Shalini Gupta

Acting as a bridge between clients and internal departments to ensure that client advertising campaigns are planned and executed well. Details for each brand:

• adidas: Played a key role in digital activities during the FIFA World Cup in Qatar, boosting the brand's digital presence and engagement.
• IKEA: Managing digital initiatives, contributing to campaigns like VINTERFINT, L4, and others, leading the Kitchen testimonial campaign.
• Mia by Tanishq (Middle East): Conceptualising and executing the launch of Mia’s Middle east page, along with campaigns for Women’s Day
• Titan IRTH Bags: Lead the digital mini campaigns on socials, like, Canvas, Sparkles, Blue, Valentine’s Day, etc.
• TVS NTORQ: Revamped the brand's digital strategy, transitioning it to a more interactive platform to enhance engagement and brand visibility.
• Manyavar - Lead the digital campaigns for Mohey along with shoots for digital ads and Influencer collaboration campaigns, including celebrities like Shibani Dandekar, PV Sindhu, Rakul Preet Singh, Manika Batra, Priya Malik and a few others.

TEAM LEAD - DIGITAL MARKETING (January 2022 - April 2022)
• Liaise with internal and external teams to execute planned activities around brand campaigns.
• Monitor and analyze KPIs by creating daily reports, measure campaign effectiveness and make recommendations to improve performance.

DIGITAL MARKETING EXECUTIVE (January 2021 - December 2021)
• Planning and executing email marketing campaigns every day to increase customer acquisition and engagement.
• Creating daily reports to measure campaign effectiveness.

DIGITAL MARKETING INTERN (August 2020 - December 2020)
• Updating and managing the engagement calendar.
• Managing the database and keeping track of various campaigns.