner

Dubai, United Arab Emirates

January 2014 - Present

• Lead a team of 6 developers in building scalable web applications serving over 120+ users.
• Technical integrations with inhouse CRM, Sales Force, HubSport.
• Developed landing pages for paid campaigns running on Google & Meta.
• Conducting SEO audits and working closely with the performance marketing team.
• Collaborated with stakeholders to define technical strategy and roadmap.
• Mentored junior developers and conducted code reviews to ensure best practices.
• Designed and built a custom CRM system from scratch tailored for real estate sales,
brokerage operations, and lead lifecycle management.
• Developed advanced CRM modules including lead capture, lead scoring, pipeline
tracking, agent assignment, and deal stage automation.
• Integrated CRM with websites, landing pages, WhatsApp, email, and call tracking systems for
centralized lead management.
• Built real-time dashboards in CRM for sales teams to track inquiries, conversions,
performance KPIs, and revenue forecasting.
• Implemented automated lead distribution system based on agent availability, performance,
and property specialization
• Enhanced CRM UX/UI for faster adoption by sales teams and improved operational efficiency.
• Architected and developed scalable full-stack web applications for real estate platforms,
ensuring high performance, security, and seamless user experience.
• Led end-to-end development of property listing portals, CRM systems, and lead management
dashboards tailored for real estate operations.
• Developed API integrations with property listing feeds, third-party portals, and internal
databases for real-time data synchronization.
• Manage database design, optimization, and performance tuning.
Led UI/UX design strategy for real estate platforms to enhance user journey from property
discovery to inquiry submission.
Troubleshoot, debug, and resolve technical issues efficiently.
• Collaborated with sales and brokerage teams to align technology solutions with revenue goals
and lead conversion strategies.
• Managed end-to-end product lifecycle from concept, development, deployment to continuous
optimization based on market trends.
• Ensure website architecture is SEO-friendly, scalable, and search-engine optimized.
• Optimize site speed, Core Web Vitals, and overall performance.
• Implement clean URL structures, schema markup, and structured data.
• Improved Google keyword rankings, achieving top 1 positions for high-volume and
competitive keywords.
• Generated consistent monthly organic leads growth (40%-120%) from SEO-driven
funnels.

Company industry:
Real Estate

Senior Programmer and Team Lead

November 2013 - October 2025

Xperts - Software House

Sialkot, Pakistan

November 2013 - October 2025

• Led and managed cross-functional teams to deliver high-quality digital projects on time.
• Oversee multiple local and international projects from planning to deployment and
post-launch support.
• Manage project timelines, task allocation, resources, and team performance to ensure
smooth execution.
• Architect and optimize web applications for performance, security, and user experience.
• Handle third-party integrations including APIs, payment gateways, CRM systems, ERP
systems, and external platforms.
• Collaborate with stakeholders, clients, and management to gather requirements and convert
them into technical solutions.
• Lead UI/UX design strategy to create user-friendly, responsive, and visually appealing
interfaces.
• Review code quality, enforce best practices, and mentor junior and mid-level developers.
• Troubleshoot complex technical issues and provide fast, effective solutions.
• Ensure websites and applications are SEO-friendly, mobile responsive, and optimized for
conversions.
• Manage server deployments, hosting environments, databases, and system maintenance.
• Built RESTful APIs, XML Feeds and integrated third-party services.

Company industry:
IT Services

Head of Full Stack Engineering

March 2008 - October 2008

Foxtech Computing Co - Software House

Sialkot, Pakistan

March 2008 - October 2008

• Manage multiple local and international projects simultaneously, ensuring timely delivery,
quality standards, and client satisfaction.
• UI/UX strategy, wireframing, frontend architecture, and responsive user interface
implementation for optimal user experience.
• Handle domain management, DNS configurations, hosting environments, cloud servers,
deployments, and infrastructure maintenance.
• Build and optimize structured databases, data architecture, and secure storage systems for
business operations.
• Lead third-party integrations including CRM, ERP, payment gateways and APIs.
• Establish technical workflows, coding standards, version control, and development best
practices across teams.
• Monitor website security, performance optimization, backups, and server uptime to ensure
uninterrupted operations.
• Collaborate with management, stakeholders, and clients to align technical solutions with
business growth objectives.

