Shamroz خان

(Brand & Marketing Communications Specialist) في Sapphire Retail Limited

• باكستان - لاهور
• أغسطس 2012 إلى يونيو 2016

• Managing Nationwide Outdoor media (OOH) campaigns
- Media Planning & Budgeting
- Media Buying
- Execution & Evaluation
• BTL Activities including In Mall Branding, Store Branding etc.
- Liaison with different Mall Managements & Advertising Agencies for Brand Activation
• Executing and implementing different on/off ground marketing activities
• Researching the latest trends in the market and formulating the Brand strategy for future course of actions
• Designed and developed “Sapphire Loyalty Club” Membership Program
• Digital Media Marketing strategy for the launch of the brand’s various collections.
• Development and coordination for Sapphire’s E-Commerce project (E-Store Management):
- Product Photography
- Inventory Planning: Product Mix/Assortment
- Content Generation
- Order Management System
- Sales Analysis & Reporting