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Shehab Tarek, Senior Digital Marketing Strategist

Shehab Tarek

Senior Digital Marketing Strategist·HOOH Creative Agency

United Arab Emirates

Bachelor's degree, Advertising And Show Business

Work experience

Total years of experience: 8 years, 5 months

Senior Digital Marketing Strategist

January 2025 - Present

HOOH Creative Agency

Riyadh, Saudi Arabia •Hybrid

January 2025 - Present

Directed large-scale campaigns for Saudi Ministries, Al Rajhi Bank, Virgin Mobile, Mobily, Tatwir Businesses & AMEX. Delivered
nationwide awareness across telecom, banking, and tourism sectors.
Led cross-functional teams on multi-channel strategies for government and corporate clients.
Achieved +150% sales growth on key consumer brand projects within the same group.
Coordinated campaign planning, content direction, and performance optimization across social media and paid platforms.
Company industry:
Marketing

Digital Marketing Strategist

January 2023 - December 2024

M911 Agency

Cairo, Egypt •Hybrid

January 2023 - December 2024

Led marketing strategy and communication direction for B2C and e-commerce brands targeting GCC audiences.
Managed full campaign workflows, including content planning, creative development, asset production, and multi-platform
publishing.
Directed marketing and production operations for three major exhibitions across North Africa, managing campaign assets,
creative production, and on-ground activation.
Company industry:
Advertising

Content Creator

January 2022 - January 2023

Branding Bar

Cairo, Egypt

January 2022 - January 2023

Led creative development by translating brand direction into content ideas, scripts, visual structures, and storytelling
approaches.
Created content guidelines, tone systems, and conceptual frameworks used in campaign development across digital platforms.
Coordinated research inputs with creative and production teams to support consistent execution and meet project timelines.
Company industry:
Graphic Design

Social Media Specialist

January 2018 - January 2022

180 Degree

Cairo, Egypt

January 2018 - January 2022

Managed daily content operations, including planning, scheduling, design coordination, and maintaining the brands voice across
platforms.
Supported event operations by preparing digital materials, coordinating on-ground coverage, and handling offline PR tasks
during events.
Assisted in developing content frameworks and visual concepts for multi-event calendars and youth-focused initiatives.
Company industry:
Business Consultancy Services

Education

MTI University

May 2022

May 2022

Bachelor's degree, Advertising And Show Business

Egypt

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

Skills

Social Media Marketing
Expert
Social Media Marketing
Expert
Video Editing
Expert
Video Editing
Expert
Event Planning
Expert
Event Planning
Expert
Content Creation
Expert
Content Creation
Expert
Marketing
Expert
Marketing
Expert
Creative Strategy Development
Expert
Creative Strategy Development
Expert
Digital Marketing Campaigns
Expert
Digital Marketing Campaigns
Expert
Social Media Management
Expert
Social Media Management
Expert
Content Creation
Expert
Content Creation
Expert
Video Production
Intermediate
Video Production
Intermediate
Project Management
Expert
Project Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Campaign Analysis & Optimization
Expert
Campaign Analysis & Optimization
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EYE TRACKING
Intermediate
EYE TRACKING
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
SALES
Intermediate
SALES
Intermediate

Social profiles

Personal Website
Personal Website
canva.link/pxxef49f3nnqj3j

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
social media
Mar 2019
Training
Social Media Specialist
xiaomi
Feb 2019

Hobbies and interests

Reading