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Shehryar Ahmad, Advertising & Content Expert

Shehryar Ahmad

Advertising & Content Expert·Star Advertising

Saudi Arabia

Bachelor's degree, Bachelors in Business Administration

Work experience

Total years of experience: 6 years, 5 months

Advertising & Content Expert

January 2024 - Present

Star Advertising

Lahore, Pakistan Remote

January 2024 - Present

• Developed and executed innovative advertising campaigns that significantly increased brand visibility in the beauty sector.
• Created engaging content across multiple platforms, enhancing audience interaction and brand loyalty.
• Implemented targeted growth strategies that resulted in a measurable increase in social media followers and engagement rates.
• Collaborated with cross-functional teams to design and promote successful events that aligned with brand messaging.
• Analyzed market trends and consumer behavior to inform digital marketing strategies, driving traffic and conversions.
• Leveraged social media analytics to optimize content performance and enhance overall digital marketing effectiveness.

Company industry:
Advertising

Social Media Manager

January 2025 - January 2026

Ninja,

Riyadh, Saudi Arabia

January 2025 - January 2026

• Spearheading integrated social media and event marketing strategies for impactful campaigns in Saudi Arabia.
• Curating and managing dynamic content calendars, optimizing paid advertising, and driving brand engagement across platforms like Instagram, TikTok, and LinkedIn.
• Analyzing performance metrics and delivering insightful reports with actionable KPIs to enhance audience reach and maximize ROI.
• Collaborating with cross-functional teams to ensure cohesive messaging and successful event execution, elevating brand presence in the digital landscape.
• Utilizing innovative digital marketing techniques to foster community growth and enhance overall brand visibility.

Company industry:
Internet & E-commerce

Social Media Specialist

January 2021 - January 2025

Future Fusion Technology,

Lahore, Pakistan Remote

January 2021 - January 2025

• Developed and executed engaging content strategies that enhanced brand visibility and audience engagement across various digital channels.
• Spearheaded targeted ad campaigns that increased conversion rates and drove traffic to events, optimizing ROI through data-driven insights.
• Collaborated with cross-functional teams to create cohesive marketing initiatives that aligned with event objectives, resulting in successful brand activations.
• Analyzed performance metrics to refine social media strategies, leading to a significant boost in follower growth and community interaction.
• Leveraged industry trends to create compelling narratives that resonated with target audiences, fostering brand loyalty and awareness.

Company industry:
Marketing

Social Media Marketing Consultant

January 2020 - June 2024

(Freelance)

Islamabad, Pakistan Hybrid

January 2020 - June 2024

• Designed and executed dynamic event marketing campaigns for e-commerce, beauty, fashion, and service brands in Pakistan.
• Oversaw advertising budgets, ensuring optimal allocation for maximum ROI and measurable success.
• Increased audience engagement and follower growth significantly through innovative organic and paid strategies.
• Partnered with cross-functional teams, including design and content, to create compelling brand narratives that resonate with target audiences.
• Leveraged social media analytics to refine strategies and enhance event promotion effectiveness.
• Fostered community engagement through interactive events and social media initiatives, driving brand loyalty and awareness.

Company industry:
Media Production

Event Marketing

January 2022 - January 2024

Ali's Digital Marketing

Islamabad, Pakistan Remote

January 2022 - January 2024

• Spearheaded innovative marketing campaigns to enhance brand visibility and drive attendance at events.
• Leveraged social media platforms to create engaging content that resonated with target audiences, resulting in increased event engagement.
• Collaborated with cross-functional teams to design and implement promotional strategies that maximized outreach and participation.
• Analyzed campaign performance metrics to optimize future marketing efforts and improve ROI.
• Fostered strong relationships with vendors and partners to enhance event experiences and drive collaborative marketing initiatives.
• Utilized digital marketing tools and analytics to track engagement and refine strategies for optimal results.

Company industry:
Media Production

Senior Media Strategist (Agency & Brand Projects)

January 2022 - June 2023

Xpand – Digital Marketing Agency,

Peshawar, Pakistan Remote

January 2022 - June 2023

• Developed and executed engaging social media campaigns for local clients, enhancing brand visibility and audience engagement.
• Created innovative influencer marketing strategies to amplify reach and drive event participation.
• Managed media buying efforts to maximize ROI and ensure optimal ad placements across digital platforms.
• Collaborated with cross-functional teams to align marketing efforts with event objectives, ensuring cohesive messaging.
• Provided stakeholders with comprehensive performance reports, utilizing data-driven insights to inform future strategies.
• Leveraged digital marketing best practices to enhance overall campaign effectiveness and achieve client goals.

Company industry:
Internet & E-commerce

Education

University of Peshawar

January 2025

January 2025

Bachelor's degree, Bachelors in Business Administration

Pakistan

CECOS University Of Information Technology And Emerging Sciences

April 2023

April 2023

Higher diploma, Computer Networks

Pakistan

Skills

ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
METADATA
Intermediate
METADATA
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

English

Expert

Arabic

Expert

Urdu

Native Speaker

Training and Certifications

Certifications
Google Ads Certification
Meta Blueprint Certification