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Sherif El-Sanadily, Marketing Director

Sherif El-Sanadily

Marketing Director·Microsoft Middle East

eg, 5, 0

Master's degree, Business Admin

Work experience

Total years of experience: 26 years, 6 months

Marketing Director

July 2017 - Present

Microsoft Middle East

Cairo, Egypt

I found this job using Bayt.com

July 2017 - Present

• Lead the development and execution of integrated marketing plan in conjunction with Business Group leads, Comms/PR, Sales, Partners team, Services to deliver against the local business objectives in 5 countries (Oman, Qatar, Bahrain, Kuwait & Egypt) with approx. budget $1.3m
• Ensure orchestration between all Solution Area and Segment plans and optimization across all audiences through man, resulting 138 events execution (digital & In person) and 505 sales opportunities activated within the region.
• Managing end to end marketing implementation across Microsoft digital channels & external ones
• Orchestrated & directed more than 40 digital events and kick off moments with end-to-end execution
• Designed and managed regional marketing plans aligned with core priorities and countries’ preset KPIs
Company industry:
IT Services
Job role:
Marketing and PR

Partenrs, Developers & Startups Director

June 2015 - June 2017

Microsoft

Cairo, Egypt

June 2015 - June 2017

 Supporting Technical Professionals by connecting with them and responding to their needs with outstanding programs, activities, interactions and content. We also engage with students in sciences, technology, engineering, math and design to ensure we are supporting the next generation of Technology Professionals.
 Driving strategic platform & technology adoption by helping our customers and our partners do amazing things with our software. DX aims to help them maximize the impact of the software they already have and helping them be ready for the technology of the future. This also includes a variety of initiatives including improving our position as a web platform provider, driving new industry standards.
 Inspire, Support & Foster Innovation. This includes engaging with startups, building relationships with Academic institutions, building industry partnerships and working with government.
 Connecting the Developer, Architect and IT Pro audiences through an integrated approach to evangelism, communities and intelligent audience marketing.
Company industry:
IT Services
Job role:
Marketing and PR

General Manager

January 2015 - July 2015

ITWORX

Riyadh, Saudi Arabia

January 2015 - July 2015

 Managing the entire operations in Saudi Office from sales, marketing, P&L, & entire profitability of the country
 Positioning a portfolio of software solutions & outsourcing offerings for the Saudi commercial market
 Responsible for a total pipeline of activities more than SR 20millions with yearly growth rate of %10
Company industry:
IT Services
Job role:
Information Technology

Marketing & Sales Director, EMEA

September 2011 - December 2014

ITWorx

Cairo, Egypt

September 2011 - December 2014

 Reporting to the CEO, entrusted with managing all functions entailed in the company’s market positioning, solutions diversity, packaging, communication, digital presence & creating a compelling value proposition that is spread within the EMEA & USA market.
 Improving overall internal communications activities and innovation process within the organization.
 Extending key support to the selling process cycle by conducting customer pitching meeting, public seminar presentations and connecting with top executives in the region.
 Imparting highly effective trainings to the internal staff on leadership concepts and values, empowering them towards peak performance.
Company industry:
IT Services
Job role:
Marketing and PR

Enterprise Marketing Director Voice & Data

July 2008 - August 2011

Telecom Egypt Group

Cairo, Egypt

July 2008 - August 2011

 Developed and implemented a solid 3 year Home & Enterprise marketing strategies ensuring business growth and introducing new technologies across different vertical segments.
 Launched more than 20 value propositions which combined data, voice, ICT offers, bundle offers, B2B propositions, B2C promotions and financial financing models.
 Improved Telecom Egypt’s profile and awareness within existing/new sectors in consumer, enterprise for voice and data propositions through successful media, public relations, advertising as well as communication campaigns.
 Contributed to an overall increase in market share of TE Data from 58% to 61% through effective revamping of TE Data's branding direction.
 Increased the overall brand awareness by 40% which was a break through when compared to other ISPs who had fully fledged mobile operators partnering up with them.
Company industry:
Telecommunications
Job role:
Marketing and PR

Head of Enterprise Marketing

April 2005 - March 2008

Mobily

Riyadh, Saudi Arabia

April 2005 - March 2008

 Created branding look & feel, website, collaterals, shops design and brochures from scratch for successful launch of the business segment in Mobily in its 4 main target markets.
 Caused an uptake of business mobile users 100K in first year of launch through coordination of micro / macro aspects of strategic marketing activities in view of diverse cultural perceptions.

 With expertise launched Blackberry service as the first unique business solution in KSA & second in the region, with SME Try and Buy proposition.
 Played a pivotal role in the launch of business hybrid proposition targeting mainly SME segment which increased acquisition rates to 150% daily rate
Company industry:
Telecommunications
Job role:
Marketing and PR

Marketing Manager

September 1999 - March 2005

MobiNil

Egypt

September 1999 - March 2005

Company industry:
Telecommunications
Job role:
Marketing and PR

Education

E - MBA - IESE Business School Barcelona / Nile University – Cairo, Egypt

January 2014

January 2014

Master's degree, Business Admin

Egypt

University of North Carolina-Wilmington

May 1994

May 1994

Bachelor's degree, BS - Marketing

United States

Completed 3 yesrs ina full scholarship & after transferring credit hours from AUC in Egypt.It was a full athletic scholarship as a result of playing Basketball for the college team. I was also nominated the team captain in my senior year. I was chosen as Pissahut player of the year & rewarded the Minority leadership reward for my contributions off the sports field.

American University in Cairo -AUC

August 1988

August 1988

Bachelor's degree, Economics

Egypt

Entered AUC seeking for a BS degree in Economics. Represented the college team in intercollegiate basketball competition. Transferred my remaining credit hours to the US after receiving the scholarship.

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
SEO
Expert
SEO
Expert
Telcommunications
Expert
Telcommunications
Expert
Differentiation
Expert
Differentiation
Expert
Marketing ROI
Expert
Marketing ROI
Expert
MS project, MS Office, Excel, Access
Expert
MS project, MS Office, Excel, Access
Expert
Marketing ROI
Expert
Marketing ROI
Expert
Differentiation
Expert
Differentiation
Expert
Telcommunications
Expert
Telcommunications
Expert
SEO
Expert
SEO
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Languages

English

Expert

Arabic

Expert

Spanish

Beginner

Memberships

AMA

American Marketing ASSOCIATION

July 1992

Digital Marketing Institute (DMI)

Diploma in SEO with Hounors

July 2012

Dale Carnegie

Certified Leadership & Communication Trainer at Dale Carnegie Egypt

February 2011

Training and Certifications

Training
Effective Communication
Dale Carnegie
Apr 2011

Hobbies and interests

Basketball, Training, Reading, Barbecue from A - Z, Snorkeling

Team captain for the National Egyptian team basketball 12 years Professional player in Spain 1995 Team captain for UNCW 1992-1993 Defensive Player of the year 1993 2 world cup participants with National Team Leadership certified trainer: 35 Trainings in multinationals and local companies