Head of Marketing & Corporate
Saudi Ground Services
Total years of experience :11 years, 5 Months
• Develop multi-channel Brand Communication Strategy including comprehensive digital strategy & media content
development (Website, Google, social media, video ads, media posts…etc) to enhance SGS image, develop SGS
products recall and strengthen overall brand equities.
• Develop influencer/event marketing calendar to strengthen SGS positioning by sponsoring regional/Global aviation
conferences, as well develop SGS credential through applying for relevant awards such as: participation in GHI
Conferences in Amsterdam, Applying for International Finance Award- Best Ground Handling in GCC, Global
Business Outlook Award- Best Baggage Handling & Best Fleet Services Providers in KSA. CIPD Award-Best HR/L&D
Team in Middle East.
• Develop and lead internal communications plans and engagement strategies in cooperation with cross-functional
departments (HR, IT, Safety & Security, Operation, Commercial) to effectively engage, raise loyalty and awareness
among SGS employees.
• Lead execution of SGS external events from; theme creation, execution of displays, media communication, SGS key
messages/content & ensure that it meets the protocol & objective. Such as: GACA Strategy meeting in Riyadh,
Safety Leadership Forum with GACA in Riyad, SGS 2023 Strategy with McKinsey in Jeddah, IATA Ground Handling
Conference in Abu Dhabi.
• Develop and manage marketing budgets, tracking ROI and adjusting strategies as needed.
• Manage & update corporate communication policies & procedures, along with overall SGS Corporate
Communication & Marketing crisis management strategy & media relations
• Pioneer & lead the company in new marketing concept for the first time by sponsoring Jeddah Season (JS) to elevate
the brand equity & convert JS visitors to IKEA store.
• Lead & manage all sponsorship & partnership activities/initiatives with government projects “Ministry of defense,
General Entertainment Authority & Sela Sport”. As well as with relevant brands “Goody, Alnahdi, Dar Alhekma &
TAMARA”.
• Localize IKEA overall communication strategy in line with Global templates & lead execution of IKEA launches during
the year for different themes & products ranges.
• Develop integrated Social Media Strategy/calendar with Omni channel to enhance overall sales (store, App &
digital).
• Measure and report performance of all digital marketing campaigns, and assess (ROI and KPIs)
• Lead brand health tracker process in terms of reporting and analytics to transform consumer’s insights into indicated
actions aligned with commercial teams.
• Recruit, train, motivate, and evaluate the team to ensure that the department has the necessary skill base and
potential.
• Led the development & upgrade of Midwam website in innovative & visual appealing design to raise company profile & image. www.Midwam.com
• Led the creation of Midwam communication Strategy that transformed our social media communication calendar to enable costumer conversion. https://www.instagram.com/midwam/?hl=en
• Lead with PR agencies the company crisis management & have it aligned by top management
• Manage Midwam PR strategy and deployment which involved press releases calendar & producing videos Ads & documentaries about MDL Beast, Into the Kingdom & other Midwams projects.
• Lead the creation of marketing strategy & concept design that, involved key projects with Government entities such as ministry of sports.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Manage marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Monitor and analys competitor activity to develop strategies that consistently exceeded sales targets.
• Build and strengthen strategic relationships with vendors, advertising agencies and leading communication & media partners.
• Leverage industry trends and competitive analyses to improve customer relationship-building.
• Supervise all marketing and planning activities to exceed segment sales and margin goals.
• Monitor campaign success, adapting strategy as needed to ensure business benefits were consistently deliver on
time and to budget. “Health Lounge-Live Right"
• Manage the delivery of marketing activities such as "Health Lounge" and "Live Right", working collaboratively with
key stakeholders to ensure campaigns were expertly planned and executed.
• Align activities with corporate objectives by coordinating with sales & operation.
• Develop annual marketing initiatives and tactical activities to maintain brand equity & achieve the company’s
market.
• Develop & implement the strategy of “Tebtom” & “Rahatkom” programs after performing many research studies on
members satisfactions, frustrations & needs.
• Lead the execution of the programs with key stakeholders: Customer Services, Service providers, Procurement &
Finance.
• Establish & maintain scalable process that ensue the best practices in programs & campaign performance
Operate as the lead point for all matters specific to international group .
Build and maintain strong, long lasting customer relationships.
Ensure the timely and successful deliveries of our solutions according to costumer need and objective.
Identity and grow opportunities within territory and collaborate with sales team to ensure growth attainment.
Research the Saudi Market and identified key digital touch points to creat a relationship with costumer.
Plan, Launch and manage detailed plan to allow digital presence and on different platforms considering growth and engagement
Coordinating IMC PR events in partnership with 3rd parties ( Jeddah Economics Forum 2008, Diabetes Internal Program, IMC press releases & conferences, managing “Ask the experts program” in partnership with Okaz ).
Managing Insurance companies contracts, payments & logistics.
Managing all general services contracts with 3rd parties & suppliers.