Shenaz Ifhaam, Manager - New Development Sales and Marketing

Shenaz Ifhaam

Manager - New Development Sales and Marketing

Acquest (Pvt) Ltd

Location
United Arab Emirates - Dubai
Education
Master's degree, Business Administration
Experience
10 years, 8 Months

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Work Experience

Total years of experience :10 years, 8 Months

Manager - New Development Sales and Marketing at Acquest (Pvt) Ltd
  • Sri Lanka - Colombo 2
  • November 2018 to April 2022

Assist in product development/corporate branding
Developed a corporate communications strategy for social media
Use of different networks to market different properties, e.g. direct networks, real estate broker networks, online channels, advertising
Put together and drive marketing strategies, plans and campaigns
Advise clients on marketing and promotional strategies, put together marketing strategies, budgets and-online and offline campaigns for clients
Prepare and oversee the preparation of all communication material and collateral (sales promotional emails, brochures, flyers, print advertisements, press releases, advertorials, interviews, social media content, newsletters, reports, proposals and website content) to ensure it is in keeping with the brand standards
Develop and oversee the preparation of briefs to be shared with PR agencies or the in-house team for social media content development
Initiate and maintain contact with media (via media buying houses) as well as magazines
Act as spokesperson for New Developments, meet, present and answer enquiries pertaining to the services offered to Developers looking to develop residential property
Manage and maintain relationships with key Property Developers for exclusively handed projects
Increase the portfolio of New Developments listed with the Company
Driving the marketing department to generate brand visibility and brand awareness to generate revenue growth through the sales team.
Driving and mentoring the sales team to achieve their quarterly revenue targets
Managing the marketing team, web development team and sales teams - assigning work and monitoring quality of the output
Recruiting and training new recruits to take on leadership roles in the organisation
Coaching, guiding and mentoring employees to ensure they align with the Company vision and goals
Ensure the corporate websites were launched within the agreed upon timeline

ASSISTANT MANAGER at AITKEN SPENCE PLC
  • Sri Lanka - Colombo 2
  • July 2014 to November 2018

Spent over 5 years working in Property Development - handled sales and marketing and general coordination of legal and administrative matters for a Retirement Community Project (Heritage Grove) being developed in Sri Lanka.
Coordinated with a network of brokers to assist with the sales of the villas
Liaised with creative agencies to develop and implement advertising campaigns for print and electronic media for Heritage Grove
Oversee the preparation of all communication material (brochure, flyers, video, walkthrough, website, floor plans) to ensure the product is properly positioned for the intended target market
Develop briefs for marketing agencies (Creative and digital marketing agencies)
Initiate and maintain contact with the media (press releases)
Arrange interviews and news conferences (liaising with PR agencies)
Directly handled sales for the project (handled answering of both oral and written enquiries)
Conducting sales pitches and marketing presentations to groups of individuals for the purpose of generating sales
Maintaining relationships with all clients who purchased villas
Coordinating and liaising with all external parties to ensure timely delivery of all project related tasks

EXECUTIVE at Aitken Spence PLC
  • Sri Lanka - Colombo 2
  • December 2012 to June 2014

Spent over 5 years working in Property Development - handled sales and marketing and general coordination of legal and administrative matters for a Retirement Community Project (Heritage Grove) being developed in Sri Lanka.
Coordinated with a network of brokers to assist with the sales of the villas
Liaised with creative agencies to develop and implement advertising campaigns for print and electronic media for Heritage Grove
Oversee the preparation of all communication material (brochure, flyers, video, walkthrough, website, floor plans) to ensure the product is properly positioned for the intended target market
Develop briefs for marketing agencies (Creative and digital marketing agencies)
Initiate and maintain contact with the media (press releases)
Arrange interviews and news conferences (liaising with PR agencies)
Directly handled sales for the project (handled answering of both oral and written enquiries)
Conducting sales pitches and marketing presentations to groups of individuals for the purpose of generating sales
Maintaining relationships with all clients who purchased villas
Coordinating and liaising with all external parties to ensure timely delivery of all project related tasks

CORPORATE TRAINEE at Aitken Spence PLC
  • Sri Lanka - Colombo 2
  • November 2011 to November 2012

Was selected at the Aitken Spence Corporate Trainee Programme out of several applicants.

INFORMATION COORDINATOR at CALCEY TECHNOLOGIES (PVT) LTD
  • Sri Lanka
  • September 2011 to November 2011

➔ Assess the information on product brochures and catalogues
➔ Enter relevant information on products and specifications on the
biocompare website

Education

Master's degree, Business Administration
  • at Postgraduate Institute of Management
  • November 2019
Higher diploma, Marketing
  • at Chartered Institute of Marketing
  • January 2016
Bachelor's degree, Biotechnology
  • at Monash University
  • March 2011

Specialties & Skills

Mentoring Of Staff
Team Management
Content Writing
Marketing
Management
WEB SITE PRODUCTION
ADVERTISING
CUSTOMER RELATIONS
MARKETING
PRESS RELEASES
ADMINISTRATION
COMMUNICATION SKILLS
CONTENT WRITING AND PROOFREADING

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert

Training and Certifications

Quality Management (Training)
Training Institute:
Sri Lanka Standards Institute
Date Attended:
February 2012
Duration:
280 hours
Management Training (Certificate)
Date Attended:
March 2012