Shan Kuriakose

West
Roles and responsibilities:
* Handling a team of 3 resources(Account Managers and Sr.Account Managers) with 70% of entire Region target
close to 20 cr.
* Responsible for the Revenue of 5 Channels - CNBC TV18, CNBC Awaaz, CNBC Bajar, CNCB PHD And CNN News18
* Selling Display Ads, IPs and Digital, Selling Ideas and Integrations on Network18 basis the client briefs, Business
Development, People Management, where important KRA is to convert Non-Billers and acquiring New Clients
along with servicing regular clients
* Selling the Digital offerings of Network18 - new18.com and firstpost.com
* Ensure Maximum Coverage of Clients & Media Agencies by self and team members
* Understanding the client requirement and ensuring appropriate Ideas and properties are pitched and executed
* Achieve Revenue Targets by managing relations through key accounts and agencies
* Increase share of business by ensuring minimum campaign losses
* Using an existing network of industry contacts to generate new business
* Maintaining and expanding relationships with existing clients and media agencies

Mirchi 98.3 and Ishq/Love Network

Entertainment Marketing Solutions
Roles and responsibilities:
* Bought and developed media plan for Club Mahindra - Madagascar Activity for malls and multiplexes in Mumbai,
Bangalore & Delhi
* Designed Media Marketing strategies for several Brand associations like Marico, Zovi, Myntra, Satyapaul,
Cleartrip, Flair Pens, 18 Again, Perfetti, Vespa, Oriflame, Tata Edge, Fastrack, Britannia, Dixcy, Waghbakhri, etc.
* Responsible for Sales Pitches for Film Marketing and Co-branded Associations which includes innovations in
marketing and channel integrations for Production Houses namely Yashraj, Balaji, Dharma, High Grounds,
Ashtavinayak, ASA and Vishesh Films
* Bought, Planned and Executed the TVC plan for Ireland Tourism in association with the film “EK THA TIGER” for 8
metro cities.
* Designed a 360 Degree Marketing Plan for the film “KYA DILLI KYA LAHORE

Media Planning
Roles and responsibilities:
* Worked in association with the marketing department and advertising teams of clients such as Star Union-Daichi
* Develop media plans with 360 degree solutions such as helping clients like “Killer Jeans” plan in-store and digital
media, product placement and advertising on TV and radio in order to project desired image for the launch of
their new deodorant .
* Basic Knowledge of TV plan optimization with CPRP analysis & CPT analysis with Media Software like Media
Xpress, MAP, IRS, TAM & TGI
* Prepared a media plan for ALIVA biscuits as part of a CASE STUDY
* Recommending the most appropriate types of media to use, as well as the most effective time spans and
locations
* Preparation and communication of reports to the clients on a monthly or quarterly basis that include Competitive
Reports, Market Spends Analysis, Channels Analysis, etc
* To being update with New Properties and Value ads along with innovative ways of implementation in different
medium
SUMMER INTERNSHIP:
Company: Radio City 91.1FM

Project title: Digital Marketing-Online Revenue Generation
Roles and responsibilities:
* Digital Communication, Online media, Digital marketing
* Prepare and analyze online tracking reports
* Worked on tools Google Analytics and Adwords
* Keyword research and competitor analysis.
* Executing the techniques of SEO to maximize the clicks on the website and taking it to top position on the search
engines.
* Study Radio City products, comparison with other players and web applications to improve the user interactions.