Director - Strategy, Marketing & Sales
Arabian Golf TV
Total years of experience :16 years, 7 Months
AGTV is an online golf show based on entertainment, information, community and tourism. The show supports and promotes associations, properties, operators, retailers and the game at large while providing our audience with current, interesting and relevant golf content and interviews.
In this role, I am responsible for the strategic direction, new business development, commercial deliverables for the business as well as sponsorship and partnership portfolios.
AGTV have had the pleasure of interviewing some of the biggest names in golf including Rory McIlroy, Phil Mickelson, Henrik Stenson, Miguel Angel Jimenez, Matteo Manassero as well as golf fanatical sporting legends and celebrities such as Andy Cole, Robert Horry, Shaggy and Coolio!
As company director for HME Events, I am responsible for creating and leading the strategic focus and direction for the business. With an aggressive expansion plan in the GCC, identifying, pre-qualifying and engaging potential partners for international start-up is a key objective within my scope.
As part of the senior management team, I am part of a decision making executive group that advises on corporate structure and strategies to achieve commercial effectiveness.
Providing strategic marketing solutions and services for both established and start up brands in the Middle East. Identifying and sourcing potential sponsors and partnerships for rights holders and event organisers. Constructing marketing plans, developing new business, and increasing awareness for both local and international brands. High line negotiations delivering strong commercial returns.
Contract Project: Project Leader of the FIFA World Cup Trophy Tour by Coca Cola as it traveled through four (4) destinations in the Middle East - Jordan, Saudi Arabia, Qatar and the United Arab Emirates. This is the third time that the world’s most coveted symbol of football is going on tour around the world. The 2013/14 Trophy Tour will visit 88 countries during its 267-day duration.
This role involved leading an event management team, integral stakeholder relationship management, full commercial ownership and event build, management and delivery.
Career Profile: - 19 years experience in Sales, 8 years in Marketing - 12 years in a Senior Management Position - 4 Years experience in the Middle East
- Extensive international business exposure and experience
- Director / leader of sales and marketing teams, business units - Commercially astute - Highly motivated professional - Imaginative negotiator, creative applicator - Results driven Career Experience
Company: Professional Sports Group Industry: Sports Marketing
Professional Sports Group is one of the leading sports marketing companies in Europe and the Middle East. With offices in the UK and the UAE, PSG have 4 divisions: Events, Communications, Representation and Sponsorship.
Job Title: Head of New Business
(Nov 2007 - Current)
Senior role identifying and approaching international leading brands and rights holders, constructing strategic sponsorship packages and marketing campaigns, athlete representation, key account direction, event management and public relations Responsibilities: - Responsible for all sponsorship sales within the company
- Negotiation of major International and domestic agreements
- Contribution to corporate advertising and marketing activities
- Event and project management
- Key client management
- Market research
- Relationship management
Achievements:
- Successfully negotiated multi-million dollar sponsorship deal for Al Jazira Football Club - UAE
- Account Director on the Etihad Airways Golf Club - an exclusive club for their frequent flyers program
- Co-managed the Arabian Sponsorship Forum - the leading seminar of its type in the Middle East
- Worked closely with the following local and global leading brands;
ETIHAD AIRWAYS / TROON GOLF / ROLEX / ABU DHABI TOURISM AUTHORITY / HSBC / MANCHESTER CITY FOOTBALL CLUB / TITLEIST / BRITISH OLYMPIC ASSOCIATION / STANDARD CHARTERED / MERRILL LYNCH / ADIDAS / FORMULA 1