Product /Brand Manager
Macter Internatinal
Total years of experience :18 years, 11 Months
• Successfully achieved year to date targeted growth of major brands.
• Developed marketing communication tools i.e. ATL/BTL, Media Plan, SMART, Detailing Aid etc
• Developed easy, effective and implementable MP of assigned Brands
• Prepared budgets for the entire regions of all the products scientifically
• Arranged and managed many workshops.
• Developed and maintained a highly effective and respected liaison with FF
• Trained, motivated and led the FF on many counts
• Re launched a weaker and less focused Brand with newer and stronger zeal and made it a successful brand
• Prepared and implemented Promotional strategies.
To manage the creation, preparation, planning and execution of marketing plans for the assigned products and communication to the related departments including management and field force
To prepare the budget, monitor variances and take corrective actions
To analyze market research data and interact with Market Research to measure return on investment of marketing programs.
Managing major portfolio of Zephyr Pharmatec (PVT) Ltd including Montelukast, Omeprazole plus sodium bicarbonate, antibiotic portfolio and anti-malarial.
Assisting Marketing Manager for managing marketing activities.
Responsible for the promotional materials and their allocation to the field force.
Preparation and monitoring of Budgets.
Managing symposiums and conference with the perspective of branding.
Product presentations with KOLs.
Medical Service Executive
Responsibilities
Have worked in various areas of Sales Management.
Responsible for the institutional and area sale of Amoxil, Revitale-Multi, Calpol and Zyrtec.
Product Presentations and SMEs
Responsibilities
Have worked in various areas of Sales Management.
Responsible for the institutional and area sale of various products.
MBA Project Worked over a research project upon the "Factors influencing physician's prescribing behavior" in Karachi Pakistan by conducting primary research and reviewing the available literature.