Shehab Younes

To strengthen the IKEA store as a medium by combining the IKEA Commercial Plan with our national and local
plans in order to secure the relevance, attractiveness and competitiveness of the IKEA Brand in every local
market. By doing this, we maximize sales and long-term profitability.
My main responsibilities are:
• optimising the use of the IKEA store layout and store media by developing and implementing range
presentation solutions that strengthen the connection between the IKEA offer and the everyday lives of
people
• securing a deep knowledge of all store media and clarifying the main purpose of each medium
• developing and implementing efficient and effective store communication, supporting self-choice and
the mechanical sales system
• reflecting the IKEA Brand identity and creating visual impact in all commercial, sales support and coworker
areas.
• stimulating and increasing the interest for home furnishing in order to grow the customer base and the
market through:
• gaining and applying a deep knowledge of everyday life at home in order to be more relevant
and attractive for more people within the store’s primary market area
• using the richness of our range to show many affordable, functional and beautiful home
furnishing solutions in distinct and different styles in order to appeal to many individual tastes
and needs
• demonstrating how everyday life at home can be improved by using single products or
combinations of products
• challenging and encouraging people to see their home in a new way
• creating trust in the IKEA offer by presenting and communicating solutions for a sustainable life
at home
• working with vitality to motivate people to visit the IKEA store frequently.

function
inspiring, commercial, and brand-consistent presentation inside and
outside the store.
• Planned and executed store activities and campaigns, supporting
commercial priorities and seasonal strategies.
• Coordinated with cross-functional teams to implement layouts, range
presentations, and communication that drive customer engagement
and sales.

• Temporarily led the Communication & Interior Design function,
overseeing store planning, visual identity, and communication during
a transition period.\[1\]- Provided direction to the visual merchandising
and interior design teams to

Visual Merchandising & Activity Coordinator

presentations, and communication that drive customer engagement
and sales.

Site Technical Engineer

• Worked as a site and office technical engineer on multiple projects
including fire stopping, road marking, and concrete repair works.
• Worked as subcontractor with Binladdin Group on
• Haram Mosque expansion in Makkah
• King Abdulaziz International Airport (KAIA).

• Supervised design and execution private buildings (commercial and
residential), covering architectural and civil works.
• Provided architectural and interior design services from concept to
site coordination.
• Interior design works as designing and supervision on the execution
in Shaikh Shourabis private villa