Sheikh Ahmed, CEO

Sheikh Ahmed

CEO

Automotive Manufacturers Ltd.,

Location
India - Hyderabad
Education
Master's degree, Marketing
Experience
27 years, 10 Months

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Work Experience

Total years of experience :27 years, 10 Months

CEO at Automotive Manufacturers Ltd.,
  • India - Hyderabad
  • My current job since October 2014

Working for Prestigious Automotive Group dealing in Automotive, Ashok Leyland, Mahindra & Mahindra, Audi, VW with a turnover of 1800 crore as vertical Head for Automotive’s at Kurnool Branch

 Meeting the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new-and-used sales departments.
 Meeting with vehicle sales managers to plan and implement objectives for achieving sales and gross profits.
 Hiring and monitoring the performance of the department managers, holding weekly sales meetings and conducting sales training.
 Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized.
 Coordinating the appropriate supply of new and used vehicles and ordering/acquiring vehicle inventory accordingly.
 Meeting monthly with the dealership manager to review forecasts and profits for each department.
 Working directly with the manager on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions and compensation plans.
 Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained.
 Auditing all appraisals of trade-in vehicles.
 Issuing all demonstration vehicles and ensuring that appropriate dealership records are maintained.
 Management Responsibilities

 Responsible for maintaining the profitability of the dealership based on quality of contribution parameters.
 Outstanding Collections responsibility
 Discount Policy implementation as per the Approved Policy
 Interacting with Principal Company officials and communicating the relevant information to the entire team
 Cost Control as per the Budgeted amounts - Continuous review as per the Budjets
 Coordinate with service workshop and spares department for smooth business operations and higher customer satisfaction
 Maintain appropriate stocks and market outstanding at all times
 Reporting the dealership sales performance to the DP on a regular basis

Sr. General Manager at Tejaswi Motors Pvt., Ltd., ( Tata Motors Ltd., )
  • India - Hyderabad
  • March 2013 to September 2014

Worked for Prestigious Butta Group dealing in Automotive, Retail, Hospitality, and Education with a turnover of 1100 crore as vertical Head for Automotives division M/s. Tejaswi Motors Pvt Ltd.,
 PLANNING & Execution

 Achieving sales target while also meeting the SSI targets for the dealership
 Managing the entire sales & marketing operations of the Sales Operations of dealership
 Annual, Quarterly and monthly business planning for the dealership
 Alignment of business plans to LOB’s and reviewing the plan designed by them for achievement of sales targets
 Planning and setting retail targets for vehicles and value added services and ensuring achievement
 Review of market activations and campaigns executed by LOB’S
 ADMINISTRATION

 Review the showroom, delivery area ambience & House keeping
 Review the discipline of the dealership staff and 3rd party vendors
 Manage the entire administrative arrangements of the showroom
 PEOPLE MANAGEMENT

 Set the objectives for the department and accomplish them through planning, organizing, controlling and measuring the performance of Sales team
 Identifying the manpower requirements of the dealership both in
terms of skills and numbers
 Recruitment of critical and senior level positions in the dealership
 Review performance of each LOB Team and provide development
feedback
 Review the incentive earning of LOB’s and identify top and bottom
performers
 Establish program which ensures that the Sales team is kept informed of all new inventory

DGM Sales at Honda Siel Cars India Ltd
  • India - Hyderabad
  • March 2009 to March 2013

Worked for Prestigious Automotives group Sree Krishna Automotives Hyd Pvt Ltd dealing in 4 wheeler with a turnover of 120 crore employing around 120 employees. Heading a Team of 72 with 2 SM’s & 7 ASMs.
 To provide a strong and reliable support network for Branch Managers.
 Driving show rooms to target achievement by supporting the branch through the following; promoting and managing group best practice, ensuring group standards are adhered to and monitoring show room processes.
 Entrench new business initiatives while constantly analysing the business and indentifying strengths and weaknesses.
 Developing solutions to branch issues and ensuring that our customers receive first class service.
 On site coaching and training.
 Providing recommendations for product planning based on market intelligence activities.
 Manage the man power requirements and performance of the Retail sales team, including identification of training needs.
 Cost Control as per the Budgeted amounts - Continuous review as per the Budjets
 Coordinate with service workshop and spares department for smooth business operations and higher customer satisfaction
 Maintain appropriate stocks and market outstanding at all times
 Reporting the dealership sales performance to the DP on a regular basis

