Marketing & Communications Manager
DList Portal
Total years of experience :20 years, 6 Months
Online portal pioneering auto and auto parts with a B2C and C2C business model bringing together buyers and sellers. Effectively using all marketing channels available within budget I have attracted 13k Facebook likes and over 5000 unique visitors per day within 4 months. Working towards a target of 100k visitors per day by Dec 2016.
• Designed a comprehensive marketing plan targeting niche markets.
• Finding the most effective advertising mediums such as outdoor, print, broadcast and digital through extensive research.
• Using targeted re-marketing and behavioral marketing techniques to attract online footfall.
• Responsible for all inbound and outbound communications.
• Finding sponsorship opportunities and partaking in events and exhibitions (i.e. Automechanika) to build brand awareness.
• Designing innovative content focusing on the values and USP's.
• Producing creative website and social media content.
• Working closely with the design team to produce appealing artwork and video content along with time sensitive blogs.
Self run consultancy to meet the demand of my existing SME clientele. The need for my services arose following my previous revenue generating campaigns carried out on behalf of them whist at BANG Radio delivering a positive ROI.
• Managing client relationships whist delivering marketing campaigns to fit budgets and expectations.
• Finding niche marketing and advertising platforms through various research methods.
• Designing innovative multi platform promotional campaigns (Print/Broadcast/Online) to gain competitive advantage.
• Content writing and editing to promote brand awareness and market penetration.
• Added over 60 revenue generating platforms across all clients through niche marketing and advertising projects.
• Designed and implemented corporate B2B proposals to exceed client expectations.
• Increased base territory sales by 30% and introduced new territories.
• Designed innovative multi-platform marketing campaigns (Print/Broadcast/Online/Events) which accounted to over 25% of new customers acquired.
• Worked closely with the IT department to run and maintain company websites and out bound communications.
• Content writing and editing to promote brand awareness and market penetration.
• Exceeded company target for 2012 by 118%. (Target £200k, Actual £235k)
• Cross selling on-air, online and published advertising opportunities such as radio airtime, sponsorships, web banners, flyers, magazines, coupon booklets, advertising booklets and local business directories.
• Produced sponsored features within radio shows to meet sales targets as well as clients budget and expectations.
• Proposed marketing budgets and monthly sales forecasts whilst managing and maintaining key accounts
• Sourcing, recommending, negotiating & committing clients into media buying opportunities bringing in over £85k of new business.
• Conducted general managerial duties including sales floor management, stock control, point of sale merchandising, recruitment and selection, performance management.
• Performed daily HR activities such as rotas and holidays, payroll and sickness reporting, employment contracts, performance review, training and development.
• Top performing store for 7 months during 2008-2010. The region (London) included 43 stores.
* Presented operational reports and marketing proposals to senior management in all three previous job roles
* Established organisational performance management benchmarks and continually monitored for improvement
* Drafted and implemented a range of media and communication strategies, editorials that were integrated and
aligned to the organisational business strategy
* Assessed organisational requirements, recruited and operationally managed a retail store in the Communications
Industry
* Researched, drafted, launched, evaluated and improved retail sales through various marketing campaigns
* Planned bespoke organisational and personal development programmes
* Developed a range of corporate effectiveness procedures for the retail store complying with company policies
• Achieved a Distinction for the 22,000 word dissertation which investigated the competitive advantage organisations gain through the practice of Corporate Social Responsibility. • Completed the MBA with a 2:1 (Merit) overall grade.
• Successfully completed all modules which included Decision Support Systems, Database Management Systems, Marketing Communications and Managing Employee Performance & Development. • An Industrial Placement year was included to put the theory in practice.