Sr. Executive - Marketing and Business Development
Al Sulaimi Group Holding
Total years of experience :17 years, 2 Months
• Core responsibility of evaluating business opportunities and potential markets by analyzing financial feasibility studies and conducting market research.
• Providing oversight and direction to the Business Development Department on a variety of business development activities to include proposal development, client relations, and account management.
• Overseeing efforts to support and assist the organization in identifying and securing new business opportunities.
• Providing oversight for the pricing of new proposals to ensure that all resources needed to complete the project are identified, the cost is calculated accurately, and the price is determined within established guidelines.
• Providing oversight on processes associated with the preparation and coordination of client meetings.
• Making efforts to develop implement and refine standard procedures for researching, collecting, and tracking information about clients including contact data, pipelines, and previous outsourcing experiences.
Additional Responsibilities:
• Strategic Planning of the marketing initiatives for the year
• Market research, insight and database management.
• Planning the brand media mix and booking media accordingly
• Planning and execution of partnerships & events
• Managing media relations / social media initiatives (where brand relevant)
• Creation and maintaining excellent team and cross functional working relationships
• Responsible for category management (where brand relevant)
Responsibilities:
Set goals for the work group and /or develop organizational capability, & model how we work together.
• Assisting in the development of field campaign & promotional strategy.
• Understanding & apply promotional strategy.
• Work with key teams to set reporting results.
• Reviewing & evaluating market activity to recommend the right actions to move forward.
Providing functional expertise & execute functional responsibilities.
• Ensuring promotions include locally relevant Marketing activity to increase community engagement.
• Developing tools to ensure that the Business is engaged in promotions.
• Developing a programme of third party / business partnerships & ensure these are optimized to drive business potential.
• Responding to requests from H/O Marketing team & Operations on calendaring issues, ensuring project integration & facilitates communication on these projects.
• Working with the marketing tools to execute plans that build sales & brand awareness.
• Working to gain support & buy in for plans through Regional & Area meetings.
Building relationships & ensuring transparent communication channels both internally & externally.
• Fostering cross functional relationships with multiple departments, partners & customers, providing marketing consultation to team.
• Managing key agency relationships ensuring they affectively brief & deliver on time & to budget.
• Working to develop & implement effective communications to promote all activity.
• Managing & developing 3rd party relationships & manage budget on a day to day basis.
Briefing & working with internal teams & manage agency relationships on a day to day basis.
Assisting in developing strategic & operational plans, manage execution, & measure results.
• Consult with HO Marketing team on brand priorities & strategy.
• Assisting in the development & implementation of strategies in relation to field campaigns & promotional activity ensuring objectives & timelines are met.
• Working cross functionally to ensure that development & implementation of promotional strategies are effective & optimize all available resources.
• Lead execution of activity through promotional planning, creative brief, & project recommendations, in line with brand & legal perimeters.
• Ensuring all Marketing elements of campaigns are delivered to the correct standard & agreed timings.
• Managing associated Marketing spend in line with budget ensuring maximum effectiveness of spend.
• Taking a holistic approach to managing field campaigns & promotions achieving synergies where possible.
• Working with Operations teams to develop activity that builds the brand locally, identify the most effective marketing tools to execute plans.
Responsibilities:
Implementation of marketing tactics and projects for existing and new Xerox products and services. Build and manage customer database, develop and produce collateral marketing materials and provide customer outreach support at Xerox conference exhibits.
Support development of marketing plans and manage the implementation of specific tactics for various Xerox initiatives, including all areas covered by public policy, external relations, communications and customer outreach. Develop timelines to support timely launch and manage vendors for collateral development. Support in the maintenance of customer/lead database for promoting specific products and services for Xerox existing products (e.g. Education trainings, Quality Compass, etc.)
In additions, research, analyze, and monitor the behavior of the market, competition, and the customers to support the positioning and development of Xerox products and services. Generate internal reports to the organization, and recommend ongoing changes to marketing efforts as appropriate based on feedback and experiences.
Focused role in Inventory control and pricing. Directly in control with the supplier and giving them necessary feedback to position the stock and ordering them as per the forecast and business plan. Generating ideas based on stock position and liquidating the current stock by launching campaigns and carrying out marketing initiatives.
Successfully implemented CRM (Customer Relationship Management) within the organization (first in Middle East for Xerox).
Responsible role in product launch and developing markets whereby optimizing the essential product availability in low end segment and retailing channel. Giving product launch guidelines and accordingly doing advertising (ABL&BTL). Designing the Offering and image to occupy a distinctive place in the mind of the target market.
Responsible for carrying out various Promotional activities as per the corporate guidelines of Xerox worldwide. Demo, Rebates, premiums, Free Trials, Product Warranties, Sales Contests to name a few activities. Carrying out Sponsorship activities giving a new identity to the Brand and thereby reaching to the customers in a new way.
Responsible for doing trade shows and events. Filtering database and sending out personalized invitations to the existing customers as well as new customers. Did events in ’07 and ’08 generating revenue and good customer feedback. Other than events, managing the In house Activities.
Responsible for Channel business, promoting Xerox products within channel partners as well as developing and appointing new channel partners. Responsible for intimately learning and knowing the dynamics and trends of the Channel partners and Market Segment and translating that knowledge into an effective, profitable go to market strategy and promotional plan. In addition regular internal interaction with various company business leaders within the Sales, Services, Product Marketing, Ecommerce, Product Generation and Finance Departments amongst others. Responsible for delivering top line budgeted customer channel sales and profitability.
