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Sharul Ali, Assistant Sales manager

Sharul Ali

Assistant Sales manager·SmartWorld Computer Trading LLC

United Arab Emirates

Master's degree, International Business

Work experience

Total years of experience: 15 years, 9 months

Assistant Sales manager

October 2018 - Present

SmartWorld Computer Trading LLC

Dubai, United Arab Emirates

October 2018 - Present

• Develops a business plan and sales strategy for the market of Secured ID Card Printers, Card Solutions & Card Printer Software’s that ensures attainment of company sales goals and profitability.
• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services
• Build Channel Market by Assigning dealers in each Middle East Market
• Assess each dealer’s potential and assign target for a year
• Drive each dealer’s sales on monthly basis
• Provide them prospective leads in each market
• Provide solutions for end user based on their customized requirements
• Associate with System Integrators for each project
• Generate leads and create new opportunities
• Develops and delivers accurate sales forecasts in line with business objectives
• Provide customers with quick support on service requirements

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Assistant Sales Manager

April 2017 - January 2018

Digital Sterling Electronics

Dubai, United Arab Emirates

April 2017 - January 2018

• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services
• Identify new business opportunities and contact prospective customers to demonstrate products, explain product features, and solicit orders in the assigned territory/market segment.
• Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Provides timely, accurate, competitive pricing on all prospect leads submitted for pricing and approval, while striving to maintain maximum profit margin.
• Maintains contact with all clients in the market area to ensure high levels of client satisfaction.
• Demonstrates ability to interact and cooperate with all company employees.
• Managing a portfolio of international brands and working closely with major retailers in UAE
• Identifying and analyzing customer business needs by understanding group strategies and core competencies
• Conducts strategic account planning and market studies
• Marketing and Launching of new products in UAE Retail Market.
• Expedites the process of resolving customer problems and complaints
• Maintains and manages the organization’s relationship lines with Principal organizations
• Develops and delivers accurate sales forecasts in line with business objectives
• Generates new leads and creates new opportunities

Company industry:
IT Services
Job role:
Management

Assistant Sales Manager

July 2012 - December 2016

Redington Middle Eas

Dubai, United Arab Emirates

July 2012 - December 2016

• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services
• Identify new business opportunities and contact prospective customers to demonstrate products, explain product features, and solicit orders in the assigned territory/market segment.
• Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Prepares action plans for effective search of sales leads and prospects.
• Prepares reports by collecting, analyzing, and summarizing information
• Initiates and coordinates development of action plans to penetrate new markets.
• Assists in the development and implementation of marketing plans as needed.
• Provides timely feedback to senior management regarding performance.
• Provides timely, accurate, competitive pricing on all prospect leads submitted for pricing and approval, while striving to maintain maximum profit margin.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Maintains contact with all clients in the market area to ensure high levels of client satisfaction.
• Demonstrates ability to interact and cooperate with all company employees.
• Managing a portfolio of international brands and working closely with major retailers in UAE
• Identifying and developing International brands
• Identifying and analyzing customer business needs by understanding group strategies and core competencies
• Conducts strategic account planning and market studies
• Monitors the overall work flow of the pre and post sales teams to assure that all acquired projects are implemented in the best manner and as per the customers expectations.
• Expedites the process of resolving customer problems and complaints
• Maintains and manages the organization’s relationship lines with Principal organizations
• Develops and delivers accurate sales forecasts in line with business objectives
• Generates new leads and creates new opportunities
• Work Closely with back office team that will support regarding orders, deliveries from their warehouse.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Income Auditor

September 2009 - January 2012

Hyatt Regency Dubai

Fujairah, United Arab Emirates

September 2009 - January 2012

• Verifying, monitoring, and reviewing all hotel revenue reports and night audit reports.
• Ensuring that daily revenues and settlements are in balance.
• Summarizing revenue and settlement information in a Journal Entry format associated with the proper back office chart of account numbers and descriptions.
• Completing various management reports as required by accounting management depending on the needs of hotel operations.
• Completing various other accounting tasks and duties as required by accounting management
• Ensure that the banquet department’s revenue postings are correct and follow up on errors and discrepancies.
• Verify and/or reconcile all revenue centers as reported in the Income Journal daily.
• Review and balance rebates, paid outs, miscellaneous charges and staff charges to the Property Management System.
• Review housekeeping discrepancy report.
• Monitor rebates, allowances, house charges, and paid-out amounts to ensure that each account is properly authorized and has relevant explanations.
• Review telephone charges from in-house administration.
• Review F & B voids to verify authorization and adequate backup information.
• Balance the property management telephone postings with the call accounting system’s summary of guest charges.
• Reconcile banquet event orders with all banquet guest checks.
• Review the night audit’s balance of the food and beverage revenue against the food and beverage point of sales system.
• Review the balance of all miscellaneous revenues such as the laundry, telephone, movies, and garage departments.
• Reconcile the guest ledger, the accounts receivable, and the advance deposits. As well, the Income Auditor must prepare and record daily revenue entry or 15 day revenue summary report and generate a statistical report on the mix of sales.
• Prepare, or ensure the accuracy of, the hotel’s Daily Revenue Report.
• Prepare and maintain accurately:
• Income Journal: using a secure environment and getting a daily sign off on balanced position by Chief Accountant.
• Cash Receipts Journal
• A/R Adjustment Journal
• Assist with month-end closing and subsequent analysis of bank accounts and other balance sheet accounts as directed by the Chief Accountant.
• Ensure that all service charges (Banquet, Room Service, etc., ) paid are in line with net receipts on pay period basis.
• Approve invoices for all miscellaneous guest charges, after ensuring that guest charges were processed regularly.
• Maintain sequential control for Banquet cheques and outlet cheques.
• Ensure that Audit Trail is evident throughout all tasks.
• Conduct self in a professional manner at all times to reflect the high standards
• Role in Operating Equipment Inventory taking and audit of Guest Safety Deposit Boxes.
• Perform any additional duties as assigned by department Manager.

Company industry:
Hospitality & Accomodation
Job role:
Accounting and Auditing

Marketing Assistant

May 2009 - August 2009

Jaleel General Trading

Dubai, United Arab Emirates

May 2009 - August 2009

Responsible for Collecting survey data from market
• Organize and Analyze data
• Make decisions based on analysis
• Report results from survey to senior marketing manager

Company industry:
FMCG
Job role:
Marketing and PR

Education

University of Wollongong

September 2011

September 2011

Master's degree, International Business

United Arab Emirates

University University of Wollongong

September 2011

September 2011

Master's degree, Master of International Business

United Arab Emirates

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Sales Management
Expert
Sales Management
Expert
Category Management
Expert
Category Management
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
FINANCE
Expert
FINANCE
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
SALES
Expert
SALES
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Team Management
Expert
Team Management
Expert
Business Development
Expert
Business Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Sales Management
Expert
Sales Management
Expert
Category Management
Expert
Category Management
Expert

Languages

English
Expert
Hindi
Expert
Malayalam
Native Speaker
Arabic
Intermediate