Retail Head
Lutfi Trading LLC
Total years of experience :20 years, 5 Months
Heading 10 multi brand consumer electronics and appliances retail chain stores across UAE.
Contributing AED 103 million turn over to the group business with 60 member crew.
➢ Annual Budget and monthly MIS report preparation.
➢ Focus on generating export and institutional sales through retail showroom.
➢ Planning and implementation of promotions and evaluation of success ratio.
➢ Incentive proposal and execution of same on a monthly and yearly basis.
➢ Maintenance of showrooms in a presentable and profitable manner.
➢ Brand & inventory management, visibility of merchandises in each showroom.
➢ Preparation & execution of promotion and event calendar.
➢ Coordinating with marketing team / outsource for all sales promotion related activities.
➢ New business venture and avenue to be identified and submission of detailed business proposal.
➢ Conducting regular meeting with suppliers & distributors, finalising annual rebates and supports.
➢ Preparation of monthly inventory forecast and negotiation with suppliers.
➢ Ensure proper dealing with suppliers for material purchase & pricing along with purchase dept.
➢ Management of showroom timing / holidays and staff roster as well as staff leave schedules.
➢ Strict adherence regarding staff discipline, code of conduct, attendance, uniform and so on.
➢ Proper staff training secessions are conducted on regular intervals.
➢ Recruitment /training / appraisal of staff as well as internal shuffling to improve turnover.
➢ Proper management of cash / cash register / receipt vouchers, manual bill book, sales return…
➢ Regular maintenance and modifications of display matrix as per season and promotions.
➢ Ensure regular harmony with logistics and service centre in regards with inventory control.
➢ Addressing customer grievances, coordination of activities related with Economic department.
➢ Focus on customer satisfaction is emphasis through proper analysis & implementations of feedbacks.
Procurement & sourcing of home appliances and consumer electronics products from manufacturers positioned in Italy, Turkey, China, India and Vietnam.
Actively taking part in trade fairs Viz; Canton Fair, Yiwu Fair, HK fair etc.
Selection of SKUs and developments of new product categories.
Introduced and currently managing more than 150 SKUs.
Managing purchases, sales & inventory and defining product life cycle.
Product pricing, revisions and redefine scheme based competition.
Forecasting and ensuring effective supply of products based on the market requirement.
Contractual, price and quality negotiations with suppliers.
Effective communications and follow up with suppliers regarding production and delivery schedule and factory audit.
Negotiation with factories in the event of genuine manufacturing defects, in order to emanate relevant compensations / replacements / F.O.C spares, by technically as well as commercially furnishing the required details.
New product development for export and local markets - arranging for product testing, communicating and executing product developments.
Comprehensive market research, competition analysis, SKU wise display mapping at various trade channels.
Coordination of Catalogue, PoP & Carton related Artworks with advt agency and suppliers.
Managing certification process in conformity with existing and new regulations stipulated by ESMA, SGS and other competent authorities.
Maintenance of products specifications sheet and price list as well.
Constant interaction with sales team to ensure deliverables and follow up of deployed targets.
Providing product trainings, preparation of product launch presentation materials etc.
Clearing of ageing inventories thus retaining inventories well within prescribed norms.
Channel and sales development related responsibilities:-
Direct involvement with distribution channel network.
Regular interactions with re-export and export clients.
Coordination of inventory movements to overseas outlets at Tanzania & Uganda.
Monitoring of corporate sales - multi brand & diversified products including mobiles & IT.
Regularly visiting channel partners discussing, schemes and competitions.
Finalizing Business agreement with Hypermarkets and power retailers.
Accountability as profit centre to ensure sales & collection of departments are met.
Reported by sales team & merchandiser s stationed at various power retailer & hypermarket outlets.
Monitoring sales team activities on a daily basis and providing on the job retraining and support as and when it’s required thus achieving the set target.
Coordination of inventory movement and allocation of inventory to sales team / trade.
Appointment and monitoring the daily functioning of upcountry service franchisees & installation team, fixation of service charges, training of technicians and verification of warranty claims.
Coordination with in house showroom staffs with regards to product display, price, availability of stock, service issues etc.
Monitoring retail outlets day to day sales as well as designing promotion schemes and organizing display.
Independent responsibility of all activities of a branch covering two districts of Kerala state
Appointment of authorized stockiest and dealers.
Regularly visiting trade channels to discuss promotional schemes and TOD schemes.
Designing festival sales offers for End users as well as trade.
Monitoring of service center and evaluation of AMC.
Recruitment and training of sales executives for direct marketing.
Appointment and training of technical staff.
Stocks and payment collection & reconciliation with stockiest.
Ensuring individual targets of each sales executives are met, thus the achievement of branch target.
Conducting road shows and customer care programs.
Reporting to Regional Manager.