Chief Marketing Officer
Smart Strategy Consulting
Total years of experience :15 years, 11 Months
Smart Strategy Consulting is a consulting firm develops and implements goal-oriented marketing, business development and sales portfolios to B2B clients and their B2C engagements across number of industry verticals
Achievements:
•Developed and implemented firm’s growth and marketing strategies
•Created market opportunities for all the consulting services
•Participated in promotional and branding activities of firm through public speaking, article writing, media pitch and social media engagements
•Managed recruitment and retention of team of consultants
•Achieved the revenue targets for the consulting practice and firm’s targets and profitability
•Contributed to the repository of consulting processes and knowledge bank
•Developed practice expertise and establish new lines of practice
•Tracked the trends in consulting industry and identified the growth opportunities
•Guided, mentored consulting team and helped them grow and deliver quality solution to clients
•Planned and executed project delivery timelines with team of consultants
•Managed and contributed to consulting projects throughout project life cycle
•Managed financial aspects of the projects such as client payment, project budgets, expenditures, research and development, and ROI
•Built client relations and created positive testimonials and references of the client
•Met clients to understand their challenges and requirements of consulting solutions
•Coordinated guided in preparing consulting proposals and singing consulting contract with client
•Visited client locations, pan India and International as and when required
•Increased consulting firm’s annual revenue by 22 percent year over year over three years
Developed clients and generated revenue for the consulting services
•Identified opportunities and generated leads
•Met clients to understand their requirements of consulting solutions
•Prepared consulting proposals and singing the consulting contract with client
•Project delivery planning with team of consultants
•Prepared market insights, consumer insights and whitepapers
•Participated in recruiting team of consultants
•Assisted seniors in other admin and operational work of managing firm
SAS is Holistic Management Consultancy focuses on SME and Startup Marketing and Strategies
Achievements:
•Adopted big-picture approach in solving client’s tough business problems
•Inspired, guided team on day-to-day basis in cultivating relationship with senior clients
•Led numerous pro-bono projects and managed a host of local and International clients
•Implemented cutting-edge solutions that led to client impact and measurable results
•Responsible for Marketing and communications strategy
•Achieved consistency in business growth and enhanced brand equity quotients
•Conceived business goals and measurable KPI’s
•Developed unique value propositions, business partnerships and category management
Identified client’s problems, business environment and prepared market, consumer insights
•Leveraged problem solving skills and framework to develop solutions
•Prepared consulting proposals and supported seniors in singing consulting contract with clients
•Documentation of developed solutions, prepared presentation and presented to clients
•Supported clients in implementing recommended solution by supervision and training
•Managed financial aspects of the projects, budgets, expenditures and ROI
•Achieved multi-scale and multi-year client successes
•Implemented Sales & Business Development modules and measured performances
•Recruited, Trained, Coached and Mentored Sales teams for the client’s
•Planned potential co-partners for growing, maintaining, and leveraging client’s network
•Prepared and submitted plans, budgets, progress and annual sales reports
•Attended industry events, conferences, provided feedback on market & creative trends
Warom, the leading Chinese conglomerate specialize in manufacturing explosion-proof electrical
Achievements:
•Defined optimal market positioning for GCC markets, based on distinctive competence
•Determined market entry prerequisites and strategies, Marketing budget planned
•Recruited, trained sales team and developed new business opportunities
•Driven performance of distributors to meet territory metrics, goals and objectives
•Increased annual revenue by 1.3 million USD, achieved profitability and market share
A Fours a strategy, Marketing and Business Development consulting firm
Achievements:
•Met clients to discuss, forecast and focus on needs of marketing division
•Conceptualized research to gain an understanding of the client’s business
•Diagnosed client’s problems, business environment and developed solutions framework
•Prepared market, consumer insights and created test models for possible Marcomm solutions
•Interviewed managers, staffs from marketing related fields and funnel focus areas
•Presented recommendations and agreed course of action with the client
•Supported client in implementing recommended solution by supervising, training and measuring performance
a. of Italy in Business of Printing Business directories
Achievements:
•Managed a team of outbound cold-calling and inbound team’s for lead generation process
•Supported Sales lifecycle by lead qualification, pre-sales support, and in sale transition
•Random visits to sales team prospect locations, monitor and perfect the sales calls
•Developed negotiations in price in advert positions and space sizing by estimating client needs
•Played key role in achieving the sales target of the branch every quarter
Mallis Resorts was evolved to meet fast track family and corporate recreation
Achievements:
•Planned marketing campaigns to promote conferences and meetings business
•Undertook Market research and found avenues for new business opportunities
•Visited social events, exhibition events for business developing network and maintained excellent knowledge of Exhibitions, Events Marketing industry
•Identified time periods and undertook comprehensive program of sales activity to secure new business, minimizing the impact of low activity period of resort business
ensured consistent and rapid growth in sales across all channels
•Administered day to day management of the business development activities and plans of team
•Devised strategies for driving sales growth across the business
•Analyzation of existing approaches for development of business, making appropriate alignments
•Rolling out structured targets for new business development for the BDM’s and executives
•Implementation of fresh business initiatives across the new business and sales teams
•Working closely with team to generate new business within large and key accounts
•Identification of sales opportunities as a result of market changes
•Attending key meetings with BD managers, guiding in prospecting of new business
•Implementation of sales incentives to drive sales performance within the team
•Representation as a key contact for large customer accounts
•Formation of strategic partnerships with other organization’s to leverage their existing networks
•Sets tough but achievable revenue targets for the business development and sales managers
•Play vital role in negotiating BD & sales contracts along with team heads ensuring profitability
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