Sherief Ahmed Fathy Mohamed, Founder & Brand Manager

Sherief Ahmed Fathy Mohamed

Founder & Brand Manager

Freshqa

Location
Qatar - Doha
Education
Bachelor's degree, Foreign Trade
Experience
11 years, 4 Months

Share My Profile

Block User


Work Experience

Total years of experience :11 years, 4 Months

Founder & Brand Manager at Freshqa
  • Qatar - Doha
  • August 2017 to March 2022

Brand strategy, including the setting of style guides, brand guidelines, brand vision and
value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels,
including online and social media
Assisting with product development, pricing and new product launches as well as
developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales

Franchise Manager at Edible Arrangements
  • Qatar
  • April 2014 to January 2022

Developing, implementing and maintaining a business plan for the branches.
Co-coordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branches.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analyzing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems

Founder And Managing Director at Freshqa Farms
  • Qatar - Doha
  • November 2020 to November 2021

recruiting, training, supervising and appraising staff
managing budgets
maintaining statistical and financial records
dealing with customer queries and complaints
overseeing pricing and stock control
maximising profitability and setting/meeting sales targets, including motivating staff to do so
ensuring compliance with health and safety legislation
preparing promotional materials and displays
liaising with head office.
Salaries, benefits and promotional prospects are generally good, with retail chains offering the highest incomes and the best opportunities for advancement, including possibilities of employment within Europe. Relocation is a common requirement for promotion and during initial training programmes.

Branch Manager at Edible Arrangements
  • Qatar
  • April 2013 to March 2014

Developing, implementing and maintaining a business plan for the branch.
Co-ordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branch.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analysing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems

Account Manager at Alkamouny
  • Egypt
  • November 2012 to March 2013
Sales Executive at Mobinil
  • Egypt
  • March 2012 to October 2012

Egypt
Responsible marketing and sales company for the north Sinai region and that all the
company's products, Specializes in the marketing and sale of goods, as well as providing
the customer with all the information and try to solve all problems

Executive sales at Etisalat Egypt
  • Egypt
  • December 2010 to February 2012

The company is working as an

Education

Bachelor's degree, Foreign Trade
  • at Helwan University
  • June 2010

Specialties & Skills

Working Under Pressure
Accounting
Marketing
Teamwork
Business Development
BUSINESS PLANS
COACHING
Budgeting
MANAGEMENT
MARKET PLANNING
PRODUCTION
PURCHASING
marketing
accounting
operation
negotiation

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.




Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Training and Certifications

BA Fruitology (Certificate)
Date Attended:
January 2015
ISO 22000 (Certificate)
Date Attended:
January 2022
HACCP Level 3 (Certificate)
Date Attended:
December 2021
Graduation (Certificate)
Marketing Course certificate (Certificate)
British Embassy Certificate Management of Small Projects (AGTBT) – British Embassy Course on Leaders (Certificate)

Hobbies

  • Bowling