Chief Marketing & Business Development Officer
Gulf Finance Investment CO. (GFIC)
Total years of experience :29 years, 9 Months
Company Brief:
GFIC is a leading regional Investment Banking, Financial Markets Trading & Wealth Management firm established in 1995 & regulated by the Central Bank of Lebanon under license number thirteen & registered as 68325 at the Lebanese Commercial Register that offers financial services to corporations, governmental agencies & high-net-worth individuals.
Key Responsibility:
- As a CMO for MENA region( Lebanon, Syria, Iraq, Jordan & Turkey), the major task was to sell & present extensive range of investment products & services in areas related to wealth management, assets restructuring & investment banking.
- Providing advisory services to investors in relation to private equity placements specially in real estate & corporate restructuring
- Setting up the start up operations for opening a new branch for GFIC in Jordan that included not limited to (legalities, financials & logistics)
Major Achievement:
Creating 67 businesses leads throughout 2012 for Investment banking, capital market & wealth management divisions.
Johns Hopkins University, Bloomberg School of Public Health: CCP- JHCP, Amman- Jordan
Consultancy services covered areas related to providing technical support for the local office in Jordan to transform its operations as a private shareholding company that present a full range of consultancy services.
Emmar Investment & Real Estate Development Company, Amman- Jordan
As a chairman advisor, the major mandate covered areas related to investments’ assessment & management restructuring.
ART LINE International Projects Furnishing Company, Amman- Jordan
Consultancy scope of work covered areas related to brand management & business development
Wi-tribe, Amman- Jordan
Consultancy services focused on designing the marketing/ communication strategy, launching Wi-tribe Jordan & designing products life cycle.
Economic Development Board of Bahrain/Weber Shandwick, Manama- Bahrain
The consultancy mandate concentrated on drafting the Governmental Communication Strategy of presenting “Friendly Business Bahrain” Initiative as part of the Economic National Strategy
University College of Bahrain: Manama- Bahrain
Lecturer for Principle of Marketing, Organizational Behaviour
Ayla Oasis Development Company, Amman- Jordan (2005- 2007)
Company Brief:
Ayla Oasis Development Company is a private shareholding company registered in Aqaba. As a master developer, Ayla presents a new concept in waterfront living that will add 17 km of additional coastline to Aqaba. Moreover, it will showcase- with its development cost that is about 2 billion US$- a diverse range of residential, resort, retail, entertainment and commercial offerings.
Key Responsibility:
Managed & supervised all the company & the projects’ marketing operations & investment relations.
Major Achievement:
Ayla’s nomination for the best Advertising campaign in 2006 (IPSOS)
Nominated as the outstanding woman of real estate sector/ Jordan
Arab Bank: Retail Division, Jordan & Palestine (2004)
Aquamedia, Arab Bank Marketing & Advertising Agency
Major Achievement:
Nominating SHABAB Program as Jordan number one retail product in 2005
Scope of Work:
Supervising marketing & product development of Jordan & Palestine retail division (88 branches & offices). The Major accomplishment was launching SHABAB; a youth segmented retail program that offered a complete package of retail products as: housing, personal, education, auto & credit facilities.
THE LAND International Real-Estate & Development Co., Amman- Jordan
The consultancy mandate concentrated on establishing marketing & sales division, launching operations of THE LAND, recruiting key personal & setting up the management structure.
DEPAUL University, Amman- Jordan
The advisory services focused on university’s start up operations & setting up the marketing strategy.
Public Sector Development Administration- Prime Ministry, Amman- Jordan
Technical Joint program by: PWC, Jordan Prime Ministry funded by DFID
The consultancy mandate as Senior Communication Consultant focused on setting up the complete communication strategy for the Jordanian government that reflect PSR Program initiatives, inclusive of PDSA representation, program implementation & awareness creation on both external & internal levels. This task required representing PSDA & the Prime Ministry at the official spokespersons network
Time Center: Nasouh Kayiali Sons Co., Amman- Jordan ( 2000-2001)
Key Responsibilities:
- Headed the marketing department & coordinated with the various Brand managers the annual marketing plan & budget.
- Supervised and managed the merchandising set up of the (22) retails showrooms
- Managed all company’s activities and promotional campaigns
University of Petra, Amman- Jordan ( 1994-2000)
Key Responsibilities:
- Participated in Developing & implementing the PR & communication plans.
- Supervised the Event Management calendar (lectures, conferences, workshops & other cultural & media activities).
- Established & Maintain relations with relevant stakeholders (MOE, regional & international delegations, Media & private sector entities)
