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shariq kidwai, Marketing Manager

shariq kidwai

Marketing Manager·Sunny Toyota

India

Master's degree, Marketing

Work experience

Total years of experience: 17 years, 6 months

Marketing Manager

September 2018 - Present

Sunny Toyota

Lucknow, India

September 2018 - Present

Responsible for strategic development and implementation of various measures to maximize the brand image and support sales for all Toyota cars and Used cars
• Recommend Campaign ideas and monitor automotive market trends
• To help position Sunny TOYOTA as a leader in automobile sector through the deployment and management of marketing initiatives within the region
• Ensure effective marketing communications thru social media, print communication and advertising. • Developing Strategies for different car segments with consumer benefits
• Measure, analyze, and report the impact and results of marketing program or events
• Develop and optimize innovative, multi-channel marketing programs that drive demand and shorten the sales cycle.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Marketing Manager

June 2015 - February 2018

Hamleys

Riyadh, Saudi Arabia

June 2015 - February 2018

• Identify, develop, and evaluate marketing strategy with distribution partners.
• Implementation of Promotional plans and Brand roll out campaigns.
• Manage Trade Marketing of assigned brands across all Markets.
• Improve brand communication and visibility in centralized key accounts and retail stores
• Produce Marketing collateral, Merchandising display solutions and point of sale material
• Specialized in Digital Marketing platforms, Content writing, Analyzing Metrics & identifying trends Expertise in determining the most appropriate medium to advertise products or services at a best cost
• Acknowledged for formulating business in new and growth areas and motivating people to perform beyond their normal past established skills/ levels
• An Expert in brand building and Transformation of Marketing Strategies into local actionable plans
• Identify business needs and deliver plans and in-store strategies accordingly.
• Preparing annual budget for Marketing and preparing marketing activity calendar.
• Leading the strategic planning process for the Hamleys brand based on key consumer insights to enhance current portfolio and improve communication with customers.
• Deciding the product portfolio and branding with buying team.
• Executed in mall and outdoor advertising campaigns with confirm ROI to increase the brand awareness.
• Media buying for Hamleys KSA.
• Determine the most appropriate medium to advertise products or services at a best cost.
• Responsible for all visual merchandising that includes window, in store branding, and POS.

Company industry:
FMCG
Job role:
Management

Brand Manager

June 2012 - February 2015

Toy Triangle company Ltd.

Riyadh, Saudi Arabia

June 2012 - February 2015

• Develop and implement creative and highly successful Marketing & Sales strategies.
• Thorough knowledge of marketing and sales, performing the analysis of client needs and implementing customized solutions.
• Prepared campaigns focusing on various products, highlighting its key features.
• Control the development of programs for modification of existing product and new business.
• Conducted extensive negotiations with partners, establishing synergistic and highly profitable relationships.
• Track the activities of competitors in the region.
• Negotiated catalogue pricing and listings with major groups.
• Identified best practice of retail promotions and developed various ideas around it.
• Coordinated with marketing and trade teams and developed various strategies to increase optimization.
• Analyzed results of all trade promotion activities conducted.
• Monitored all activities related to trade marketing.
• Determined price designs and managed budgets.
• Monitored all marketing and sales activities and prepared various promotion activities
• Ability to analyze trends and recommend necessary changes.
• Monitored all marketing and sales activities and prepared various promotion activities.
• Determined calendar for trade promotions and developed ways to maximize effectiveness promotions.
• Initiated various marketing initiatives according to sale requirement.
• Managed implementation of marketing strategy.

Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Analyst

February 2010 - June 2012

Saleh & Abdulaziz Abahasin Co.Ltd

Jeddah, Saudi Arabia

February 2010 - June 2012

• Develop and implement creative and highly successful Marketing & Sales strategies.
• A team player.
• Thorough knowledge of marketing and sales, performing the analysis of client needs and implementing customized solutions.
• Prepared campaigns focusing on various products, highlighting its key features.
• Control the development of programs for modification of existing product and new business.
• Conducted extensive negotiations with partners, establishing synergistic and highly profitable relationships.
• Determined calendar for trade promotions and developed ways to maximize effective promotions.
• Initiated various marketing initiatives according to sale requirement.
• Managed implementation of marketing strategy.
• Track the activities of competitors in the region.
• Negotiated catalogue pricing and listings with major groups.
• Coordinated with marketing and trade teams and developed various strategies to increase optimization.

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Associate

January 2008 - November 2009

Philips

Lucknow, India

January 2008 - November 2009

• Business development.
• Quarterly Retail audit.
• Territory Management.
• Training the Sales Executive for Sales and Support for Retailers.
• Promotional Events & Marketing for Retailers.
• Planning & distributing the products according to the needs of the Retailers.
• Generating revenue through managing the Retail outlets.
• Contract Negotiations.

Company industry:
FMCG
Job role:
Marketing and PR

Education

Integral University

April 2008

April 2008

Master's degree, Marketing

India

GPA (percentage): 68%

GPA (percentage): 68%

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Sales Promotions
Expert
Sales Promotions
Expert
Market Research
Expert
Market Research
Expert
Brand Management
Expert
Brand Management
Expert
Budget Forecast
Expert
Budget Forecast
Expert
Market Research
Expert
Market Research
Expert
Strategic Business Planning
Expert
Strategic Business Planning
Expert
Strategic Product Promotional Campaigns
Expert
Strategic Product Promotional Campaigns
Expert
Marketing Specialist
Expert
Marketing Specialist
Expert
Brand Manager
Expert
Brand Manager
Expert
Critical Thinking
Expert
Critical Thinking
Expert
Budget forecasting
Expert
Budget forecasting
Expert
ATL & BTL
Expert
ATL & BTL
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Sales Promotions
Expert
Sales Promotions
Expert
Brand Management
Expert
Brand Management
Expert
Budget Forecast
Expert
Budget Forecast
Expert

Languages

English
Expert

Hobbies

  • Playing chess, listing classical music