Operation Manager
Paris Group
مجموع سنوات الخبرة :30 years, 10 أشهر
Responsible for directing daily operations and business plan implementation for the 44 Large Format Retail Stores (798 Sqf till 16275 Sqf) In GCC of High End Luxury Garments & Accessories Products.
Fully accountable to the Vice President -Retail to provide visibility and monitor productivity. Manage a team of 233 staff. Directly supervise 46 Managers for 44 Stores.
OVERALL
Develop the strategy and ensure the efficient management of all aspects of Retail Division
ROLE
• Responsible for the effective performance management of the Retail Area Manager,
Shop Managers.
• Responsible for the management of all retail activities.
• Taking overall responsibility for the recruitment, management and support of retail sales staff.
• To ensure that shops operating in the designated area achieve set income and profit targets.
• Opening of New stores.
Main Duties and Responsibilities
• Analyze data to identify opportunities to increase efficiency, workflow, quality, and sales.
• Support service and operations at retail stores, including managing warehouse, procurement, staffing and online presence.
• Ensure profitability of retail stores by controlling costs and expenditures, pursue marketing ideas, and deliver high quality products.
• Motivating and inspiring the Market field and retail back office teams to meet or exceed commercial goals and KPI's, and build Brand equity
• Manage and control inventory levels, shrinkage and stock accuracy across the stores as per targets set.
• Adhere to Global standards for all retail marketing, visual merchandising, training, and other store related activities
People
• To effectively recruit, induct, lead, manage, train and develop Retail Area Manager, Retail Managers and Casual staff to agreed procedures and standards.
• Coach and develop senior Store managers and District Managers to ensure high quality Multi-Store Management performance and to build a talent pool for higher Operations roles.
• Responsible for maximizing 22-store’s contribution through exploiting every opportunity to drive sales, reduce stock loss and maintain cost controls and delivering the highest level of motivation to the staff members and development of team members.
• Responsible for full P & L management of respective Brands Stores (VERCACE /VJC/ CANALI/GFF / FERRE / RISHMOND/ CERRUTI/ ASPESI/ SHADES / LOUIS FERAUD) so as to ensure Commercial Performance; sales targets, increased market share, maximizing profitability, increased customer satisfaction and continued business growth.
• Spearheaded and grew the Annual Sales Revenue of the stores, New Stores opening increased from 8 to 22 stores.
• Identify select new locations- properties for the new stores openings in the GCC Region in consultation with the Senior Management and oversee the successful opening of the Brand Stores.
• Determine buying & promotional strategy.
• Accountable for margin management, Increase volume sales & achieve margin delivery.
• Accountable for stock management-Plan (including Open To Buy), ordering, allocation & subsequent replenishment based on receipt & distribution of merchandise, building stock for peak trading periods, & mitigating terminal stock.
• Coach, develop & mentor a team of Senior Merchandisers
• Ensure consistency of retail standards across all points of Sale.
• Create and/or maintain host brand communications.
• Negotiate processes & deliverables of the brand
• Co-ordinate with implementation of Visual Merchandising tasks and maintains consistency of VM standards across all stores in the Region.
• Planning, development and implementation of the Loss Prevention Strategies and Plans for the Stores in the Region.
• Manage product / brand related staff training and co-ordinate with Training Manager on Soft Skills & other training's.
• Ensure the Brand Image and Maintain the Retail Standards.
• Identify internal and external commercial opportunity. Maximize the sales in the stores by effective development of the staff and ensure effective store layouts within the parameters of the Brand.
• Study the competitor’s activities and keep the management informed.
• Open Stores in Qater, Saudi, Oman and Bahrain..
• Manage the Purchase Budget and buying from countries like Italy, USA, France, China and Bangladesh and regularly participate in the Fashion Shows.
• Monitor the Merchandising Standards to ensure compliance with Brand Principles.
• Responsible for the successful launch of New Brands in the Middle Market.
SUN & SAND SPORTS LLC MAR-2005 - APR-2009
BRAND MANAGER (NIKE VISION & TIMING) DUBAI, UAE
• Deliver sales and profitability targets by optimising sales opportunities through store performance management.
