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Sherief Ahmed Fathy Mohamed, Founder & Brand Manager

Sherief Ahmed Fathy Mohamed

Founder & Brand Manager·Freshqa

Qatar

Bachelor's degree, Foreign Trade

Work experience

Total years of experience: 11 years, 4 months

Founder & Brand Manager

August 2017 - March 2022

Freshqa

Doha, Qatar

August 2017 - March 2022

Brand strategy, including the setting of style guides, brand guidelines, brand vision and
value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels,
including online and social media
Assisting with product development, pricing and new product launches as well as
developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales
Company industry:
Food & Beverage Production
Job role:
Manufacturing

Franchise Manager

April 2014 - January 2022

Edible Arrangements

Qatar

April 2014 - January 2022

Developing, implementing and maintaining a business plan for the branches.
Co-coordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branches.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analyzing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems
Company industry:
Retail & Wholesale
Job role:
Management

Founder And Managing Director

November 2020 - November 2021

Freshqa Farms

Doha, Qatar

November 2020 - November 2021

recruiting, training, supervising and appraising staff
managing budgets
maintaining statistical and financial records
dealing with customer queries and complaints
overseeing pricing and stock control
maximising profitability and setting/meeting sales targets, including motivating staff to do so
ensuring compliance with health and safety legislation
preparing promotional materials and displays
liaising with head office.
Salaries, benefits and promotional prospects are generally good, with retail chains offering the highest incomes and the best opportunities for advancement, including possibilities of employment within Europe. Relocation is a common requirement for promotion and during initial training programmes.
Company industry:
Supermarket
Job role:
Management

Branch Manager

April 2013 - March 2014

Edible Arrangements

Qatar

I found this job using Bayt.com

April 2013 - March 2014

Developing, implementing and maintaining a business plan for the branch.
Co-ordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branch.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analysing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Account Manager

November 2012 - March 2013

Alkamouny

Egypt

I found this job using Bayt.com

November 2012 - March 2013

Company industry:
Marketing
Job role:
Sales

Sales Executive

March 2012 - October 2012

Mobinil

Egypt

March 2012 - October 2012

Egypt
Responsible marketing and sales company for the north Sinai region and that all the
company's products, Specializes in the marketing and sale of goods, as well as providing
the customer with all the information and try to solve all problems
Company industry:
Telecommunications
Job role:
Sales

Executive sales

December 2010 - February 2012

Etisalat Egypt

Egypt

December 2010 - February 2012

The company is working as an
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

Education

Helwan University

June 2010

June 2010

Bachelor's degree, Foreign Trade

Egypt

GPA (rating): Good

GPA (rating): Good

View attachment

Skills

Sales
Expert
Sales
Expert
Working Under Pressure
Expert
Working Under Pressure
Expert
Accounting
Expert
Accounting
Expert
Marketing
Expert
Marketing
Expert
Teamwork
Expert
Teamwork
Expert
Business Development
Expert
Business Development
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
COACHING
Expert
COACHING
Expert
Budgeting
Expert
Budgeting
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
PRODUCTION
Expert
PRODUCTION
Expert
PURCHASING
Expert
PURCHASING
Expert
SALES
Expert
SALES
Expert
marketing
Expert
marketing
Expert
accounting
Expert
accounting
Expert
operation
Expert
operation
Expert
negotiation
Expert
negotiation
Expert
Sales
Expert
Sales
Expert
Working Under Pressure
Expert
Working Under Pressure
Expert
Accounting
Expert
Accounting
Expert
Marketing
Expert
Marketing
Expert
Teamwork
Expert
Teamwork
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Facebook
Facebook
facebook.com/Sherief.A.Fathy

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twitter.com/SheriefA_Fathy

Instagram
Instagram
instagram.com/sheriefahmed/

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Training and Certifications

Certifications
BA Fruitology
Jan 2015
Show credentials
ISO 22000
Jan 2022
HACCP Level 3
Dec 2021
Marketing Course certificate
Show credentials
British Embassy Certificate Management of Small Projects (AGTBT) – British Embassy Course on Leaders
Show credentials

Hobbies

  • Bowling