Digital Marketing Specialist
GULF CENTER COSMETICS MANUFACTURING
Total years of experience :17 years, 2 Months
• Increased 50% company website traffic by developing and implementing SEO, and PPC strategies for B2B & B2C Marketing
• Create, manage content marketing strategies and social media presences, manage email and social media marketing campaigns, define and report KPIs
• Identified website usability issues, implemented fixes, installed chat plugins, form filters & CTA's to deliver a 50% uplift in quality leads
• Developed engaging online content including videos, graphics, and blog; monitored and analyze content success for B2C, and B2B which resulted in 10, 000 website visits
• Conducted A/B testing on paid social media ads, boosting conversion by 150%
• Acheived a 200% uplift in organic traffic to the company website in 6 months and implemented conversion, and re-marketing tags to increase the ROAS
• Innovate, present new marketing platforms, strategies and forecast growth, ROI
• Generated 1, 000 leads and converted 30% into product sales in 3 months by redesigning all landing pages
• Staying up-to-date with market trends and technology, implementing it for ads.
• Create KLDs according to the shape of the enclosure and develop creative artwork for cosmetic products.
• IT Management including exchange server, mail marshal, active directory, printers, hardware etc
• Teach Autodesk, Adobe & Microsoft software to the beginning, mid and advanced-level students.
• Design learning experiences for the unique characteristics of individual adult students through classes, individual instruction and self-directed learning.
• Develop and teach to the objectives of the approved curriculum.
• Complete digital marketing including designing, hosting, maintaining company website & CMS (wordpress etc), SEO/SEM, social media marketing and campaigns, email marketing, creating web/print graphics.
• Design newsletters, logos, business cards, letterheads, forms, newspaper ads using adobe cc suite.
• Installing, configuring & troubleshooting computer hardware, operating systems and applications.
• Design, host, and maintain company website & CMS (WordPress, etc), SEO/SEM, and create web/print graphics.
• Design e-Brochures, logos, business cards, letterheads, forms, and Newspaper ads using Adobe CS6 Suite.
• Adapt and work to the local working environment & local anomalies, teaching & assessing students (Autodesk Building Design Suite 2014 & Adobe CS6 Master Collection), developing teaching and assessment resources, maintaining student & course records, and advising any issues relating to students.
• Installing, configuring & troubleshooting computer hardware, operating systems, network equipment, and applications.
• Prioritised, worked efficiently, productively, and managed time well to achieve company goals & objectives.
• Design & execute the civil graphic design of Rak Media City buildings for the government of Ras al Khaimah in the Al Jazeera Al Hamra Office using a design application (AutoCAD 2012).
• 3d Visualization of the drawings for Rak Media City buildings using design application (3ds Max 2012).
• Required to produce marketing materials like Flyers, Roll-Up Banner, Brochures, Logo Design, Fact Sheets, and Office Information maps.
• Search engine optimization, marketing & hosting of websites. As part of E-Marketing, I was to produce Web-Banners and Creating Web-Standard artwork, Presentations using Adobe Creative Suite 5 design apps.
• E-crafting of Rak Media City website and keeping it up to date with amending of information
• Installation of PCs and to support end users with problems with using desktop applications & performed operating system installation, configuration, verification, and testing.
• Installed Hard disks, CD Drives, Memory, Power supply unit, and Network /Video gfx card on PC Systems.
• Creation of new design themes for Multi- Colour Offset Printing, Screen Printing, Digital Printing etc.
• Handling Responsibilities & Communication with clients about design concepts.
• IT Support to end users in problems with using desktop applications & troubleshooting network.
• Making designs of Logos, Sign Boards, Forms, Letterpads, User manuals, ID cards, Presentations, etc.
• Overseeing junior staff and checking and reporting problems about designing.
• Technical Training of design softwares for junior staffs & other professionals.
• Creative, design, and production of printed material.
• Created designs for all types of advertisements such as Hoardings, Banners, Boards, Brochures
Magazine covers, paper ads, visiting cards.
• Networking and other technical work.
One year scholarship received based on merit quota
Top in my Division for Final Exam
