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شريف إبراهيم, Performance Marketing Specialist

شريف إبراهيم

Performance Marketing Specialist·Tamatem

الأردن

بكالوريوس, International Business and Entrepreneurship

الخبرة العملية

مجموع سنوات الخبرة: 8 سنوات, 3 أشهر

Performance Marketing Specialist

أكتوبر 2019 - حتى الآن

Tamatem

عمان، الأردن

أكتوبر 2019 - حتى الآن

- Work closely with other teams to execute coordinated strategic campaigns.
- Provide analysis and recommendations on existing User Acquisition projects, techniques and
tools.
- Produce weekly reports containing analysis, surfacing trends and recommending areas for
improvement.
- Launch mobile and web campaigns across multiple ad networks and platforms (iOS, Google
Play, Facebook, Youtube, Instagram, Networks, Affiliates etc.).
- Monitor day-to-day results for all paid media programs, and make changes required to hit
campaign targets.
- Carry out retargeting campaigns on web and mobile to bring back anyone that has visited the
apps on the web or mobile.
- Track ads spend across top social platforms and ad networks.
- Responsible for setting up DeltaDNA promotions per details of Data Analyst.
- Assist with creation, deployment, digital promotion, results and fulfilment for online
promotions.
- Provide analysis and recommendations on existing User Acquisition projects, techniques and
tools.
- Analyse marketing performance and ROI by reporting on acquisition costs of acquired
traffic (conversion rates, traffic, and retention).
- Responsible for email shots for both existing users and retargeting churned users.
- Responsible for reporting daily tracking sheet, and other related sheets.
- Carry out creative optimisation on a weekly basis to ensure the highest performing creatives
are getting all the budget.
- Responsible for ASO for app and Google Play store.
- Responsible for SEO for all web applications.
- Launch mobile and web campaigns on Snapchat.

مجال الشركة:
ألعاب الفيديو
الدور الوظيفي:
التسويق والعلاقات العامة

Junior Marketing Executive

سبتمبر 2018 - حتى الآن

Bayt.com - Jordan

عمان، الأردن

سبتمبر 2018 - حتى الآن

DATA & ANALYTICS:
- Track and report performance metrics related to marketing department goals.
- Analyse content and branding projects performance and propose strategies for growth.
- Utilise internal and external data sources for development of reports, sales and marketing material, and product support.

PUBLIC RELATIONS:
- Planning, developing and implementing PR strategies.
- Liaising with media, individuals and other organisations, often via telephone and email.
- Researching, writing and distributing press releases to targeted media.
- Collating and analysing media coverage.
- Writing and editing case studies, speeches, articles and annual reports.
- Sourcing and managing speaking and sponsorship opportunities.

CONTENT:
- Assist in writing blogs, career articles, research papers, press releases, e-books, brochures, webinar scripts, poll questions, infographic scripts, etc.
- Reach out to and conduct interviews with leading businesses and individuals for collaboration
- Create videos on YouTube with career guides
- Assist in maintaining content, research, and poll calendars
- Ensure that all content on Bayt.com is up-to-date and friendly.
- Assist in inter departmental content for Bayt.com and rewriting sales material.

BRANDING:
- Spread Bayt.com content around the Web and across print.
- Innovate and create new means and story tools to drive engagement to the blog and the website.
- Help in branding Bayt.com as the top career brand regionally and internationally through content production.
- Lead and create projects to increase Bayt.com brand reach.
- Present content in universities when necessary.
- Strategically find and handle business development opportunities.

SOCIAL MEDIA:
- Assist in handling social media channels.
- Assist in handing feedback and community management.
- Help come up with ideas and solutions for SM competitions.

CAREER SITE:
- Assist in user experience and website language.
- Assist in enhancing the blog and reporting bugs and malfunctions.
- Overhaul both structure and content of Career Guides section by adding recent additions to Bayt.com functionality like Public, Specialties, etc.
- Induce help of design to create how-to visuals for jobseekers that have potential to go viral.
- Socialise career articles.

مجال الشركة:
وكالات التوظيف
الدور الوظيفي:
التسويق والعلاقات العامة

Volunteer

يوليو 2017 - سبتمبر 2017

Al-Shahed Charitable Society for Orphans Care

عمان، الأردن

يوليو 2017 - سبتمبر 2017

Volunteer work at Al-Shahed Charitable Society for Orphans Care - Amman
• Organizing and managing charitable events.
• Recording and tracking of donations.
• Communicating and networking with sponsors

مجال الشركة:
المنظمات غير الربحية
الدور الوظيفي:
الطب والرعاية الصحية والتمريض

Volunteer

يوليو 2016 - سبتمبر 2016

Al-Anabah Charitable Society for Orphans Care

عمان، الأردن

يوليو 2016 - سبتمبر 2016

مجال الشركة:
المنظمات غير الربحية
الدور الوظيفي:
الطب والرعاية الصحية والتمريض

التعليم

University of Essex

يوليو 2018

يوليو 2018

بكالوريوس، International Business and Entrepreneurship

المملكة المتحدة

Promotions Assistant of the Business Society - University of Essex – 2015 - 2017 - Assisting in planning and preparing of events. - Assisting in promoting events on social media and flyers. - Chose appropriate and latest hot topic content to cover.

The University of Kent

أغسطس 2015

أغسطس 2015

دبلوم عالي، International Foundation Year in Social Sciences

المملكة المتحدة

Modules: Academic Skills; Business; Economics; Mathematics; Foundation Project

Modern Montessori School

يوليو 2014

يوليو 2014

دبلوم، International Baccalaureate Diploma

الأردن

Economics; Mathematics; Biology; English; Arabic; History

Skills

Business Strategy
Expert
Business Strategy
Expert
Writing
Expert
Writing
Expert
User Experience (UX)
Expert
User Experience (UX)
Expert
Microsoft Office
Expert
Microsoft Office
Expert
E-commerce
Expert
E-commerce
Expert
Research
Expert
Research
Expert
Data Analysis
Expert
Data Analysis
Expert
Communication
Expert
Communication
Expert

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Understanding Macroeconomics for University and Business
Explaining the Core Theories of Econometrics
The Economic Model of Emerging Countries - Michael Spence