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Shailesh Bhadra, SENIOR MARKETING MANAGER

Shailesh Bhadra

SENIOR MARKETING MANAGER·BABYSHOP (LANDMARK GROUP)

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 3 months

SENIOR MARKETING MANAGER

October 2020 - Present

BABYSHOP (LANDMARK GROUP)

Dubai, United Arab Emirates

October 2020 - Present

Leading end-to-end brand and growth marketing across GCC - brand strategy, trade
marketing, CRM, content, partnerships, digital advertising and omnichannel campaigns.
• Led trade marketing strategy - store footfall plans, in-store activations, POSM, local
store marketing, and VM collaboration to drive conversion and sell-through across UAE
• Own media strategy - OOH, In mall, radio, print, CRM, social & digital channels, in-store
collaterals, and ecommerce content (PDPs, banners) across GCC
• Driving omnichannel growth - paid marketing on Meta, Google, TikTok, Snapchat & CTV;
managed cross-channel shopping behaviour, Click & Collect, and Omni journeys
• Building brand repositioning, architecture, and communication frameworks for GCC,
SEA & India; with a 360 degree brand camapign launch.
• Owned CRM and customer lifecycle - acquisition, engagement, retention, and
reactivation; tracked churn, frequency, repeat purchase, and conversion using data-led
segmentation
• Owned annual marketing calendar - balanced brand and category campaigns; cross
functional alignment with buying, retail, ecommerce & ops; conducted Brand Audits &
VOC research
Company industry:
Retail & Wholesale

ASSISTANT MARKETING MANAGER

October 2018 - January 2020

SHARAF DG

Dubai, United Arab Emirates

October 2018 - January 2020

Managed omnichannel marketing campaigns, loyalty programs, and brand
partnerships across retail and tech categories.
Company industry:
Retail & Wholesale

SR. MARKETING EXECUTIVE

January 2014 - October 2018

BABYSHOP (LANDMARK GROUP)

Dubai, United Arab Emirates

January 2014 - October 2018

Executed marketing campaigns, activations, & partnerships forcustomer acquisition
• Led mall activations and sponsorships to boost retail presence
• Delivered co-branded campaigns with Disney, Marvel, Barbie & Hello Kitty
• Developed partnerships with hospitals, banks, and government entities
• Built dashboards and presented insights to leadership.
Company industry:
Retail & Wholesale

Management Intern

June 2013 - July 2014

BUSINESS OF IDEAS

Mumbai, India

June 2013 - July 2014

• Conceptualized Marketing Strategies, BTL Events, Brand tie ups & PR activities for Bollywood movie promotions
• Worked on on-ground promotions, music launches, college & mall activations for movies like Gunday, Bewakoofiyan, Main Tera Hero, Shudh Desi Romance, Enemy, etc.
• Liaised with various clientele including YRF films, Dharma Productions, Reliance, Times of India, etc.
• Planned & executed activities for various Events - Miss Diva 2013, Femina Miss India 2014, etc.
Company industry:
Marketing
Job role:
Marketing and PR

Senior Engineer

August 2010 - June 2012

LARSEN AND TOUBRO LTD

Bengaluru, India

August 2010 - June 2012

Oversaw quality control for aerospace and defense equipment for LCA Tejas.
• Managed quality assurance for components, ensuring compliance with
global standards.
• Monitored KPIs and implemented corrective actions for non-compliance.
• Conducted internal audits aligned with AS9100, ISO 9001, and ISO 27001
standards.
Company industry:
Industrial Engineering & Automation
Job role:
Engineering

Education

Welingkar Institute of Managemen

July 2014

July 2014

Master's degree, Marketing

India

Mumbai University

June 2010

June 2010

Bachelor's degree, Electronics And Communication Engineering

India

Mumbai University

July 2007

July 2007

Diploma, Electronics

India

GPA (percentage): 91%

GPA (percentage): 91%

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Brand Management
Expert
Brand Management
Expert
Event Execution
Expert
Event Execution
Expert
Event Management
Expert
Event Management
Expert
Analytics
Expert
Analytics
Expert
DASHBOARD
Expert
DASHBOARD
Expert
RESEARCH
Expert
RESEARCH
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
INFLUENCER MARKETING
Expert
INFLUENCER MARKETING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
DRIVING
Expert
DRIVING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
RETAIL
Expert
RETAIL
Expert
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CRM
Intermediate
CRM
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
ADVERTISING
Intermediate
ADVERTISING
Intermediate
BUDGET PLANNING
Intermediate
BUDGET PLANNING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
B2C marketing
Expert
B2C marketing
Expert
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
ELECTRICAL ENGINEERING
Intermediate
ELECTRICAL ENGINEERING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA PLANNING
Intermediate
MEDIA PLANNING
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
Marketing Mix
Expert
Marketing Mix
Expert
Brand Management
Expert
Brand Management
Expert
Event Execution
Expert
Event Execution
Expert
Event Management
Expert
Event Management
Expert
Analytics
Expert
Analytics
Expert

Social profiles

Languages

English

Expert

Gujarati

Native Speaker

Training and Certifications

Certifications
Sponsored Ads Foundation Certification
Jul 2020 - Jul 2021
Show credentials
Google Shopping Ads Certification
Jun 2020 - Jun 2021
Show credentials
Google Ads Video Certification
Apr 2020 - Apr 2021
Show credentials
Google Analytics Individual Qualification
Apr 2020 - Apr 2021
Show credentials
Google Display Ads Certification
Apr 2020 - Apr 2021
Show credentials
Google Search Ads Certification
Apr 2020
Show credentials

Hobbies and interests

cricket
Active Sports