sharef assery

Spearheaded regional marketing campaigns across the GCC, tailoring
strategies to align with Khaleeji cultural nuances and consumer behavior.
Orchestrated high-impact influencer partnerships within the Gulf region,
driving brand desirability and market penetration in the luxury fragrance
sector.
Directed end-to-end content creation, ensuring brand messaging stayed
ahead of digital trends and maintained high engagement across all social
media platforms.
Localized creative storytelling and advertising concepts, resulting in
authentic brand connections with the target audience throughout the GCC.

Managed the sponsorship activation for the Esports World Cup, maximizing
brand exposure through strategic digital placement.
Developed comprehensive social media calendars and content schedules to
ensure consistent and high-frequency brand presence.
Authored creative scripts and advertising concepts for seasonal promotions,
driving product awareness and sales during peak seasons.
Led influencer partnership initiatives to promote public transportation
services within the Al Madinah region.
Executed targeted awareness campaigns designed to educate the public
and increase the adoption of regional transit solutions.
Spearheaded the Brand Ambassador Program, recruiting influencers to
create authentic, high-impact user experiences for skincare products.
Crafted creative content strategies focused on storytelling and product
benefits to build trust and influence purchasing decisions among the target
audience.

Defined operational frameworks and service offerings from the ground up
within the Management Department.
Acquired and managed a portfolio of top-tier influencers, acting as the
primary liaison between talent and corporate clients to ensure seamless
collaboration.
Developed long-term monetization strategies for talent, providing
specialized consultancy on sustainable content growth and digital presence.
Expanded agency revenue by attracting influencers existing clients and
converting them into long-term agency partners for large-scale projects.
Guided content development and brand positioning for influencers to
maximize their profitability and market relevance across social media
platforms.

Spearheaded strategic planning and content creation for Visit Saudi,
promoting diverse Saudi tourism destinations through integrated marketing
campaigns.
Orchestrated high-level influencer activations, leveraging storytelling to
enhance the Kingdoms global and local tourism appeal.
Managed and executed 180+ advertisements for the FIFA Club World Cup,
focusing on destination promotion and fan engagement.
Directed the development of creative copy and multimedia content to align
with the events global sports branding.
Led the marketing transition and rebranding campaign from stc pay to stc
bank, managing end-to-end communication strategies.
Built long-term strategic partnerships with key influencers to promote
banking features, resulting in a significant surge in app downloads and user
acquisition.
Optimized performance marketing tactics to drive digital adoption and
strengthen the banks position in the FinTech sector.

Spearheaded the execution of 200+ media coverages and advertisements
for Riyadh Season, ensuring high-impact brand visibility across diverse
entertainment zones.
Managed end-to-end campaign logistics, resulting in seamless integration
between digital promotions and on-ground activations for one of the worlds
largest entertainment festivals.
Developed and led the influencer strategy by partnering with 100+ global
gaming influencers and content creators to promote the Esports World Cup.
Orchestrated cross-border marketing initiatives that engaged millions of
viewers worldwide, utilizing data-driven insights to optimize content
performance and community engagement.
Delivered comprehensive strategic reporting, analyzing campaign reach and
ROI to refine future global gaming events.
Scaled Noons affiliate marketing reach by managing 500+ strategic
partnerships with digital creators and influencers.
Enhanced conversion rates by developing tailored advertising content and
optimizing the onboarding process for new content partners.
Monitored and analyzed partner performance metrics, consistently hitting
sales targets and expanding the programs footprint in the e-commerce
sector.

customer experience, technical and social media support, clients relations