Head Outdoor Sales & Marketing at Saud Bahwan LLC
  • Oman - Nizwa
  • September 2007 to March 2009

Worked for Oman’s largest business house, Saud Bahwan Group with a turnover of US $ 3 billion employing around 7000 employees. Its activities extend beyond the automotive sector and touch almost the entire population of Oman.

 Establishing strategic Marketing plans to achieve corporate objectives of the branch Operations in Nizwa.
 Developed & executed marketing plan to achieve stated objectives in terms of revenue, profitability, model mix & ensures market share intact.
 Ensured effective coverage of OD team in effective outdoor coverage, vehicle spotting and design Permanent journey plan, monitoring of Field staff.
 Ensured smooth operations in the branch, maintaining customer relations, loyalty and maintaining customer database.
 Provide information on market & competitor activities & new developments in the branch assigned area.
 Managing marketing budget plan and execution of promotional activities with ongoing promotional campaigns.

Area Sales Manager at Reliance Industries Ltd.,
  • India - Hyderabad
  • January 2005 to September 2007

Worked for a Fortune 500 company dealing in Petroleum Business under the flagship of Reliance Group in Retail Sales, Currently Handling 21 Retail outlets including 7 COCO outlets covering Adilabad, Nizamabad, Karimnagar & Warangal.

 Responsible for Profitability of Retail Outlets, Target Vs Achievement through Retail Operations & Overall Staff Training from Time to Time.

 Field Sales Operations all over the Territory to achieve Sales Volume, Planning, Budgeting and Implementation of various schemes.

 Minimise stock loss and ensure Standard Operating Process maintained in all the Outlets.

 Recruiting & Training the RO staff related for Enrolling customers towards Loyalty Program to increase the Fill Share run Under Trans Connect Program ensuring SOP.

 Identifying the Potential Towns and suggestion of Consumer Pump in order to gain Market Share.

 Involved right from selecting of retail Outlets to commissioning & Operations of the outlet.

Promotion:
 Trade Promotion through operation of Loyalty and various consumer schemes.
 Utilizing local promotional budgets through consumer meets, Pop’s merchandising at the retail outlets & customer services. Suggest customer loyalty programmes, interacting directly with consumers to find out the performance and conducting consumer meet.
 Market feedback to regional office and maintaining customer database.

Sr. Territory Manager at Ceat Tyres Ltd.,
  • India - Hyderabad
  • June 1996 to January 2005

One of the leading Automobile Tyre manufacturers in India under the flagship of RPG Group with a turnover of Rs.1, 600 Crores. Ceat manufactures and sells entire range of automotive tyres.

Worked as Sr. Territory Manager, responsibilities include handling Ceat Shoppes and the retail Sales & Administration of the retail stores.
Sales :
 Independently handling retail Operations of 7 Ceat shoppes in Hyderabad.
 Sales Planning and the achievements of targets in units and rupee value through network in the region
 Expanding trade channels by appointment and development of new retail outlets.
 Achieving growth in Institutional sales through these outlets as well as the National & Commercial accounts.
 In charge for overall Exclusive store operations, reg. stock ordering, accounting, Logistic in helping dealers in smooth function.

Education

Master's degree, Marketing
  • at Osmania University
  • June 1996

M.B.A ( Marketing ) Full Time B.S., Engg.,

Specialties & Skills

Strategising
Planning
Channel
Management
MS Office / Word / Excel / Power Point
Automotive Service & Customer Relations
Automotive Sales & Marketing
Business Development & Operations
Client Handling
P & L Management
Brand & Product Development
Strategic Planning

Languages

Arabic
Intermediate
English
Expert

Hobbies

  • Playing Cricket / Listening to Music / Reading Business Journals / Watching TV