Company industry:
IT Services

Full Stack Developer

October 2003 - October 2007

SAGA Sports Group -

Sialkot, Pakistan

October 2003 - October 2007

• LeasePak: Leasing application processing system (Visual Basic 6.0, C Language, VAX Basic,
Sybase SQL Server, HPUX, Linux, Sun Solaris)
• Worked closely with clients to understand, analyze, and translate business requirements into
technical solutions.
• Developed robust and scalable web applications using PHP, JavaScript, and related
technologies.
• Designed and implemented RESTful APIs for system integration and data exchange.
• Created responsive and user-friendly interfaces using modern web technologies (HTML5,
CSS3, JavaScript).
• Ensured cross-browser compatibility and responsive design across multiple devices.
• Diagnosed and resolved technical issues in development and production environments.
• Managed database design, optimization, and migrations using MySQL, SQL Server, and
relational modeling techniques.
• Optimized application performance through query tuning, caching strategies, and code
refactoring.
• Managed end-to-end software development lifecycle including planning, development, testing,
deployment, and maintenance.
• Provided production support, debugging, and hotfix deployments for live systems.
• Improved application reliability and uptime through redundancy planning and fault-tolerant
architecture design.
• Managed production environments on Linux servers using Nginx, Apache.
• Applied secure coding practices including encryption, hashing, API security layers, and
vulnerability prevention (OWASP standards).
• Managed critical production issues, performed root cause analysis (RCA), and implemented
long-term fixes.

Company industry:
Sporting Goods

Education

Master in Computer Science

October 2002

October 2002

Master's degree, Computer Programming

Pakistan

Graduate School of Management & Computer Sciences

January 2002

January 2002

Master's degree, Software Engineering

Pakistan

University of the Punjab

July 2000

July 2000

Bachelor's degree, Double Math, Physics

Pakistan

Govt. Murray College, Sialkot, Pakistan / University of the Punjab

January 2000

January 2000

Bachelor's degree, Maths, Physics

Pakistan

Bachelors of Science (Double Math, Physics), 2000 Govt. Murray College, Sialkot, Pakistan / University of the Punjab

Board of Intermediate & Secondary Education

September 1997

September 1997

High school or equivalent, Math, Physics, Chemistry

Pakistan

F.Sc (Pre-Engineering), 1997 Govt. Murray College, Sialkot, Pakistan / Board of Intermediate & Secondary Education, Gujranwala, Pakistan

Govt. Murray College

January 1997

January 1997

High school or equivalent, (Pre-Engineering)

Pakistan

Board of Intermediate & Secondary Education

July 1995

July 1995

High school or equivalent, Science

Pakistan

Matric (Science) in 1995 The Cathedral School, Sialkot, Pakistan / Board of Intermediate & Secondary Education, Gujranwala, Pakistan

The Cathedral School

January 1995

January 1995

High school or equivalent, Math, Physics, Chemistry, Biology

Pakistan

Skills

ASP.NET
Expert
ASP.NET
Expert
ASP
Expert
ASP
Expert
PHP
Expert
PHP
Expert
ACCESS
Intermediate
ACCESS
Intermediate
ASP
Intermediate
ASP
Intermediate
ASP.NET
Intermediate
ASP.NET
Intermediate
SQL
Intermediate
SQL
Intermediate
SQL SERVER
Intermediate
SQL SERVER
Intermediate
PHP
Intermediate
PHP
Intermediate
Visual Basic 6.0
Intermediate
Visual Basic 6.0
Intermediate
BROKERAGE
Intermediate
BROKERAGE
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMPUTER SYSTEMS
Intermediate
COMPUTER SYSTEMS
Intermediate
FULL STACK DEVELOPMENT
Intermediate
FULL STACK DEVELOPMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MORTGAGE LOANS
Intermediate
MORTGAGE LOANS
Intermediate
PROPERTY MANAGEMENT
Intermediate
PROPERTY MANAGEMENT
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate

Languages

English
Intermediate
Urdu
Expert

Training and Certifications

Certifications
& Technical SEO)
in Google Analytics & Search Console
Project Planning and Management
Information Technology Center, Sialkot, Pakistan
May 2002 - May 2002

Hobbies

  • Jogging, Music, Movies