• Responsible for the NIKE BRAND (VISION & TIMING PRODUCTS)/ ROCO BAROCCO (SUNGLASSES) / DUNLOP TIMING & VISION AND BOUBSOL (SUNGLASSES).
• Implement consistent retail operations processes and systems to support operational effectiveness for promoting the sales through 10 Stores across UAE and 7 across GCC including Wholesale / Travel Retail.
• Formulation and implementation of growth strategies for the Brand.
• Ensured requirements of consumers are met by retail product selection, availability, and the store operating environment.
• Optimise permanently an effective doors portfolio by growing, closing or opening Retail doors
• Develop effective relationships with wholesale accounts to support business objectives through the delivery of agreed operating standards.
• Collaborate effectively with Trade Marketing in order to ensure doors are equipped with an appropriate Retail format.
• Develop effective cross-functional internal relationships in the Market and with Brand to support the Retail Business Plan.
• Lead and coach the retail team to individual and group successes, ensure development plans are in place and activated, and bench candidates are identified and monitored.
• Improved performance of an underperforming brand to best performing brand.
• Cleared a stock aging problem to a more profitable and manageable situation.
• Responsible for developing staff across the region through new training initiatives focusing on improving sales, profit, shrinkage and service levels of staff.
• Accountable for entire stock selection for NIKE’S men’s, ladies, children ranges and accessories for VISION & TIMING PRODUCTS. Buying merchandise and range planning for stores and Wholesale.
• Instigated a new stock allocation system to increase more accurate stock management to drive sales and margin.
• Set up weekly perpetual stock counts on best sellers to prevent stock loss procedures to reduce shrinkage and drive sales.
• Instigated new replenishment and warehousing distribution management process to improve timescale of stock turnaround from warehouse to stores and reducing overall stockholding.
• Building brand awareness amongst the target consumer groups using appropriate media vehicles and public relations, and analysing effectiveness.
• Liaising with brand principles to ensure cohesive partnerships to help strengthen the brand.
Achievements:
Successfully revived two major accounts (which the company had lost) and ensured 60% sales enhancement.
Al Jaber Optician
Al Futtaim Watches
Instrumental in returning goods (worth AED 1.2 Million) to the supplier.
As a Brand Manager, pivotal in recording the biggest DSF sales of 2009.
Provide executive leadership to the strategic development and positioning of the brand, setting up and leading a strong and pro-active sales force for the hotel. Report to the General Manager. Manage a team of 10.
• Lead the sales team to achieve the annual revenue budgets for the Hotel by effective selling of rooms, food & beverage, conference & banquets and other revenue areas as per Financial Goals of the organization.
• Preparing the Sales & Marketing Plan and Operational budget for the hotel.
Work History
• Establishing specific strategies for sales team for acquisition, retention and development of corporate accounts including the sales through Travel Agents / On Line / General Distributing System.
• Identify & develop business generated by electronic distribution channels, online B2B and B2C partners, provide guidance and strategies to revenue management/reservations to maximize yield.
• Develop the business for the hotel from across the globe.
• Work closely with PR Team to compile and action media plans and schedules.
• Develop marketing strategies to promote food and beverage outlets and promotions.
• Develop strategic marketing alliances with key partners to explore business opportunities in the region.
• Handling the development & Management of annual business/revenue budgets for hotel.
• Attending overseas trade shows and sales trips to promote strategic business unit sales.
Achievements:
1/.Instrumental in successfully recovering outstanding amount, worth AED: 670, 000 (which the company had written off as bad debts from the book of accounts).
2/.Effectively promoted property on Dubai TV through utilizing personnel contact.
3/.Pivotal in opening major corporate accounts like Halliburton, Reckitt Benckiser, Hewlett Packard, Geo Services, Pico International, Siemens, Acer and Brunel Energy & Van Oord.
1/.Increased efficiency and effectiveness, trained staff and developed organizational structure, work flow and activities, responsible for customer service, etc.
2/.Resolved customer complaints regarding employees. Assisted in various functions in case of shortage of staff on a particular day.
3/.Implemented approved strategies.
Achievements:
1/.Recipient of the Employ of the Month Award (5 times).
2/.Received the Customer Satisfactions Award (a record number of 8 times)