Layla Alabdali

- Developed social media and email campaigns to maximize sales of newly released home appliances.
- Ensured exceptional quality standards content in line with Redsea brand values.
- Collaborated with the brand's manager to implement social media marketing strategies in line with annual targets.
- Increased air conditioners' product sales through effective planning and implementation of social media & email campaigns.
- Tracked sales and effectiveness of digital campaigns to optimize department planning and initiatives.
- Used Klaviyo to create dynamic, modern, and effective email marketing materials.
- Handled the day-to-day running of Ads, ensuring high levels of productivity and sales progression.
- Handled dealing with websites of affiliate marketing and track the most important local and international events to ensure increased revenue.
- Worked closely with the designer to establish and deliver to the online sales department needs.
- Worked directly with the e-commerce manager to achieve sales targets.

Analyzing and developing database by gathered data from all of branches.
Organizing information by studying, analyzing, interpreting and classifying data.
Review competitors and keep track of new products and their pricing.
Research for content, marketing avenues

Follow up invoices by the (Alamin) program
Communicate with shipping companies in terms of shipping procedures both international and internal shipping .
Renew the documentation of the institution and follow up all documents related to the institution.
Negotiations with Shipping company officials for best price in shipping contract.
Follow-up returns and recorded in the billing program.

Management of online store (Medical, health and sports tools).
Create content for email marketing campaigns.
Developed and implemented the customer centric sales plan across both souq and Noon Websites for General Trading.
Delivered promotional activity to drive sales and competitiveness whilst supporting effective stock management.
Responsible for planning and selling the company’s products to all eCommerce platforms (Souq.com, Wadi, Noon.com, OpenCart, Shopify, etc).
Develop eCommerce sales strategy, forecast sales volumes and manage sales processes for each account to achieve sales goals.
Manage the content creation and listing of products across all eCommerce platforms.
Manage and confirm orders on different e-commerce websites (Souq.com, Wadi, Noon, , OpenCart, Shopify, etc).
Review and ensure product listings are clear, complete & meet the standards.

Developing strategies to increase number of visitors to a website & social media accounts
Creating and uploading a contents for the organization's social media accounts.
Developing the content of marketing strategies.
Using analytics tools to monitor performance or website & social accounts.
Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as Instagram, Facebook, and LinkedIn.
Designing, creating and managing content across multiple communication platforms.
Spearheaded multimedia marketing campaigns.
Build an efficient and effective team.
Upgrading the brand image of the company.
Affecting company culture via presentations and consultation to become more data-driven.
Developed multi-platform advertising campaign for retail client.
Pro-actively participated in weekly team meetings with manager & Marketing team
Research for content, marketing avenues.
Schedule content, distribute team tasks, and follow the progress of the plan
Responsible for merchandising, sourcing, social media account management functions.
Identify social media opportunities and develop an actionable plan for execution.
Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and referral programs.

- Establishing a marketing plan for the members' unit.
- Introducing the charitable activities of association, to schools and health centers.
- Design a brochure and create a large number of presentations for campaigns and charity events.
- Attract members to participate in the membership program.
- Interview companies and offer projects to them, to request support.
- Organizing the employment forum for the people with special needs annually.

- Renewal and follow-up of official papers for students and employees.
- Preparation and organization of student activities.