Shahinaz Hassouna

• Managed and optimized all social media platforms for Enhance Fitness across GCC regions.
• Developed a comprehensive social media strategy for 2023 aligned with the company's marketing objectives ( increase brand and service awareness, promoting company events, attracting potential clients with the aim to grow overall followers and post engagements.)
• Developed and executed monthly social media plans per social media platform, while ensuring consistent content planning that matches each month theme, scheduling calendar and ensuring strategic alignment with the brand identity.
• Created region-specific content for KSA, Qatar and UAE, focusing on services, brand awareness, service benefits, and social media competitions while adapting the content to maintain brand voice and style.
• Collaborated with in-house videographers and cast to plan shooting schedules and create content for social media every month.
• Generated monthly reports on overall social media channels performance, highlighting key learnings and audience insights, track KPIs such as reach, engagement, conversion rates, and audience demographics. Insights were used to improve content, increase engagement, and identify goals.
• Actively managing community engagement to maintain a good response time and support potential clients, encouraging them to purchase our services with the objective to build relationships, address inquiries, and manage customer feedback.
• Created ad campaigns, targeting specific audiences, optimized ads, and analyzed campaign results.
• Collaborated with influencers to create new experiences where the targeted audience can witness with the purpose to promote the brand and its services. This involved negotiating deliverables, setting metrics per campaign based on data-driven decisions for future collaborations and evaluating their campaign performance.

• Developed and executed strategic paid and organic social media campaigns in KSA and the UAE market, aimed to enhance service awareness and drive engagement. In addition to leveraging other channels such as emailers, Googles Ads and third party collaborations.
• Orchestrated social media and Google Ads campaigns focused towards generating leads in corporate training and recruitment business.
• Crafted a detailed client and customer profiles by segmenting the audience for optimized social media and online campaigns with for recruitment and training business ensuring effective targeting for B2C and B2B marketing.
• Directed an in-house designer to create customized content for social media, online media and website aligning with the strategic sales funnel approach to attract the right segment.
• Managed an end-to-end campaign that included revamping NADIA Global’s website and announcing the launch on all the social media channels and online media.
• Developed and launched the company’s brand revamp campaign, including developing brand guidelines, logo, and social media posts.
• Led the SEO optimization efforts for the NADIA Global website to enhance its visibility and search engine performance.
• Consistently produced blog/article write up with relevant keyword optimization strategies to increase online visibility and engagement.
• Crafted press releases to announce new partnerships and collaborations with stakeholders in the Middle East.

• Planned and delivered internal communication campaigns, overseeing designs for newsletter announcements, emailers and website banners.
• Managed production of branded collateral's and publications.
• Delivery of weekly all staff Internal communication in terms of copy, design, and content.
• Overseeing the design and content of a communication campaign to ensure it meets the needs of the target audience and comply with brand standards.
• Managed all CBUAE branded collateral and publications.
• Produce scope of work and detailed briefing requirements for any campaign deliverable.

• Strategized and executed comprehensive online and offline marketing initiatives and go-to-market plans across the UAE and GCC markets. These initiatives aimed to support the launch of Samsung's S9, Note 10, S20, Note 20, and Flip models. The primary objectives were to heighten product awareness and drive revenue growth.
• Oversaw the setup of media plans, including budgeting and co-investment strategies with all telecom operators in the UAE and GCC.
• Developed region-specific social media and communication plans, encompassing both online and offline channels. These plans featured tailored messages highlighting the new product launches.
• Created and executed paid social media campaigns in collaboration with telecom partners. These campaigns were designed to elevate product engagement, drive sales, enhance the online consumer experience, and boost website traffic.
• Generated detailed launch reports for each region to assess the success and effectiveness of the executed campaigns.
• Monitored and analyzed competitors' (Apple, Xiaomi, Huawei, etc.) marketing activities and collaborations with telecom partners across the regions. The insights gathered were utilized to enhance future campaign performance.
• Led a thorough market analysis in collaboration with an agency, focusing on identifying the right target audience across various social media channels. The insights derived aided in developing effective content and tailored social media plans to reach specific audience segments.

• Orchestrated a comprehensive social media marketing plan focused on tailoring audience-centric content. The objective was to drive high brand awareness, foster page engagement, promote products, and boost sales.
• Analyzed insights to refine social media campaign spend and enhance overall performance for more effective targeting and improved campaign outcomes.
• Strategized and implemented region-specific Google Ads campaigns to attract potential leads, ensuring a more targeted and effective outreach.
• Executed paid social media ads designed to elevate promotional efforts, emphasizing increased visibility and engagement for marketing campaigns.
• Generated monthly reports to assess campaign performance and gather insights for optimizing future campaigns, ensuring continuous improvement in strategy and outcomes.
• Collaborated with web developers to optimize user experience and worked with third parties to increase sales and brand exposure.

• Crafted comprehensive social media plans to spotlight products and services, amplifying awareness, improving website traffic, fostering lead conversions, and boosting sales.
• Formulated marketing plans covering diverse media campaigns, on-ground activations, and press conferences to effectively promote offerings and services.
• Analyzed media developments and regional trends, segmenting audiences to comprehend consumer behavior, enabling the development of effective go-to-market strategies against competitors.
• Conduct competitor market analysis and performance to develop counteract Go-to-market plans.
• Designed and launched media-related sponsorships (TV and radio) to sustain brand campaigns, offerings, and services, ensuring a lasting brand presence.
• Launched 360 marketing campaigns which included ATL, BTL and social media that focused on promoting Products and services. Campaigns involved content creation, brand visualization, and enhancing brand experience.
• Directed cross-functional team members in developing and executing social media strategies, aimed at high engagement, enhanced visibility, increased sales, and revenue generation.
• Initiated and conducted social media workshops to train the customer care team on segment analysis and community management, contributing to improved customer satisfaction.
• Gathered and translated research findings into actionable financial assessments to optimize budget allocation.
• Managed and liaised with creative agencies, TV, audio production houses, and various media channels to conceptualize and launch diverse marketing campaigns, including 7 full-fledged ATL campaigns and over 20 BTL campaigns.

• Strategized and developed social media campaigns and marketing initiatives that aimed to increase engagement, convert leads, attract potential customers, raise brand and product awareness, and drive sales to meet internal cross-functional team requests.
• Crafted communication briefs to align with cross-functional team requirements and briefed creative agencies to develop storyboards and marketing concepts.
• Designed an annual social media marketing plan with tailored content and messaging catering to specific objectives, accompanied by a monthly calendar.
• Orchestrated annual communication plans and media plans aligned with the company's strategy.
• Managed and coordinated with creative agencies, audio production, and media agencies on artworks and audio production to ensure timely task completion and alignment with priorities.
• Conducted feedback collection with cross-functional teams on artworks, TVCs, and audio productions.
• Designed web sitemaps in line with cross-functional department needs, products, and services.
• Collaborated with web developers to build the company's website adhering to corporate identity and guidelines.
• Generated performance reports for launched social media campaigns, utilizing statistical insights for continuous improvement and future campaign planning.

▪ Liaise with cross functional departments on collecting product and services details for web content development and publishing.
▪ Identify suitable vendors for designing and building the website depending on the companies vision and objectives. ▪ Follow up and ensure the selected vendor fulfills their contractual obligations
▪ Working closely with internal designers on developing new assets such as videos and images for the website.
▪ Content population on website.
▪ Monthly auditing on web content or when requires updating.
▪ Social media platforms management.
▪ Handling the community management and customers complaint on social media.