Shan Ali

Promoted companys full suite of refrigeration solutions, including display fridges, cold rooms, and refrigerated trucks, to B2B and HoReCa clients.
Built strategic relationships with supermarkets, hypermarkets, and logistics firms to drive long-term business growth.
Conducted product presentations and technical consultations to showcase customized cooling systems and digital monitoring platforms.
Collaborated with service teams to ensure seamless installation, preventive maintenance, and emergency support for clients.
Contributed to regional expansion plans by identifying high-potential markets and supporting new branch development in Riyadh, Jeddah, and
Dammam.
Delivered consistent sales growth through operational leasing, short-term rentals, and direct sales of refrigeration units.
Trained and mentored junior sales staff, fostering a high-performance culture and improving customer engagement metrics.

Manage key accounts and retail distribution in the Jizan region for chilled and perishable dairy products.
Implement sales strategies and monitor daily performance across sales routes.
Analyze market trends to identify growth opportunities and optimize product assortment.
Ensure cold chain integrity and product freshness by overseeing FIFO rotation and cooler management.
Coordinate with merchandising teams to improve visibility and reduce returns for short shelf-life items.
Handled product liquidation by buying back near-expiry stock from the market and redistributing it to selective customers, minimizing losses and preventing product expiry.
Developed proactive liquidation plans that protected company profitability, maintained customer trust, and ensured sustainable inventory management.

Led ice cream sales operations for the Omore brand, managing distribution across key Karachi territories.
Handled SKU planning, freezer management, and route optimization for frozen products.
Supervised a team of salesmen and merchandisers; provided training on freezer hygiene, product rotation (FIFO), and return reduction.
Reduced bad returns by analyzing sales trends, adjusting loading plans, and training staff on accurate demand forecasting.
Collaborated with logistics and workshop teams to minimize breakdowns, ensure freezer uptime, and deliver on time.
Optimized van routes to reduce time and fuel costs while maximizing outlet coverage and daily productivity.
Achieved consistent sales growth by expanding freezer placements and strengthening brand presence in modern trade and traditional outlets.

Managed team performance, route planning, and daily market coverage for chilled dairy and fresh food products.
Ensured cold chain compliance by monitoring cooler conditions, stock rotation, and expiry management.
Executed in-store promotions and negotiated shelf and cooler space with key retail accounts.
Trained salesmen and merchandisers on product handling and FIFO to reduce returns and maintain freshness.
Improved sales efficiency and coverage through strategic territory planning and KPI tracking.

Managed van sales operations for Lusine Bakery products in the Madina region.
Ensured product freshness, accurate stock rotation, and timely delivery to retail outlets.
Executed trade promotions and improved SKU visibility in stores.
Maintained strong relationships with retailers to ensure consistent order flow.
Achieved monthly sales targets by expanding outlet coverage, upselling new SKUs, and strengthening in-store presence.

Drove pharmaceutical sales growth through territory planning.
Built strong relationships with doctors and chemists.
Managed daily reporting, inventory, and secondary sales tracking.
Organized medical awareness sessions and product briefings to influence prescription behavior and enhance brand visibility.
Achieved consistent sales growth by expanding coverage, improving order frequency, and optimizing territory potential.